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YCT
£150 million turnover
200 employees
35% market share
62 years – manufacturing in the UK
• Costs four times what we currently pay
• Un-measureable
• No proof of ROI
• Costs four times what we currently pay
• Un-measureable
• No proof of ROI
79% of our installer survey respondents recognised YCT as
the number 1 brand in 2011 and 96% recognised it as the
number 1...
WHO ARE REALLY B2B?
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study
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B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study

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A B2B marketing case study that demonstrates exactly how social media can open up a notoriously difficult audience to reach and successfully generate B2B leads.

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B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study

  1. 1. YCT £150 million turnover 200 employees 35% market share 62 years – manufacturing in the UK
  2. 2. • Costs four times what we currently pay • Un-measureable • No proof of ROI
  3. 3. • Costs four times what we currently pay • Un-measureable • No proof of ROI
  4. 4. 79% of our installer survey respondents recognised YCT as the number 1 brand in 2011 and 96% recognised it as the number 1 brand in 2013 – an increase of 17%
  5. 5. WHO ARE REALLY B2B?

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