Why links Still Matter in 2014


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this presentation in front of 1,000 attendees at BrightonSEO in April 2014 shows just why links are a long way from losing their importance online.

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  • Really enjoyable and interesting talk from Dixon Jones, lots of information gained!
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Why links Still Matter in 2014

  1. 1. Q: Do links still matter in 2014? @Dixon_Jones (A: Is the Pope Catholic?)
  2. 2. Reading my Slides Easily The most notable thing or Link
  3. 3. Q: Do links still matter in 2014? @Dixon_Jones Let’s look at the evidence…
  4. 4. Matt Cutts Summer 2012 Quotes DouglasAdams: www.youtube.com/watch?v=mXJylyR2Lc0
  5. 5. April 2nd 2014 https://www.youtube.com/watch?v=PfLaC325S6M
  6. 6. 120 Marketers 80 Factors Top factor: “Authority” Google +1s in at #2 8 of top 10 were link related A Hat Tip to Moz http://moz.com/search-ranking-factors One of two significant surveys in 2013
  7. 7. The Moz Factors http://moz.com/search-ranking-factors Grouping the factors from the Moz Survey
  8. 8. • Social Factors in Yellow • Link Factors Dark Blue • On Page Light Blue • On Page (Technical) Green A Hat Tip to Search Metrics http://www.searchmetrics.com/en/services/ranking-factors-2013/ This survey based on data not Opinion. Interesting Factor Grouping
  9. 9. Why Links are still such a factor What’s in a link? Clustered data and…
  10. 10. What’s in a Link? The Royal family tree is a good way to look at links
  11. 11. Explaining Flow Metrics A heuristic may propogate many layers of links, so it is not about volume
  12. 12. Explaining Flow Metrics The start of the chain makes the end much more certain
  13. 13. Flowing Stuff Through Links 4 10 3 8 ?? ?? Trust Flow. FLOW good data using decay Algorithm We can emulate and measureTrust with big data calculations
  14. 14. Links in Context is 2014 Mantra
  15. 15. Live Ranking Factors We have been looking hard at these in 2013
  16. 16. Trust comes with Context We have been looking hard at these in 2014
  17. 17. LINKS lead to Authority Objects Links pass heuristics to and from more than pages
  18. 18. LADY GAGA BARACK OBAMA Audience participation:Who is more influential onTwitter?
  19. 19. Great for HummingBirds In September Google changed the back end to go deeper intoa query
  20. 20. Great for HummingBirds Used to get into your head. Now into your life, your habits, your world
  21. 21. Great for HummingBirds This is why you need to go Deeper.Also why “rankings” are decreasing in use
  22. 22. If you want a copy of this presentation, or a trial of Majestic, please give me your card Takeaways Matt Cutts Says Links still count Moz Says links still count Search Metrics says Links still count Your brain should say Links still count Links are Feeding other signals
  23. 23. Is the Pope Catholic? @Dixon_Jones Thank You If you want a copy of this presentation, or a trial of Majestic, please give me your card.