Attract, Hire and Retain: The Power of Employer Branding

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How do you define your employer brand? How does your organization ensure that internal culture (the reality) and external brand (the one that’s being promised) are one and the same? How do you convey your brand to the talent you seek?

Join us for answers to these and other questions as we explore the “must have” ingredients – culture, brand, objective, and buy-in from everyone in your organization – so that you attract the right candidates.

Alex Brown, Sr. Social Media & Employment Branding Specialist at Waste Management, Jenna Roland, Global Human Resources, North America, Employer Branding Specialist at Schneider Electric, and Aimee Caton, Director of Marketing at Glassdoor – all EB specialists and dedicated keepers of their organization’s employer brand – will discuss how to create a practical and social interactive framework that links internal and external branding and share best practices and strategies in Employer Branding.

Attend this webinar and learn how to:

- Define your true employer brand
- Identify your audience(s)
- Go social and keep it real
- Showcase your employer brand to attract top talent
- Embrace leading-edge best practices

Make employer branding work!

This webinar will encourage you to think strategically to help you link external employer branding efforts to your internal brand, which will improve your organization’s performance and enable you to meet talent acquisition objectives.

Courtesy of Glassdoor.

Published in: Business
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