Picked a type of store (paper) and named store, wrote a tag line and wrote three 30 second radio ads.

1. Rebecca Holden
Final Paper Store Radio Ads
Store Name: Pen Pal
Concept 1: The Most Wonderful Thing About Paper Is…
1. The most wonderful thing about paper is…it’s personal. What can a letter say that an email
can't? Everything. Much more goes into a letter than an email. Pen Pal now located in Rice
Village can help you add a personal touch to written conversation. With hundreds of stationary
to choose from, Pen Pal will make sure each letter stays personal. Visit Pen Pal in Rice Village at
Kirby and University or online at penpal.com. Pen Pal. Write, don’t type.
2. The most wonderful thing about paper is…its versatility. It can be anything you want it to be; the
job winning resume or the best origami crane you ever made. Pen Pal now located in Rice
Village has hundreds of layout designs and colors to help you pick the right style for your resume
or the most interesting color for your origami attempts. Visit Pen Pal in Rice Village at Kirby and
University or online at penpal.com. Pen Pal. Write, don’t type.
3. The most wonderful thing about paper is…it makes an impression. How do you put yourself on
paper? It doesn’t matter if no one reads it. First impressions matter and it begins with the
resume. So how do you want your first impression to go? With hundreds of professional layouts,
Pan Pal will help your impression to last. Visit Pen Pal in Rice Village at Kirby and University or
online at penpal.com. Pen Pal. Write, don’t type.

2. Concept 2: Life’s Moments.
1. There are moments in life that begin with a piece of paper. From wedding vows to best man
speeches, these moments are meant to be remembered beyond the camera. Pen Pal now in
Rice Village lets you remember these moments without having to pull out the plugs. With
custom hand-written transcription and framing, these moments can be preserved in a more
special way. Visit Pen Pal now open in Rice Village at Kirby and University or online at
penpal.com. Pen Pal. Write, don’t type.
2. There are moments in a young girl’s life that she will remember forever. From her sweet sixteen
to graduation, Pen Pal now in Rice Village can make them exceptionally memorable. It begins
with the right invitation and at Pen Pal, there are hundreds of layouts to be chosen from or if
you already have something in mind, Pen Pal can help you create it. Celebration is about
personalization and what better way to express that than with a hand-written invitation? Visit
Pen Pal in Rice Village at Kirby and University or online at penpal.com. Pen Pal. Write, don’t
type.
3. There are moments in a mom’s life that she will always remember. From her baby shower to
their 18th birthday, Pen Pal now in Rice Village can help you capture each precious moment
every year. With dozens of scrapbook albums, paper designs and page elements, Pen Pal will
help you preserve each blissful year of your child’s life. The years go by fast and after all, 18 is
just around the corner. Visit Pen Pal in Rice Village at Kirby and University or online at
penpal.com. Pen Pal. Write, don’t type.