Online Recruiting and Job Pollution

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Online Recruiting and Job Pollution: Taking a quick look at the evolution of online recruiting, job boards, job aggregator sites, social recruiting, and the impact on the candidate experience.

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  • We’ve made the shift from newspapers to job boards, and we’re entering into the social recruiting era. But the question I’ve got is - NEXT SLIDE
  • By a show of hands, how many of you think recruiting is easier today than 5 or 10 years ago? How many of you think it’s harder? NEXT SLIDE
  • Throughout the next 45 minutes, I will ask you to consider a few of the reasons why I believe recruiting isn’t easier today than it was in previous years. One of the takeaways from my presentation today is about “job pollution”. Job pollution is an output of everything that’s taking place today on the web with regards to online job advertisements and postings. NEXT SLIDE
  • What’s the result of the pollution? We’re posting the same jobs and duplicating content all over the web. Last month CLC Recruiting , formerly the Recruiting Roundtable (CEB) released results from a member survey. These may or may nor surprise you based on everything you’ve heard the past 6 months in the recruiting space… NEXT SLIDE
  • Hopefully I’ve peaked your interest enough to stay and listen. 7 people from AMP have to stay. So you know what you can expect – and what you’ll hear about: NEXT SLIDE
  • Let’s take a look at how online recruiting has evolved over nearly 2 decades. The first job board launched 18 years ago. CHANGE SLIDE
  • Do these look familiar? Anyone remember Monster’s original mascot - “Jabba The Hunt”
  • In 18 years, the base functionality of job boards has not changed that much. (Post jobs, apply online, Resume database). Sure, things have evolved significantly, but the premise of what the boards were built on remains the same. But today isn’t just about job boards – and I’ll spend a majority of my time talking about the past 5 years – to the right of the red line. Aside from web 2.0 technology – and engaging in social media for recruiting, one of the biggest changes came with the introduction of aggregators, starting with Indeed in 2004.
  • There are quite a few aggregators out there – from indeed and simplyhired to oodle and careerjet. More and more aggregators are launching – and job boards are getting into the aggregator business as well – on their own.
  • Average over 1 million jobs per week – how many are duplicate?
  • Indeed is now saying 17 million
  • They, like job boards, know how candidates search for jobs and the strings they use.
  • And I said, I don't care if they lay me off either, because I told, I told Bill that if they move my desk one more time, then, then I'm, I'm quitting, I'm going to quit. And, and I told Don too, because they've moved my desk four times already this year, and I used to be over by the window, and I could see the squirrels, and they were married, but then, they switched from the Swingline to the Boston stapler, but I kept my Swingline stapler because it didn't bind up as much, and I kept the staples for the Swingline stapler and it's not okay because if they take my stapler then I'll set the building on fire...
  • Online Recruiting and Job Pollution

    1. 1. Online Recruiting & Job Pollution WHAT ARE WE DOING? twitter @jjbuss Minnesota Recruiters #mnrec © The Talent Buzz 2010
    2. 2. We’re Making The Shift
    3. 3. Is Recruiting Any Easier Today?
    4. 4. The Result of Online Job Pollution?
    5. 5. More Noise In The System* <ul><li>Applicants Per Requisition </li></ul><ul><li>Meeting Basic Qualifications </li></ul>*Data from Corporate Executive Board – CLC Recruiting “ Building Next Generation Recruiter Capabilities 3-25-10
    6. 6. Agenda <ul><li>Evolution of Online Recruiting </li></ul><ul><li>Online Recruiting & Job Pollution </li></ul><ul><ul><li>Examples </li></ul></ul><ul><ul><ul><li>Job Boards </li></ul></ul></ul><ul><ul><ul><li>Aggregator Sites </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><li>The Impact on Candidates & Their Experience </li></ul><ul><li>What You Can And Should Do </li></ul>
    7. 7. The Evolution of Recruiting Capabilities 1992 1994 1995 1999 2002 2003 2004 2006 2007 2008 2010 1992 Online Career Center (OCC) Launches 1995 CareerBuilder Launches 2003 Facebook & LinkedIn Launch 1999 Niche Job Sites Gain Traction 2006 Twitter Is Born 2008 Social Recruiting Coined 2010 Monster Acquires HotJobs 1994 The Monster Board Launches 2004 Indeed.com Launches 2007 Mobile Recruiting 2003 Jobs2Web Launches
    8. 8. Remember When?
    9. 9. The Evolution of Recruiting Capabilities 1992 1994 1995 1999 2002 2003 2004 2006 2007 2008 2010 1992 Online Career Center (OCC) Launches 1995 CareerBuilder Launches 2003 Facebook & LinkedIn Launch 1999 Niche Job Sites Gain Traction 2006 Twitter Is Born 2008 Social Recruiting Coined 2010 Monster Acquires HotJobs 1994 The Monster Board Launches 2004 Indeed.com Launches 2007 Mobile Recruiting 2003 Jobs2Web Launches
    10. 10. Job Aggregators Examples
    11. 11. About Job Aggregators <ul><li>Aggregate jobs from tens of thousands of sites including their publisher networks </li></ul><ul><li>Average over 1 million jobs a week </li></ul><ul><li>Most offer a “bid” PPC model for sponsoring keywords </li></ul><ul><li>Flaws ? </li></ul><ul><ul><li>Who do they primarily serve? </li></ul></ul><ul><ul><ul><li>Candidates, Companies, or Job Boards? </li></ul></ul></ul><ul><ul><li>Significant amount of revenue is from job boards </li></ul></ul><ul><ul><li>Business Model </li></ul></ul><ul><ul><ul><li>Take your job content from your site, and charge you for ranking </li></ul></ul></ul><ul><ul><ul><li>Allow you to compete with job boards you post on (or sites you feed to) </li></ul></ul></ul><ul><ul><ul><li>Anybody can bid on ANY keyword (including a company name) </li></ul></ul></ul><ul><ul><ul><li>Partner with them, own YOUR content </li></ul></ul></ul><ul><ul><li>The Candidate Experience </li></ul></ul>
    12. 12. Job Aggregators – 3 in the Top 10 (2009) Aggregator Aggregator Aggregator
    13. 13. Who Knew?
    14. 14. Why It Matters
    15. 15. Building “Flair” and SEO Pages for Rank Hiring Company Pages Indexed Target 40,240 General Mills 5,800 Cargill 9,720 Medtronic 10,600 3M 6,930 Express Scripts 1,400 US Bank 25,300 Morgan Stanley 10,600 Supervalu 3,870 TOTALS: 114,740
    16. 16. Actual Jobs, vs. Jobs & Pages on Indeed.com Hiring Company # Jobs Open Jobs on Indeed Pages Indexed Target 1,073 2,529 40,240 General Mills 103 388 5,800 Cargill 238 490 9,720 Medtronic 505 1,816 10,600 3M 626 869 6,930 Express Scripts 153 386 1,400 US Bank 1,590 3,076 25,300 Morgan Stanley 1,891 2,613 10,600 Supervalu 162 571 3,870 TOTALS: 6,341 12,730 114,740
    17. 17. Check The Sources
    18. 18. Online Job Pollution
    19. 19. The Lure from Sponsors Selling candidates on services A candidate’s Resume is now available to thousands of recruiters and companies – for you to now compete against
    20. 20. Indeed.com Search
    21. 21. Indeed > Minneapolis Recruiter
    22. 22. Indeed > MinneapolisRecruiter.com > FinancialJobBank
    23. 23. Online Job Pollution
    24. 24. The “Bob’s” Want To Know: What About The Candidate Experience?
    25. 25. An Example Search Path
    26. 26. An Example Search Path
    27. 27. Pop-Up Ad: Need Financial Aid?
    28. 28. Please Register With Us!
    29. 29. Want a Degree?
    30. 30. Where Did The Job Go?
    31. 31. Pop-Up Ad: What Do You Want To Be When You Grow Up?
    32. 32. An Aggregator Search Path
    33. 33. Then… The Application Process
    34. 34. Measuring Results Do You Know The Source Of Site Traffic? © The Talent Buzz
    35. 35. Job Aggregator Strategy Recommendations
    36. 36. Job Aggregator Strategy Recommendations <ul><li>Consider the candidate experience </li></ul><ul><li>Go direct, know traffic sources </li></ul><ul><li>Push for exclusive feeds </li></ul><ul><li>Add “apply” URL in all job content </li></ul><ul><li>Consider a paid + organic strategy </li></ul><ul><li>Block IP addresses of known scrapers </li></ul><ul><li>Re-work your job board contracts </li></ul><ul><ul><li>Stop job boards from re-advertising </li></ul></ul><ul><li>Consider a legal approach </li></ul><ul><ul><li>Add publishing rights to your job content </li></ul></ul><ul><ul><li>Deploy a copyright infringement process </li></ul></ul>
    37. 37. And… Be On The Lookout <ul><li>Sites that have arbitrage traffic </li></ul><ul><li>Sites that steal content </li></ul><ul><li>Sites that buy/sell traffic </li></ul><ul><li>Candidate click confusion </li></ul><ul><li>Demand organic traffic </li></ul>
    38. 38. Let’s Fix Our Problems By…. getting social
    39. 39. Let’s Pollute Even More
    40. 40. Job Search Gone Twild
    41. 41. Twitter Profiles With “Jobs”
    42. 42. Sample of Online Job Pollution Via Twitter
    43. 43. It’s OK, Now You Can Organize The Chaos!
    44. 44. On Facebook: CareerBuilder vs. Sarah Palin Total Fan Base Across All Channels: 175,000 Total Fan Base Across All Channels: Over 3,000,000
    45. 45. CareerBuilder Channels & Fans – on Facebook Facebook Channel Total Fan Base Administrative 367 Finance 14,972 Sales & Mktg 14,213 Healthcare 2,884 Retail 9,566 Engineering 14,156 Education 3,512 Food Service 883 Technology 6,931 Hospitality 302 TOTALS: 67,786
    46. 46. Online Job Pollution
    47. 47. Meaningful Content? You Decide.
    48. 48. Social Recruiting Recommendations <ul><li>Define your strategy </li></ul><ul><li>Don’t listen to the experts </li></ul><ul><li>Validate & verify their results and specifics </li></ul><ul><li>Know who has your jobs </li></ul><ul><li>Go direct when possible </li></ul><ul><li>Outsource what makes sense </li></ul><ul><li>One size doesn’t fit all </li></ul><ul><li>Avoid anecdotal information </li></ul><ul><li>Targeted opportunities </li></ul>
    49. 49. Thanks! <ul><li>Q&A </li></ul>
    50. 50. Contact & Connect <ul><li>Contact / Connect with Jason Buss </li></ul><ul><ul><li>LinkedIn: www.linkedin.com/in/jbuss </li></ul></ul><ul><ul><li>Twitter: www.twitter.com/jjbuss </li></ul></ul><ul><ul><li>Facebook: www.facebook.com/jasonbuss </li></ul></ul><ul><ul><li>Foursquare: www.foursquare.com/user/jjbuss </li></ul></ul><ul><ul><li>Gmail: bussjj (at) gmail.com </li></ul></ul><ul><ul><li>Skype: bussjj </li></ul></ul><ul><ul><li>www.TheTalentBuzz.com </li></ul></ul>

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