Suchitra is our Manager for Sales and Marketing. With an background in
‘Communications and Journalism’, she has started as a copywriter and went onto serve
as Head-Strategic planning in her previous company. Her creative mind-set has always
been an asset for our organization. Suchitra has worked on various Advertising and
Marketing campaign for renowned brands. With a desire to make the content available
and reachable on various platform had brought her to the world of ‘Augmented Reality’.
She has worked on variety of projects for AR on various parts right from Managing the
content to delivering it on time. She has always been a liaison between the Technical
and Client and knows the business on both the sides. She would be a perfect person to
lead and direct us for this session to share her and our experience.
Alberto Lima Fernandes
Alberto serves as a Manager for sales and Marketing- International
Businesses. An Engineer who always adds a new dimensions to all our
promotions. He is been working on AR projects since its inception in our
organization. Alberto is always looking to bring new technologies on
board and AR is one of them. His been around this idea for a while now
and has always tried to make the campaigns innovative, engaging and
achievable. He is a perfect companion for this session.
What is Augmented Reality?
• Integration of digital information with the
user's environment in real time.
• Unlike virtual reality, which creates a
totally artificial environment, augmented
reality uses the existing environment and
overlays new information on top of it.
• Meeting and managing readers’
expectations of AR’s (Augmented Reality)
capabilities is a significant challenge for
publishing and other industries as well.
Some Statistics : Augmented Reality
• Juniper forecasts that revenues from
enterprise AR apps will reach $5.7 billion by
2021, rising ten fold from an estimated $515
million in 2016.
• As per current stats there are 5.2 billion
mobile phone users (73% of world
population). Out of which 40% has access
• Internet access is increasing and currently
stable to 2.8 billion people (almost 39% of
• With unique features and AR, Pokémon Go
has managed to get downloads over 100
million times worldwide. It was Fastest to
reach 10 million mark adding a whooping
$12 billion to ‘Nintendo’s’ market value.
Augmented Reality for Publishers
• AR Books – Traditional books with a
counterpart AR App.
• It is linked to additional, non-traditional
content through the use of technology
• When a piece of technology with a
display screen and a camera is pointed
at a page in the traditional book, an
app installed on the technology ‘reads’
the page and displays that additional
content on the screen of the device
• The AR content can be a picture or
video file or an audio clip, or as
complex as a whole animated
sequence or even a game or activity
associated with the traditional media
Augmented Reality For Publishers - Why?
Reach out to
consumers in a
Add value for
Way to promote
Ensure that the content can be made available, anywhere, anytime
How Can I Create AR Books?
Need to develop an
Augmented Reality app
Use existing content or
Develop new content
like videos, audios,
You meet the
expectations of the
Your print book gets
a new lease of life
From science and the supernatural to dinosaurs and the human body, From information to
entertainment, Augmented Reality books have a huge potential for publishers. Augmented Reality
books are also one of the swiftest growing trends in publishing, especially publishing for children.
With more and more apps coming onto stores, it becomes essential to make the move towards AR
in small but steady steps.