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Abstract: How can digital media be used to stimulate public engagement with archival material held by galleries, museums and other cultural institutions? This is the question posed by Hidden Collections, an AHRC funded collaborative research project running from October last year to July 2013. As a member of the Image Group, one of five interdisciplinary research teams involved in Hidden Collections, I worked with our project partner Tate to develop a social media strategy for a new temporary exhibition called ‘Basic Design’, which is on display at Tate Britain until 25 September. Developed by Tate Research the exhibition explores an influential period in British art school education during the late 1950s - early 60s. It draws on collections and archive material held by Tate and the National Art Education Archive. This presentation introduces our brief for the Basic Design project and outlines our project plan and activity to date. I conclude the presentation by reflecting on my own learning from the project, drawing out areas of investigation relevant to my PhD research into the Newcastle-Gateshead ‘public art collection’.