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Linking Basics Ses London2010


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Dixon Jones, of MajesticSEO and Receptional Internet Marketing covers off some of the fundamentals needed for understanding link development on your website.

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Linking Basics Ses London2010

  1. 1. The Basics of Link Building Dixon Jones
  2. 2. <ul><li>Receptional </li></ul><ul><li>We are getting old </li></ul><ul><li>We joined some clubs </li></ul><ul><li>We’ve got badges </li></ul><ul><li>We’ve got bigger mouths than most </li></ul><ul><li>We’re Internet marketing consultants with a good track record </li></ul><ul><li>Majestic SEO </li></ul><ul><li>Second largest map of links on the web after Google </li></ul><ul><li>1.5 TRILLION URLS indexed </li></ul><ul><li>Can analyze back-links by: </li></ul><ul><ul><li>Anchor </li></ul></ul><ul><ul><li>Strength </li></ul></ul><ul><ul><li>Domain or URL </li></ul></ul><ul><ul><li>Link Type </li></ul></ul><ul><ul><li>Date found </li></ul></ul><ul><ul><li>Much more </li></ul></ul>
  3. 3. In case I’m on first <ul><li>Link Building for Traffic vs Link building for SEO </li></ul><ul><li>Both are important – we are in an integrated society now. But knowing what links count for SEO will save you from egg on face syndrome </li></ul>
  4. 4. Who says Social Media links don’t count towards SEO?
  5. 5. The Short URL dilemma <ul><li>No anchor text </li></ul><ul><li>No ownership </li></ul><ul><li>No control </li></ul><ul><ul><li>Consider getting your own script </li></ul></ul>
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  7. 7. The “true” SEO link <ul><li>Is in text on a page, with a relevant anchor text keyword </li></ul><ul><li>Is on a page which, itself, has good links into it </li></ul><ul><li>Are not “nofollowed” </li></ul><ul><li>Does not go through a redirection (Maybe a 301 is OK… but not always) </li></ul><ul><li>Is cached by Google </li></ul>
  8. 8. Comparing Backlinks
  9. 9. Comparing Backlinks
  10. 10. Filtering Backlinks <ul><li>Most people fall down at this point </li></ul><ul><li>Building your own script would be great – or hiring a consultant or using cool tools. (Raventools; SearchDNA; SEOMoz Google Cache) </li></ul>
  11. 11. Understanding a site’s links
  12. 12. Understanding a site’s links
  13. 13. Targeting Link Intersects <ul><li>Three Tools: </li></ul><ul><ul><li>MajesticSEO & Excel </li></ul></ul><ul><ul><li>Linkscape </li></ul></ul><ul><ul><li>HubFinder </li></ul></ul>
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  16. 16. Lastly a Free Link <ul><li>I’ll do a blog post about this presentation and link to any attendee giving me their card as long as it has a web address </li></ul><ul><li>(ONE follow up email only. I promise) </li></ul>
  17. 17. Thank You <ul><li>Dixon Jones </li></ul><ul><li>I’m not hard to find… </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Facebook & LinkedIn as “Dixon Jones” </li></ul><ul><li>Webmasterworld as “Receptional” </li></ul>