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How to create emails people
will read
Making your emails interactive
Marketing Automation Technology and
Conversion Rate Optimisation Services
Increasing customer lifetime value for our clien...
What is Interactive Email?
Interactive Email (IE) can be considered
any email content where an action or
response within t...
52% of email clients now support embedded
video in email that plays back right in the inbox
with the remainder receiving a...
Hamburger Menu Navigation
Mobile specific, these familiar menu buttons
streamline email content by replicating what
the us...
Carousels & Sliders
Not just animated content, but selectable
imagery across a wide spectrum of email
clients where the re...
Serve device specific content dynamically and
responsively via text, images, buttons, creative.
Apple IOS Android
Rate this Email or Tell us “What you want to
receive next time” are hugely popular.
The customers’ opinion matters above a...
Adding fun into responses by selecting
options within a creative
Allow recipients to re-receive the email
uniquely at a time more convenient to them.
Off the scale interactivity which wou...
Live content is refreshing in an old email
creative rather than static, flat Images and text,
out of date as soon as it’s ...
Make a selection within the email to
automatically receive an additional more
detailed correspondence from this response.
...
Update your personal calendar with an auto
invitation/reminder in one click to Outlook,
Yahoo, Gmail and IOS clients.
IOS
...
???%
in total
revenue
increase
Get in contact:
www.redeye.com
0207 730 9958
How to create emails people will read
How to create emails people will read
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How to create emails people will read

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Explore interactive email features from RedEye that will bring your emails to life, guranteeing people will read them.

Published in: Marketing
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How to create emails people will read

  1. 1. How to create emails people will read Making your emails interactive
  2. 2. Marketing Automation Technology and Conversion Rate Optimisation Services Increasing customer lifetime value for our clients through data driven strategies and unique technologies and solutions, providing our clients with customer insight and data that drives highly personalised and successful cross channel communications.
  3. 3. What is Interactive Email? Interactive Email (IE) can be considered any email content where an action or response within the creative enhances or furthers the customer experience.
  4. 4. 52% of email clients now support embedded video in email that plays back right in the inbox with the remainder receiving a copycat animated gif or a static representative image. Views are typically 35-45% higher where video is embedded in the creative.
  5. 5. Hamburger Menu Navigation Mobile specific, these familiar menu buttons streamline email content by replicating what the user would experience with an app or responsive website.
  6. 6. Carousels & Sliders Not just animated content, but selectable imagery across a wide spectrum of email clients where the recipient drives the content.
  7. 7. Serve device specific content dynamically and responsively via text, images, buttons, creative. Apple IOS Android
  8. 8. Rate this Email or Tell us “What you want to receive next time” are hugely popular. The customers’ opinion matters above all else. Receive feedback and use in a positive future thinking fashion.
  9. 9. Adding fun into responses by selecting options within a creative
  10. 10. Allow recipients to re-receive the email uniquely at a time more convenient to them. Off the scale interactivity which would prove useful in all types of marketing and service based emails.
  11. 11. Live content is refreshing in an old email creative rather than static, flat Images and text, out of date as soon as it’s deployed.
  12. 12. Make a selection within the email to automatically receive an additional more detailed correspondence from this response. Maybe another dedicated email, a call from Customer Services, or and SMS? Make a selection within the email to automatically receive an additional more detailed correspondence from this response. Maybe another dedicated email, a call from Customer Services, or and SMS?
  13. 13. Update your personal calendar with an auto invitation/reminder in one click to Outlook, Yahoo, Gmail and IOS clients. IOS Yahoo Outlook Gmail
  14. 14. ???% in total revenue increase Get in contact: www.redeye.com 0207 730 9958

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