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Content Marketing Tips for Small Businesses

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This slide share provides an overview of the information I presented in a workshop I lead in content marketing for beginners. The title of the workshop was:
Content Marketing 101: How to Use Blog Content to Generate Leads.

Published in: Marketing
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Content Marketing Tips for Small Businesses

  1. 1. CONTENT MARKETING TIPS FOR SMALL BUSINESSES PRESENTED BY REANNON MUTH SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM
  2. 2. WHAT IS CONTENT MARKETING? SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1 SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly­ defined audience — and, ultimately, to drive profitable customer action." ­ Content Marketing Institute
  3. 3. 5 REASONS WHY SMALL BUSINESSES NEED TO BLOG: SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1 SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM 1. Blogging helps drive traffic to your website. 2. It helps convert that traffic into leads. 3. It helps establish authority. 4. It helps with SEO 5. It drives long-term results.
  4. 4. FREE TOOLS THAT CAN WILL HELP WITH CONTENT MARKETING: SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1 SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM Google Keyword Planner Google Analytics Google Webmaster Tools Buzzsumo.com Hashtagify.com Hootsuite.com FREE SEO TOOLS FREE SOCIAL MEDIA TOOLS YOAST Plugin Twitter Facebook Pinterest FREE GRAPHIC DESIGN TOOLS Pixabay.com Flickr.com Picmonkey.com Canva.com Pixlr.com
  5. 5. HOW TO CREATE CONTENT THAT LEADS TO CONVERSIONS SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSUTANTS.COM
  6. 6. SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1 SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM Make content topic relevant to target customer Make it scannable (must pass the 30-second test) Give advice, not pitches Involve industry influencers Boost on social media Optimize content for SEO Target long-tail keywords Include a call-to-action Make sure content targets consumer in the optimal point in the sales cycle Use Google Analytics to measure conversions
  7. 7. CONTENT GUIDELINES: SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1 SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM Content should be 500-800 words or 1,500 - 2,000 words Content should have at least one photo Content should be both informative and entertaining Content should a Call- To-Action (CTA) Break up "text walls" with subheaders What Is Quality Content? No more than 7 lines per paragraph
  8. 8. STRATEGY WRITING SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM Hire an SEO/content marketing consultant to get you started. Outsource to a writing service like textbroker.com Use Fiverr.com for graphic design GRAPHIC DESIGN TIPS FOR OUTSOURCING:

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