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Benchmarking: Stop Comparing Apples to
Potatoes
Lauren Alexanderson, Amy Cotter and Rebecca Shore, Co-Chairs Social Media for Global Health
Social Media Week 2013 | Washington, DC
Agenda
•   Social Media for Global Health working group
•   Benchmarking Survey
•   Communication Platforms
•   Culture of data and measurement
•   Limitations
•   Small Group Activity
•   Q&A
•   Raffle
Social Media for Global Health (SM4GH)
•Interagency working group
•Quarterly
•http://knowledge-gateway.org/socialmedia/
Social Media for Global Health and Development Benchmarking Survey
https://s.zoomerang.com/s/socialmediabenchmarking
•45% Projects
•Mostly communications staff
Communication Platforms
Culture of Data and Measurement
Limitations to
   Success
W h a t d o y o u t h i n k i s y o u r P r o j e c t 's o r
              O r g a n i z a t i o n 's s o c i a l m e d i a a d o p t i o n ?
                               P r o je c t     O r g a n iz a t io n

                          6 0 .7 %
                                     4 7 .6 %                 4 5 .2 %

1 7 .9 %                                           1 4 .3 %
           7 .1 %                                                           7 .1 %
                                                                                      0 .0 %

    C raw l                    W a lk                    Run                       F ly
Small Group Activity




• Introduce yourself, what org/project you work on and your
  role.
• What channels are you using for social media? And why?
• Think about the themes and ideas from the day and try to
  incorporate them.
Question and Answer
THANK YOU!
The creation of the benchmarking survey would not have been possible
without the help of; Beth Kanter, Rupali Limaye, Tom Murphy, & Saori
Okubo.

For more information,
Join SM4GH: http://knowledge-gateway.org/socialmedia
Or please feel free to contact:
Rebecca Shore, rashore@jhuccp.org
Amy Cotter, acotter@kmsgh.org
Lauren Alexanderson, lauren_alexanderson@jsi.com

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Social Media Week Presentation | Benchmarking: Stop Comparing Apples to Potatoes

  • 1. Benchmarking: Stop Comparing Apples to Potatoes Lauren Alexanderson, Amy Cotter and Rebecca Shore, Co-Chairs Social Media for Global Health Social Media Week 2013 | Washington, DC
  • 2. Agenda • Social Media for Global Health working group • Benchmarking Survey • Communication Platforms • Culture of data and measurement • Limitations • Small Group Activity • Q&A • Raffle
  • 3. Social Media for Global Health (SM4GH) •Interagency working group •Quarterly •http://knowledge-gateway.org/socialmedia/
  • 4. Social Media for Global Health and Development Benchmarking Survey https://s.zoomerang.com/s/socialmediabenchmarking •45% Projects •Mostly communications staff
  • 6. Culture of Data and Measurement
  • 7.
  • 8. Limitations to Success
  • 9. W h a t d o y o u t h i n k i s y o u r P r o j e c t 's o r O r g a n i z a t i o n 's s o c i a l m e d i a a d o p t i o n ? P r o je c t O r g a n iz a t io n 6 0 .7 % 4 7 .6 % 4 5 .2 % 1 7 .9 % 1 4 .3 % 7 .1 % 7 .1 % 0 .0 % C raw l W a lk Run F ly
  • 10. Small Group Activity • Introduce yourself, what org/project you work on and your role. • What channels are you using for social media? And why? • Think about the themes and ideas from the day and try to incorporate them.
  • 12. THANK YOU! The creation of the benchmarking survey would not have been possible without the help of; Beth Kanter, Rupali Limaye, Tom Murphy, & Saori Okubo. For more information, Join SM4GH: http://knowledge-gateway.org/socialmedia Or please feel free to contact: Rebecca Shore, rashore@jhuccp.org Amy Cotter, acotter@kmsgh.org Lauren Alexanderson, lauren_alexanderson@jsi.com

Editor's Notes

  1. Introduce ourselves
  2. Lauren – Is this your first SMW event? Orgs/Projects/Funders/Others Who here is a communications person? Who here was told to go to this by their boss? Who here is just trying to get out of work on a Friday? Who ate lunch already? Who’s coming to happy hour? Who doesn’t know what I’m talking about? Who’s glad it’s Friday? Who doesn’t know what social media is? Who doesn’t care? Why are you here?
  3. Rebecca – Example of last meeting Funders Co-Chairs
  4. Amy – Background: Beth Kanter visited in Oct & presented to various DC groups Recommended to the WG benchmarking survey to establish baseline for SM work being done in GH Now: With input from Beth, WG, and others, we’ve created this survey Expanded scope outside of GH to international dev 125 responses – 44.8% projects, 55.2% orgs, 65% of those that filled it out are comms staff Social media goals: Projects: 90% Info sharing, 64% Brand awareness, 46% Advocacy, 36% Health Promotion Organizations: 88% Brand Awareness, 60% Advocacy, 73% Info sharing, 30% Health Promotion Moving forward: Intention is for orgs to: See how they compare Get new ideas for improvement Learn from those farther along the C/W/R/F scale We’re not experts – this is to encourage sharing ideas. We’d like to learn from everyone else as well.
  5. Where people are connecting (Q12 and Q14) (Rebecca) First, I want to let all of you know the good new is that all of the projects and organizations we gathered responses from matched their audience in where they were connecting! Yay! Channels where people think their audience is? (Q9) project and organizational Where geographically is your audience? How did you know where your audience was connecting? What was did you or didn't you research this? Why do you think newsletters are still so pervasive in the global health and development world? Why some networks and not others?
  6. How important is data to you? How important is it to your project? Who uses: Hootsuite Twitalyzer Sprout HS Analytics Radian 6 Facebook insights For someone whose org/project finds data very important – why? Bc funders want it? Bc you are using it to inform your social media efforts? For someone who finds it somewhat unimportant – why? Funders don’t care? Your management doesn’t care?
  7. Not many people seem satisfied with how their org/project uses data. Ask audience – who uses data on an organizational scale to inform decisions? Who looks it over but doesn’t have the opp to discuss w management/department? What would make you more satisfied? How could you accomplish that? Lead into limitations….
  8. Limitations – staff time (Q4 and Q21) (Lauren) Budget, staff time, lack of knowledge, lack of support, security, regulations, client mandates, length of project What their limitations and how they might they solve these issues? Staff Time: 90% of projects have staff only 20 hours a week or less. Only 9% have over 20 hours a week.
  9. Lauren will introduce this activity.
  10. Questions: 1. What do you all think might be the reason most orgs and projs aren’t using SM for health promotion or public health practice?
  11. Any survey is more meaningful with more data, so please take it and encourage others