We’ve all heard the adage that CONTENT IS KING! But, as marketing professionals, creating content that drives ROI can be a challenge.
- What types of content drive ROI and which ones don’t
- How to attract the right types of customers with your content strategy
- How to conduct relevant content marketing research
- What channels work best to promote your content
- What content marketing tools every digital marketer should be using
- How to measure content marketing success in a way that makes sense to the CEO
Whether you manage your own social media or work within a team, finding the right balance, rhythm and flow for your online content is crucial.
Unfortunately, many don’t know where to begin. Have you ever found yourself saying something like this?
• I don’t know what kind of content to produce.
• I don’t know what my customers want.
• I don’t know how to research my audience.
• I don’t know how to promote my content.
• I don’t know how to re-use my content.
Use content marketing to tell your story, break through the noise and connect with your target market!