How strong is your B2B marketing team? (Infographic)

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Now that the different skill sets of B2B marketing have been identified, it's time to see how strong your team is. Where are the gaps on your marketing team? Could you be stronger?

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How strong is your B2B marketing team? (Infographic)

  1. 1. OF MARKETERS THINK CUSTOMER INSIGHT, SEGMENTATION AND PROFILING ARE THE MOST IMPORTANT SKILLS IN MARKETING This number should be higher! Inability to understand prospects will dramatically affect marketing results OF MARKETING LEADERS IN FORTUNE 500 COMPANIES BELIEVE THEIR EMPLOYEES ARE STRONG IN ALL AREAS OF DIGITAL MARKETING 52.5% of marketers increasing digital media budgets means focus is needed on this important channel 8 Measuring & reporting OF B2B MARKETERS BELIEVE THERE ARE NOTICEABLE SKILLS GAPS IN THEIR TEAM The C-suite needs confidence in its marketing team to get results before it allocates budget 70 HOW STRONG IS YOUR B2B MARKETING TEAM? HOW STRONG IS YOUR B2B MARKETING TEAM? In the ever-changing world of B2B marketing, new channels, tools and strategies are emerging every single day. So, in order to stay ahead of the competition, prove your worth to the business and justify marketing budget from the board it’s vitally important to have a fully functioning, expert team of multi-channel B2B marketers. But who actually has this? But there’s no perfect individual. You will always need a range of specialists to support your objectives 97 With budgets and resources tight, training is often low on the agenda, but how strong is your team? 81 FREE B2BMI CALCULATOR DOWNLOAD YOUR TO TEST YOUR STRENG TH IS THE 2ND MOST FLAGGED AREA OF WEAKNESS The board wants ROI! If marketers want budget they must measure, report and prove returns OF MARKETING MANAGERS BELIEVE MARKETERS NEED TO HAVE MORE SKILLS TO SURVIVE IN THE MODERN MARKETING WORLD OF MARKETING MANAGERS HAVE NO ‘REGULAR STRUCTURED TRAINING PROGRAMMES’INPLACEFORTHEIRTEAMS TO SEE WHERE YOUR MARKETING TEAM’S SKILLS LIE, SIMPLY USE OUR FREE B2BMI (B2B MARKETING INDEX) CALCULATOR www.reallyb2b.com Results Driven Marketing *B2B Marketing’s Professional Development Benchmarking Report 2014 / Onlinemarketinginstitute.org / reelseo.com

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