Online Real Estate Marketing Plan

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70% of buyers search for their home online before stepping out to look at the houses. 33% who bought the home find their home onine. This is my online real estate marketing plan

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  • Terrific achievements. Let us know if there are areas where we can work together to improve your real estate digital marketing and social media reach. All the best! Dhiren C. , Customer Experience Analyst , www.realestatedigitalmarketing.in , www.realestatedigitalmarketing.solutions
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Online Real Estate Marketing Plan

  1. 1. Knowledge Experience Innovation
  2. 2. ® REALTOR Profile Muhammad Saleem RE/MAX Classic Direct: 248-719-0559 Office: 248-348-3000 saleem@realtor.com www.MyOnlineHomeStore.com Selling American Dream since 1990 M.S., CDPE, GRI Associate Broker Certified Distressed Property Expert (agent photo here)Desire to SellExperience to PerformConfidence to Succeed 1
  3. 3. My Awards & Designations• RE/MAX Hall of Fame•2010 Recipient of RE/MAX 100% Club Award•2010 Production over $4.5 Million 6
  4. 4. My Recent Sales• 35379 Northmont Dr, Farmington Hills• 41323 Westfield Cir, Canton• 49817 Courtyard, Canton• 49130 Woodson Way, Canton• 4752 Mirror Lake, West Bloomfield• 19319 Inkster, Livonia• 24291 Wilton, Farmington Hills 3
  5. 5. My Current Listings on the market • 7033 Lakemont Cir., West Bloomfield website: www.7033Lakemont.info • 43158 Crissman Ct, Sterling Heights Website: www.43158Crissman.info • 18227 Poinciana, Redford I create a website and its owndomain name for each of my listings
  6. 6. My Listings Under Contract • 28300 N. Skye Drive, Farmington Hills • 23352 Tuck Road, Farmington Hills • 12903 Beech Daly Rd, Redford • 24930 Gregory, Brownstown • 33895 Gable, Livonia • 1031 Wildwood, Canton
  7. 7. Online MarketingPlan HOME BUYERS AND SELLERS - 2010• Almost 90% of home buyers and sellers use the internet to search for their home1• Reach the widest audience of potential buyers• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO SEARCH FOR THEIR HOME 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 12
  8. 8. Where BuyersFound Homes• 37% of buyers found a home via the internet – up from 8% in 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 14
  9. 9. How BuyersFound TheirHomes• 2002: Internet surpassed print ads• 2004: More buyers found their home on internet than from signs• 2009: The internet is THREE TIMES as powerful as signs Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 15 5
  10. 10. Best of All BUYERS SEARCH OUR LOCAL WEB SITEWorlds BUYERS WHO ARE JUST ON REALTOR.COM®I market to buyers whoare on our site PLUSbuyers who have not yetpicked a broker. PRINT ADS BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region. 16
  11. 11. Online MarketingAdvantage ListHub Your home will appear on many local and national real estate websites. Gauge performance and review your strategies with detailed reporting Showcase Listing Enhancements I will enhance your listings on the top websites, including ® REALTOR.com , with the features buyers want most TM Featured Homes Your home will have premium positioning on the #1 real ® estate search site,1 REALTOR.com Mobile Reach ® Your property will appear on the REALTOR.com mobile app so mobile consumers can find your home ® Facebook Application I will display your property on my social media sites such ® TM as Facebook and Twitter 1 comScore, Media Metrix, Key measures Report, April 2011 24
  12. 12. ListHub:Expose Your Hometo More BuyersThe largest online syndicatorof listings, ListHub syndicatesto wide array of NationalPublishers, and hundreds ofsites in total. 18
  13. 13. ListHub: I List Your HomeHow it Works MLS1. You sign with me to represent your listing2. I place your home in the local MLS3. ListHub does the rest! National National National Publisher Publisher Publisher Secondary Secondary Secondary Secondary Secondary Site Site Site Site Site Secondary Secondary Secondary Secondary Secondary Site Site Site Site Site Secondary Secondary Secondary Secondary Secondary Site Site Site Site Site 18
  14. 14. ListHub:Detailed Analyticsand Reporting• Publisher Comparison: Side-by- side analysis of the number of visits and leads generated from each Publisher• Automatic Report Delivery: So you can stay engaged and informed about your home. 18
  15. 15. ListHub:SeamlessIntegration withREALTOR.com®ListHub is the only platform thatlets me provide you reportingabout the performance of yourhome on the nations #1 realestate site1, REALTOR.com®.1Source: comScore - Media Metrix, March 2011 18
  16. 16. ®REALTOR.comFacts That Matter• Visitors on REALTOR.com ® stay longer than on other comparable sites. They take another look at a property and really comb through the details• Visitors on REALTOR.com also ® come back more often than on any other comparable site comScore, Media Metrix, Key Measures Report, April 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers 17
  17. 17. Because ®REALTOR.comhas millions oflistings…I will make yoursstand out 19
  18. 18. Showcase ListingEnhancementsHow will I showcase yourhome to the most buyers?• I will help your home rise to the top of the search, above other homes, by adding more photos Screen shots represent site as of publication date. Site subject to change without notice.
  19. 19. Showcase ListingEnhancementsHow will I showcase yourhome to the most buyers?• I will make your home stand out with a video or virtual tour Close to 173 million Americans watch videos on the internet every month1 Check out my listings www..7033Lakemont.info www.1031Wildwood.info www.24930Gregory.info www.29241Wilton.info 1 comScore, Media Metrix, January 2011 Screen shots represent site as of publication date. Site subject to change without notice. 23
  20. 20. Featured Homes ™Locally, regionally,nationally andinternationally• Move-up buyers• First time homeowners• Local buyers• Relocation buyers• Investors• Foreign buyers 28
  21. 21. Featured Homes ™• I can make your home the first one buyers see• Triple the number of buyers who see your home• Exclusive position gets your home seen before all others Screen shots represent site as of publication date. Site subject to change without29 notice.
  22. 22. ®REALTOR.com MobileApps• Buyers searching on Mobile Apps are 3X more likely to Request Information*• I market your home with the REALTOR.com® Mobile Apps and the NEW REALTOR.com® iPad App* Internal REALTOR.com® Reporting, March 2011 Buyers who are searching in this neighborhood can find ® me through REALTOR.com mobile marketing. 20
  23. 23. SocialNetworkingI use social networking asa non-intrusive way to Join fan page atkeep my network apprisedof your listing www.facebook.com/SaleemTeam 18 ©2011 Move, Inc. All rights reserved. ListHub_listing presentation_051811

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