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Using stories to communicate your employer brand will dramatically increase the effectiveness of your recruiting efforts. When you use stories to communicate what makes your organization a great place to work, your message becomes more distinct, believable, and compelling.
When you’re talking to a desirable candidate, being able to easily whip out a cool story that illustrates what makes you a better choice than your competitors will help you turn such conversations into new hires.
Stories that illustrate your core values, your Employee Value Proposition, and the overall personality of your organization help separate you from the Sea of Sameness that is the Employer Branding arena. Rather than be like all the other employers who shout: “We are a great place to work…come work for us!,” you can distinguish yourself by giving inspiring, charming, and enticing examples of WHY you’re such a great place to work.
Don’t be like your competitors and just make claims like: “This is a company that values employee input” or “This is a company that fosters professional development.” Instead, use examples and stories to make your claims believable and memorable.
In this webinar, you will learn how to:
Translate the drivers of talent attraction for today’s most desirable employees into examples and stories that speak to their requirements.
Translate the core cultural values that you want to communicate to the labor market, into examples and stories that make them come alive and make them more believable.
Collect and curate employee and customer stories that everyone involved in attracting and recruiting talent can use when talking with potential candidates, whether in formal recruiting contexts or informal networking contexts that are ideal for employee-generated referrals.