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Marketing  through Marketers Forging LastingRelationships andBuilding a Digital    Business
This is scaryCorporate Bankruptcy Count:      Zero                  Four
It’s MURDER
The Challenges• Marketers hate being sold to• Marketers thrive on big egos and their own  ideas. They don’t want to thrive...
freedigitalphotos.net
How Empires are Built                Graphic: Wikipedia
My Marketing TowersTraining    Troops             Communication towersTowers                                              ...
Make the market
A Typical Campaign Plan
Pl an               e          am    y   GM
Aide-Memoires   to Marketing THROUGH Marketers• Turn up. Be there when they want you.• You cannot sell the technology, pro...
Thank you            @Dixon_Jones   www.dixonjones.com            @Receptional   www.receptional.com            @MajesticS...
Marketing through Marketers
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Marketing through Marketers

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Marketing Towers can help a business use Empires as an analogy for managing marketing scale within a b2b environment.

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Marketing through Marketers

  1. 1. Marketing through Marketers Forging LastingRelationships andBuilding a Digital Business
  2. 2. This is scaryCorporate Bankruptcy Count: Zero Four
  3. 3. It’s MURDER
  4. 4. The Challenges• Marketers hate being sold to• Marketers thrive on big egos and their own ideas. They don’t want to thrive on yours.• Marketers know their customer better than you
  5. 5. freedigitalphotos.net
  6. 6. How Empires are Built Graphic: Wikipedia
  7. 7. My Marketing TowersTraining Troops Communication towersTowers Technology TowersPurchasedTowers Annexed Towers The Palace
  8. 8. Make the market
  9. 9. A Typical Campaign Plan
  10. 10. Pl an e am y GM
  11. 11. Aide-Memoires to Marketing THROUGH Marketers• Turn up. Be there when they want you.• You cannot sell the technology, product or service itself. Or even your own dream.• Don’t sell the finished article. Marketers need a USP too.• Make the market itself.• For your marketer to be fulfilled – they will change your message or product. Embrace and accept.• Strategy: Build marketing towers. Control the way that you use them.
  12. 12. Thank you @Dixon_Jones www.dixonjones.com @Receptional www.receptional.com @MajesticSEO www.majesticseo.com

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