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Thread & Fable
the story so far…
Hello!I’m Rebecca Roberts
I founded Thread & Fable to deliver marketing and
communications solutions that are creative, ha...
ESTABLISHED IN 2017….
WHAT WE DO….
We find the golden thread that weaves
throughout everything our client does and
helps u...
4
SOME OF OUR
CLIENTS….
5
SOME OF OUR
WORK….
Want to know more?
You can find us on Twitter
@threadandfable and
@rebecca7Roberts &
Rebecca@threadan...
1.
YOUTH SPORT TRUST
Interim communications support; messaging, media profile,
campaign and event support.
6
Interim communications support
◈ Developed corporate messaging
◈ Supported key campaigns and partnerships
◈ Established me...
8
Media Support
“Rebecca helped develop media strategy, corporate
messaging and deliver key media opportunities. She
brilliantly establish...
2.
COMMS2POINT0
Collaborating to deliver a higher education research
communications project and ‘Youth Matters’ Workshops
...
Manchester
Metropolitan University
Delivering a series of workshops and
recommendations report on how the
research institu...
Unawards winner for best agency work 2018
(organised by comms2point0), blogs and workshop
on the comms2point0 site
12
“Rebecca is an outstanding communications and marketing specialist. I first came
across her work in higher education, yout...
3.
LUMOS
Develop, project manager and launch a youth facing
campaign to tackle voluntourism
14
The #HelpingNotHelping campaign
15
◈ Work with inhouse team and agencies to develop and deliver campaign launch
◈ Commissi...
16
“Rebecca helped us to develop, project manage and launch our Helping Not
Helping campaign in 2019, our biggest youth facin...
4.
WOMEN IN SPORT
Interim and project-based support to deliver the Empower
Conference, research reports and day-to-day
com...
Project based marketing and communications
support
Empower Conference
Quickly develop a plan to
ensure all tickets were so...
Empower Conference & Girls Active Awards
20
“Rebecca is an excellent communications and marketing expert. She navigates
through issues and addresses projects in a for...
5.
ENGAGING YOUTH
Youth insight, training and content aimed at supporting
marketing & communications professionals engage ...
SHARING YOUTH INSIGHT WITH MARKETING &
COMMUNICATIONS TEAMS
Sharing Engaging Youth Reports in 2019 and
2020, workshops, ta...
24
PROUD TO ACHIEVE
WITH OUR CLIENTS
25
THANKS!
If you want to get in touch…
Rebecca@threadandfable.com
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Thread & Fable Portfolio of work, 2020

Since I set up Thread & Fable in 2017, I've delivered marketing and communications consultancy both individually and as a collective - bringing other individual consultants and specialists together to deliver results. Working across the sport, higher education, charity and public sectors and beyond. Any enquiries please email info@threadandfable.com

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Thread & Fable Portfolio of work, 2020

  1. 1. Thread & Fable the story so far…
  2. 2. Hello!I’m Rebecca Roberts I founded Thread & Fable to deliver marketing and communications solutions that are creative, have impact and make a difference but without hefty overheads, lots of jargon and an extensive in-house team. I’ve built an amazing network of freelancers, specialists and agencies and it’s incredibly rewarding to help clients succeed by ensuring the right skills are around the table. Passionate about engaging youth audiences better, I began compiling the Engaging Youth Reports and deliver talks, workshops and projects specifically on this theme. 2
  3. 3. ESTABLISHED IN 2017…. WHAT WE DO…. We find the golden thread that weaves throughout everything our client does and helps us to build brands that engage audiences. Stories (or fables!) are what people remember. We work with clients to deliver interim, project based, or campaign specific marketing and communications consultancy. www.threadandfable.com @threadandfable info@threadandfable.com 3
  4. 4. 4 SOME OF OUR CLIENTS….
  5. 5. 5 SOME OF OUR WORK…. Want to know more? You can find us on Twitter @threadandfable and @rebecca7Roberts & Rebecca@threadandfable.com
  6. 6. 1. YOUTH SPORT TRUST Interim communications support; messaging, media profile, campaign and event support. 6
  7. 7. Interim communications support ◈ Developed corporate messaging ◈ Supported key campaigns and partnerships ◈ Established media plan securing national profile pieces as well as event coverage ◈ Helped recruitment of communications team ◈ Delivered engaging youth workshop at national conference ◈ Input into schools week campaign 7
  8. 8. 8 Media Support
  9. 9. “Rebecca helped develop media strategy, corporate messaging and deliver key media opportunities. She brilliantly established herself within the organisation and was proactive in engaging all key voices internally and externally to ensure alignment with our past history and future narrative we wanted to develop Ali Oliver, CEO, Youth Sport Trust 9
  10. 10. 2. COMMS2POINT0 Collaborating to deliver a higher education research communications project and ‘Youth Matters’ Workshops within the public sector. 10
  11. 11. Manchester Metropolitan University Delivering a series of workshops and recommendations report on how the research institutes at the university could engage audiences through its communications channels. Projects & Workshops Youth Matters Workshops Delivering a sell-out workshop to communications professionals on how to better engage youth audiences, sharing research, delivering practical challenges and working through developing a communications strategy. These workshops have been delivered in- house, as a stand alone workshop and virtually. 11
  12. 12. Unawards winner for best agency work 2018 (organised by comms2point0), blogs and workshop on the comms2point0 site 12
  13. 13. “Rebecca is an outstanding communications and marketing specialist. I first came across her work in higher education, youth and sports marketing, and was then fortunate to work with her on several exciting projects. Rebecca is talented, experienced, creative and fun to work with. Her knowledge of youth marketing is deep and wide and she is leading the way on research and insight to guide our engagement with our young people. Rebecca delivers to a very high standard – I would recommend her and Thread & Fable without hesitation and I look forward to working with her again in the future. Darren Caveney, creator of comms2point0 and owner of creative communicators ltd. 13
  14. 14. 3. LUMOS Develop, project manager and launch a youth facing campaign to tackle voluntourism 14
  15. 15. The #HelpingNotHelping campaign 15 ◈ Work with inhouse team and agencies to develop and deliver campaign launch ◈ Commission youth research to underpin messaging and to support launch ◈ Write campaign messaging matrix and deliver content for microsite ◈ Develop media pack for launch ◈ Work closely with advocacy team to ensure campaign metrics helped make a difference ◈ Manage campaign film development and filming on set ◈ Establish social media plan for launch ◈ Support launch activity at One Young World Summit; interview spokespeople, manage media interviews and deliver launch plan ◈ Host discussion workshop with advocacy team on stage at One Young World Read more about the campaign and its success as a CIPR Awards finalist here
  16. 16. 16
  17. 17. “Rebecca helped us to develop, project manage and launch our Helping Not Helping campaign in 2019, our biggest youth facing campaign to date. Working collaboratively across our teams, external partners and agencies, she quickly got to grips with how to amplify our message and connect it to our student, education, travel and business audiences, with measurable calls to action. The launch event at One Young World, was a huge success and the campaign has proved successful, being named as a Finalist in the CIPR Excellence Awards in 2020 Heather McCormick, Director of Communications, Lumos 17
  18. 18. 4. WOMEN IN SPORT Interim and project-based support to deliver the Empower Conference, research reports and day-to-day communications consultancy and help to recruit the team. 18
  19. 19. Project based marketing and communications support Empower Conference Quickly develop a plan to ensure all tickets were sold, profile secured and deliver event support throughout. Deliver a European research publication with print and distribution plan for the event. Girls Active Awards Manage the programme partnership and deliver a communications strategy and event management of the awards at the Houses of Parliament. Secure key ambassadors, influencers and speakers and manage the event itself. Ensure stories were told throughout the campaign through the girls and their schools involved in the awards. Interim Support As well as helping Women in Sport recruit to the communications team, interim support was delivered over several months. This involved support with various projects the charity works on, media support, messaging work and leading on two annual reports sourcing stories and key information and writing the report throughout. 19
  20. 20. Empower Conference & Girls Active Awards 20
  21. 21. “Rebecca is an excellent communications and marketing expert. She navigates through issues and addresses projects in a forward-thinking approach ensuring organisations can cut through to the core messaging. Rebecca has natural skills and ability in building both client trust and internal teams, delivering quality work and productivity. She is creative in developing new channels of communication and getting to the right audiences in the right way. Ahead of the game in so many ways, she has been an asset to Women in Sport in pushing the boundaries in raising the profile of the charity” Wendy Hawk, Head of Engagement and Communications, Women in Sport 21
  22. 22. 5. ENGAGING YOUTH Youth insight, training and content aimed at supporting marketing & communications professionals engage youth audiences better. 22
  23. 23. SHARING YOUTH INSIGHT WITH MARKETING & COMMUNICATIONS TEAMS Sharing Engaging Youth Reports in 2019 and 2020, workshops, talks and in-house training on how to better engaging youth audiences within marketing and communications. In autumn 2020 the Hear It podcast launches to share stories and ideas from organisations and brands doing great work. 23
  24. 24. 24 PROUD TO ACHIEVE WITH OUR CLIENTS
  25. 25. 25 THANKS! If you want to get in touch… Rebecca@threadandfable.com

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