Online Recruiting and Job Pollution

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Online Recruiting and Job Pollution: Taking a quick look at the evolution of online recruiting, job boards, job aggregator sites, social recruiting, and the impact on the candidate experience.

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Online Recruiting and Job Pollution

  1. 1. Online Recruiting & Job Pollution WHAT ARE WE DOING? twitter @jjbuss Minnesota Recruiters #mnrec © The Talent Buzz 2010
  2. 2. We’re Making The Shift
  3. 3. Is Recruiting Any Easier Today?
  4. 4. The Result of Online Job Pollution?
  5. 5. More Noise In The System* <ul><li>Applicants Per Requisition </li></ul><ul><li>Meeting Basic Qualifications </li></ul>*Data from Corporate Executive Board – CLC Recruiting “ Building Next Generation Recruiter Capabilities 3-25-10
  6. 6. Agenda <ul><li>Evolution of Online Recruiting </li></ul><ul><li>Online Recruiting & Job Pollution </li></ul><ul><ul><li>Examples </li></ul></ul><ul><ul><ul><li>Job Boards </li></ul></ul></ul><ul><ul><ul><li>Aggregator Sites </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><li>The Impact on Candidates & Their Experience </li></ul><ul><li>What You Can And Should Do </li></ul>
  7. 7. The Evolution of Recruiting Capabilities 1992 1994 1995 1999 2002 2003 2004 2006 2007 2008 2010 1992 Online Career Center (OCC) Launches 1995 CareerBuilder Launches 2003 Facebook & LinkedIn Launch 1999 Niche Job Sites Gain Traction 2006 Twitter Is Born 2008 Social Recruiting Coined 2010 Monster Acquires HotJobs 1994 The Monster Board Launches 2004 Indeed.com Launches 2007 Mobile Recruiting 2003 Jobs2Web Launches
  8. 8. Remember When?
  9. 9. The Evolution of Recruiting Capabilities 1992 1994 1995 1999 2002 2003 2004 2006 2007 2008 2010 1992 Online Career Center (OCC) Launches 1995 CareerBuilder Launches 2003 Facebook & LinkedIn Launch 1999 Niche Job Sites Gain Traction 2006 Twitter Is Born 2008 Social Recruiting Coined 2010 Monster Acquires HotJobs 1994 The Monster Board Launches 2004 Indeed.com Launches 2007 Mobile Recruiting 2003 Jobs2Web Launches
  10. 10. Job Aggregators Examples
  11. 11. About Job Aggregators <ul><li>Aggregate jobs from tens of thousands of sites including their publisher networks </li></ul><ul><li>Average over 1 million jobs a week </li></ul><ul><li>Most offer a “bid” PPC model for sponsoring keywords </li></ul><ul><li>Flaws ? </li></ul><ul><ul><li>Who do they primarily serve? </li></ul></ul><ul><ul><ul><li>Candidates, Companies, or Job Boards? </li></ul></ul></ul><ul><ul><li>Significant amount of revenue is from job boards </li></ul></ul><ul><ul><li>Business Model </li></ul></ul><ul><ul><ul><li>Take your job content from your site, and charge you for ranking </li></ul></ul></ul><ul><ul><ul><li>Allow you to compete with job boards you post on (or sites you feed to) </li></ul></ul></ul><ul><ul><ul><li>Anybody can bid on ANY keyword (including a company name) </li></ul></ul></ul><ul><ul><ul><li>Partner with them, own YOUR content </li></ul></ul></ul><ul><ul><li>The Candidate Experience </li></ul></ul>
  12. 12. Job Aggregators – 3 in the Top 10 (2009) Aggregator Aggregator Aggregator
  13. 13. Who Knew?
  14. 14. Why It Matters
  15. 15. Building “Flair” and SEO Pages for Rank Hiring Company Pages Indexed Target 40,240 General Mills 5,800 Cargill 9,720 Medtronic 10,600 3M 6,930 Express Scripts 1,400 US Bank 25,300 Morgan Stanley 10,600 Supervalu 3,870 TOTALS: 114,740
  16. 16. Actual Jobs, vs. Jobs & Pages on Indeed.com Hiring Company # Jobs Open Jobs on Indeed Pages Indexed Target 1,073 2,529 40,240 General Mills 103 388 5,800 Cargill 238 490 9,720 Medtronic 505 1,816 10,600 3M 626 869 6,930 Express Scripts 153 386 1,400 US Bank 1,590 3,076 25,300 Morgan Stanley 1,891 2,613 10,600 Supervalu 162 571 3,870 TOTALS: 6,341 12,730 114,740
  17. 17. Check The Sources
  18. 18. Online Job Pollution
  19. 19. The Lure from Sponsors Selling candidates on services A candidate’s Resume is now available to thousands of recruiters and companies – for you to now compete against
  20. 20. Indeed.com Search
  21. 21. Indeed > Minneapolis Recruiter
  22. 22. Indeed > MinneapolisRecruiter.com > FinancialJobBank
  23. 23. Online Job Pollution
  24. 24. The “Bob’s” Want To Know: What About The Candidate Experience?
  25. 25. An Example Search Path
  26. 26. An Example Search Path
  27. 27. Pop-Up Ad: Need Financial Aid?
  28. 28. Please Register With Us!
  29. 29. Want a Degree?
  30. 30. Where Did The Job Go?
  31. 31. Pop-Up Ad: What Do You Want To Be When You Grow Up?
  32. 32. An Aggregator Search Path
  33. 33. Then… The Application Process
  34. 34. Measuring Results Do You Know The Source Of Site Traffic? © The Talent Buzz
  35. 35. Job Aggregator Strategy Recommendations
  36. 36. Job Aggregator Strategy Recommendations <ul><li>Consider the candidate experience </li></ul><ul><li>Go direct, know traffic sources </li></ul><ul><li>Push for exclusive feeds </li></ul><ul><li>Add “apply” URL in all job content </li></ul><ul><li>Consider a paid + organic strategy </li></ul><ul><li>Block IP addresses of known scrapers </li></ul><ul><li>Re-work your job board contracts </li></ul><ul><ul><li>Stop job boards from re-advertising </li></ul></ul><ul><li>Consider a legal approach </li></ul><ul><ul><li>Add publishing rights to your job content </li></ul></ul><ul><ul><li>Deploy a copyright infringement process </li></ul></ul>
  37. 37. And… Be On The Lookout <ul><li>Sites that have arbitrage traffic </li></ul><ul><li>Sites that steal content </li></ul><ul><li>Sites that buy/sell traffic </li></ul><ul><li>Candidate click confusion </li></ul><ul><li>Demand organic traffic </li></ul>
  38. 38. Let’s Fix Our Problems By…. getting social
  39. 39. Let’s Pollute Even More
  40. 40. Job Search Gone Twild
  41. 41. Twitter Profiles With “Jobs”
  42. 42. Sample of Online Job Pollution Via Twitter
  43. 43. It’s OK, Now You Can Organize The Chaos!
  44. 44. On Facebook: CareerBuilder vs. Sarah Palin Total Fan Base Across All Channels: 175,000 Total Fan Base Across All Channels: Over 3,000,000
  45. 45. CareerBuilder Channels & Fans – on Facebook Facebook Channel Total Fan Base Administrative 367 Finance 14,972 Sales & Mktg 14,213 Healthcare 2,884 Retail 9,566 Engineering 14,156 Education 3,512 Food Service 883 Technology 6,931 Hospitality 302 TOTALS: 67,786
  46. 46. Online Job Pollution
  47. 47. Meaningful Content? You Decide.
  48. 48. Social Recruiting Recommendations <ul><li>Define your strategy </li></ul><ul><li>Don’t listen to the experts </li></ul><ul><li>Validate & verify their results and specifics </li></ul><ul><li>Know who has your jobs </li></ul><ul><li>Go direct when possible </li></ul><ul><li>Outsource what makes sense </li></ul><ul><li>One size doesn’t fit all </li></ul><ul><li>Avoid anecdotal information </li></ul><ul><li>Targeted opportunities </li></ul>
  49. 49. Thanks! <ul><li>Q&A </li></ul>
  50. 50. Contact & Connect <ul><li>Contact / Connect with Jason Buss </li></ul><ul><ul><li>LinkedIn: www.linkedin.com/in/jbuss </li></ul></ul><ul><ul><li>Twitter: www.twitter.com/jjbuss </li></ul></ul><ul><ul><li>Facebook: www.facebook.com/jasonbuss </li></ul></ul><ul><ul><li>Foursquare: www.foursquare.com/user/jjbuss </li></ul></ul><ul><ul><li>Gmail: bussjj (at) gmail.com </li></ul></ul><ul><ul><li>Skype: bussjj </li></ul></ul><ul><ul><li>www.TheTalentBuzz.com </li></ul></ul>

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