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GT Mechanical, a commercial and industrial HVAC solution, came to us requesting a mission brochure to provide information to larger prospects and to include with proposals. Their current materials were produced in-house and their goal was to dramatically improve their brand.
We suggested a larger format than the usual trifold, something almost like a portfolio, which would accurately reflect the quality and visibility of the work they do. We used images of actual projects, a design that clearly sets GT apart and wrote copy that’s engaging yet informative, using bullet points in the middle panel to give viewers “at a glance” information.