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B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study

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B2B Summit 2014: A Really B2B and Yorkshire Copper Tube Case Study

  1. 1. YCT £150 million turnover 200 employees 35% market share 62 years – manufacturing in the UK
  2. 2. • Costs four times what we currently pay • Un-measureable • No proof of ROI
  3. 3. • Costs four times what we currently pay • Un-measureable • No proof of ROI
  4. 4. 79% of our installer survey respondents recognised YCT as the number 1 brand in 2011 and 96% recognised it as the number 1 brand in 2013 – an increase of 17%
  5. 5. WHO ARE REALLY B2B?

Editor's Notes

  • Which one?
  • Can we take out the underlining on the name?
    Change to completed his apprenticeship
  • He doesnt look like a student
    Capital M on minimum
  • Can we use up to date postings? Leave the heart on in. I don’t think the background is right – can we try white?
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