Search Ranking Factors
@Dixon_Jones
Correlation is NOT Causation
Live Ranking Factors

We have been looking hard at these in 2013
A Hat Tip to Moz
http://moz.com/search-ranking-factors

120 Marketers
80 Factors
Top factor: “Authority”
Google +1s in at ...
The Moz Factors
http://moz.com/search-ranking-factors

Grouping the factors from the Moz Survey
A Hat Tip to Search Metrics
http://www.searchmetrics.com/en/services/ranking-factors-2013/
•
•
•
•

Social Factors in Yell...
Search Factors SEOs Miss

Most searches are
now Mobile

Google are stopping the click to you.
Citation is more important

...
Signals that lead to Authority

Authorship
Google+
Facebook Likes?
Pinterest(!)
Links
{Association}
{Brand ™ }

The fork i...
Old School Still Works
But merging with new ideas

Platform Is a Factor

Negative signals create a new Market

Partial Mat...
More Channels = More factors

SEOs forget that before Google returns data, they poll many
Why Links are still such a factor

What’s in a link? Clustered data and…
What’s in a Link?

The Royal family tree is a good way to look at links
Explaining Flow Metrics

A heuristic may propogate many layers of links, so it is not about
Explaining Flow Metrics

The start of the chain makes the end much more certain
Flowing Trust Through Links

4

10

3

8

??
??
Trust Flow. FLOW good data
using decay Algorithm

We can emulate and measu...
LINKS lead to Authority Objects

Links pass heuristics to and from more than pages
LADY GAGA

BARACK OBAMA

Audience participation: Who is more influential on Twitter?
In Wildcards we Trust

The most notable thing said by Obama on Twitter
Great for HummingBirds

In September Google changed the back end to go deeper intoa
Great for HummingBirds

Used to get into your head. Now into your life, your habits, your
Great for HummingBirds

This is why you need to go Deeper. Also why “rankings” are
Takeaways
PowerPoint 2007 Enhanced Version
If you want a copy of this
presentation, or a trial of Majestic,
please give me...
If you want a copy of this
presentation, or a trial of Majestic,
please give me your card.

Thank You

Search Ranking Fact...
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Comparison Page Layout
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COMPARISON OF ITEM ONE
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•A One Column Page Layout
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Two Picture Page Layout
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•A

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second line of t...
Three Picture Page Layout
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t...
Table Page Layout
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table. You may change or delete
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Line Graph Page Layout
PowerPoint 97 through 2007
Compatible
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chart. You may change or delet...
Bar Graph Page Layout
PowerPoint 2007 Enhanced Version
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chart. You may change or delete
this...
Pie Graph Page Layout
PowerPoint 2007 Enhanced Version

Sales

Here is the description of the
chart. You may change or del...
Smart Art Page Layout
PowerPoint 2007 Enhanced Version
This chart utilizes Smart Art which
is feature in PowerPoint 2007. ...
Smart Art Page Layout
PowerPoint 2007 Enhanced
Version
This chart utilizes Smart Art which
is feature in PowerPoint 2007. ...
Smart Art Page Layout
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PowerPoint 2007 Enhanced Version

Image
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Animation Page

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Search Ranking factors - Two studies from 2013 and your approach for 2014

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Moz and Search Metrics both ran search ranking studies over the last year - but of course correlation is not causation. It is easy to mistake a search ranking signal. The underlying marketing principals, however, still revolve around links as relationships moving forward.

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  • Hello Amsterdam!* Honored to be here and I hope I can provide insight
  • A link contains more than a connection for Google to interpret.A link contains:Meaning, Context, Passion, Reach, history, Influence, content, relevance, power, timeliness, Intent
  • Search Ranking factors - Two studies from 2013 and your approach for 2014

    1. 1. Search Ranking Factors @Dixon_Jones Correlation is NOT Causation
    2. 2. Live Ranking Factors We have been looking hard at these in 2013
    3. 3. A Hat Tip to Moz http://moz.com/search-ranking-factors 120 Marketers 80 Factors Top factor: “Authority” Google +1s in at #2 8 of top 10 were link related One of two significant surveys in 2013
    4. 4. The Moz Factors http://moz.com/search-ranking-factors Grouping the factors from the Moz Survey
    5. 5. A Hat Tip to Search Metrics http://www.searchmetrics.com/en/services/ranking-factors-2013/ • • • • Social Factors in Yellow Link Factors Dark Blue On Page Light Blue On Page (Technical) Green This survey based on data not Opinion. Interesting Factor
    6. 6. Search Factors SEOs Miss Most searches are now Mobile Google are stopping the click to you. Citation is more important Speed Test and Neighbourhood check Avoid Mid-Tale, because it is also a bad search for user Depth not Breath Google want you to dominate We tend to ignore the obvious as SEOs
    7. 7. Signals that lead to Authority Authorship Google+ Facebook Likes? Pinterest(!) Links {Association} {Brand ™ } The fork in the road for Google and SEOs
    8. 8. Old School Still Works But merging with new ideas Platform Is a Factor Negative signals create a new Market Partial Matching in Domain Name/anchor This was a brand new phone. Removing personalization in
    9. 9. More Channels = More factors SEOs forget that before Google returns data, they poll many
    10. 10. Why Links are still such a factor What’s in a link? Clustered data and…
    11. 11. What’s in a Link? The Royal family tree is a good way to look at links
    12. 12. Explaining Flow Metrics A heuristic may propogate many layers of links, so it is not about
    13. 13. Explaining Flow Metrics The start of the chain makes the end much more certain
    14. 14. Flowing Trust Through Links 4 10 3 8 ?? ?? Trust Flow. FLOW good data using decay Algorithm We can emulate and measureTrust with big data calculations
    15. 15. LINKS lead to Authority Objects Links pass heuristics to and from more than pages
    16. 16. LADY GAGA BARACK OBAMA Audience participation: Who is more influential on Twitter?
    17. 17. In Wildcards we Trust The most notable thing said by Obama on Twitter
    18. 18. Great for HummingBirds In September Google changed the back end to go deeper intoa
    19. 19. Great for HummingBirds Used to get into your head. Now into your life, your habits, your
    20. 20. Great for HummingBirds This is why you need to go Deeper. Also why “rankings” are
    21. 21. Takeaways PowerPoint 2007 Enhanced Version If you want a copy of this presentation, or a trial of Majestic, please give me your card Opinions count for less & less Because of the channel diversity Old School still works Partial match domain, anchors, etc Rise of Social signals All roads lead to Authority The user as a person is more of a factor. Get into their head Links Still huge. Feeding other signals
    22. 22. If you want a copy of this presentation, or a trial of Majestic, please give me your card. Thank You Search Ranking Factors @Dixon_Jones
    23. 23. Main Content Page Layout Add a subtitle here This text is a placeholder. • • • Here is the second level. • You may change this text An accent, click to edit the text inside. • Here is the third level • Formatting is controlled by the slide master and the layout pages. • There is a third level • And even a fourth level An accent, click to edit the text inside.
    24. 24. Comparison Page Layout A second line of text could go here COMPARISON OF ITEM ONE • This is a place holder for item one. Item one can be text, a picture, graph, table, etc. • Here is level two • Here is level three • • Level 4 Level 4, you may add more text or delete this text. COMPARISON OF ITEM TWO • This is a place holder for item one. Item one can be text, a picture, graph, table, etc. • Here is level two • Here is level three
    25. 25. •A One Column Page Layout • A Second line of text can go here. A content placeholder. Use for text, graphics, tables and graphs. You can change this text or delete it. • • Here is a placeholder for more text. You may delete this text Here is a placeholder for more text. You may delete this text
    26. 26. Two Picture Page Layout A second line of text here • A placeholder for text for the first picture •A • second line of text A placeholder for the second picture •A second line of text
    27. 27. Three Picture Page Layout A second line of text may go here. • A description of the first picture. You may change this text. • A description of the second picture. You may change this text. • A description of the third picture. You may change this text. • A second place holder is available here. Add as much text as you would like. • A second place holder is available here. Add as much text as you would like. • A second place holder is available here. Add as much text as you would like.
    28. 28. Table Page Layout A second line of text can go here. Here is the description of the table. You may change or delete this text as you wish. Here is a placeholder for more text and description of the chart. Changing this text will not interfere with the formatting of this template. Q1 Q2 Q3 Q4 United States 1254 1254 1254 1254 Europe and Asia This chart is compatible with PowerPoint 97 to 2007. Geographic Region 324 324 324 324 Australia 32 32 32 32 South America 2 2 2 2 Canada 1 1 1 1 Mexico 1 1 1 1 1614 1614 1614 1614 TOTALS
    29. 29. Line Graph Page Layout PowerPoint 97 through 2007 Compatible Here is the description of the chart. You may change or delete this text as you wish. 6 This chart is compatible with PowerPoint 97 to 2007. 4 Here is a placeholder for more text and description of the chart. Changing this text will not interfere with the formatting of this template. Star Burst! 5 3 2 1 0 Series 1 Series 2 Series 3
    30. 30. Bar Graph Page Layout PowerPoint 2007 Enhanced Version Here is the description of the chart. You may change or delete this text as you wish. 5 4 This chart utilizes features only available with 2007. Here is a placeholder for more text and description of the chart. Changing this text will not interfere with the formatting of this template. A callout, this can be edited or deleted 3 2 1 0 Series 1 Series 2 Series 3
    31. 31. Pie Graph Page Layout PowerPoint 2007 Enhanced Version Sales Here is the description of the chart. You may change or delete this text as you wish. 1st Qtr 3rd Qtr This chart utilizes features only available with 2007. Here is a placeholder for more text and description of the chart. Changing this text will not interfere with the formatting of this template. 2nd Qtr 4th Qtr 58% 9% 23% 10%
    32. 32. Smart Art Page Layout PowerPoint 2007 Enhanced Version This chart utilizes Smart Art which is feature in PowerPoint 2007. If you wish to make charts like this and don’t have PPT 2007, we have provided the graphical elements to help you build this yourself. Here is the description of the chart. You may change or delete this text as you wish. Here is a placeholder for more text and description of the chart. Changing this text will not interfere with the formatting of this template. Stage 1 Stage 2 Stage 3 Stage 4 • Enter Text Here • Enter Text Here • Enter Text Here • Enter Text Here
    33. 33. Smart Art Page Layout PowerPoint 2007 Enhanced Version This chart utilizes Smart Art which is feature in PowerPoint 2007. If you wish to make charts like this and don’t have PPT 2007, we have provided the graphical elements to help you build this yourself. Here is the description of the chart. You may change or delete this text as you wish. Here is a placeholder for more text and description of the chart. Changing this text will not interfere with the formatting of this template. Area5 – The Core Area1 – The Core Area4 – The Core Area2 – The Core Area3 – The Core
    34. 34. Smart Art Page Layout • PowerPoint 2007 Enhanced Version Image •Picture Page Layout Caption Here.
    35. 35. Animation Page Make an Impact in your presentations by adding some themed PowerPoint animations.

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