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How Social Media Can Help Your Nonprofit

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Social media statistics and tips for nonprofits

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How Social Media Can Help Your Nonprofit

  1. 1. HOW SOCIAL MEDIA CAN HELP YOUR NONPROFIT SKYLARK MEDIA PRESENTS: W W W . S K Y L A R K M E D I A C O N S U L T A N T S . C O M
  2. 2. MARKETING IS NO LONGER ABOUT THE STUFF THAT YOU MAKE, BUT ABOUT THE STORIES YOU TELL. W W W . S K Y L A R K M E D I A C O N S U L T A N T S . C O M S E T H G O D I N This is where nonprofits can excel--By sharing inspiring and powerful stories.
  3. 3. THE BENEFITS OF SOCIAL MEDIA W W W . S K Y L A R K M E D I A C O N S U L T A N T S . C O M 0 1 Ideal for exposure/branding Keeps the non-profit top-of-mind Great for client and donor retention Offers an effective way to participate in the "national conversation" (example: #addictionchat) Provides a useful way to interact directly with donors, clients and industry professionals Helps to personalize the nonprofit and adds a level of "trust"
  4. 4. 55 percent of those who engage with nonprofits via social media have been inspired to take further action. 84 percent of social media users share to show their support for a cause and highlight issues they care about. Source. F O R N O N P R O F I T S SURPRISING MARKETING STATISTICS 55% LIKES 58 .69% 1/3 Nearly 1/3 of all online fundraising revenue comes from email. $17 was the average revenue for every 1,000 fundraising emails delivered by nonprofits. Source 0.69% of all nonprofit website visitors made a donation in 2013 (varies greatly by sector). 15% of people who made it to a nonprofit website’s primary donation page made a donation Source. 58 percent of American adults are Facebook users (including 87 percent of 18-29 year olds). Source. Social Media Email WebsiteFacebook W W W . S K Y L A R K M E D I A C O N S U L T A N T S . C O M
  5. 5. WHAT NONPROFITS CAN DO WITH THIS INFO: W W W . S K Y L A R K M E D I A C O N S U L T A N T S . C O M Use social media to highlight a common issue followers can rally behind (Ex. #EndTheStigma is a popular hashtag for mental illness and addiction nonprofits). Consistently post engaging, quality content Facebook marketing should remain a top priority Find effective ways to drive more targeted visitors to your nonprofit website (Example: Guest blogs and social media referrals from industry influencers). Improve website design and flow to better draw people to your donation page Optimize email fundraising for a better response and return
  6. 6. HOW BOARD MEMBERS AND STAFF CAN HELP Email has the highest return on investment of any marketing channel. Email is responsible for about one-third of nonprofits' online fundraising revenue. Source W W W . S K Y L A R K M E D I A C O N S U L T A N T S . C O M 0 2 Become brand ambassadors! Both online and off. Email Contacts Nearly 1/3 of all online donations are a result of peer­to­peer fundraising. Share blog content Reach out to social media influencers in your circle Personalize--Share your story & encourage friends to do the same Ramp up efforts at the end of the year 31% of annual giving occurred in the month of December. Ten percent of annual giving occurs on the last three days of the year. Source

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