Step 1: How To Set Your Website Goal


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Make sure you plan your website right! This is the first in a series of website development by Real Free Websites.

Published in: Business, Design

Step 1: How To Set Your Website Goal

  1. 1. HOW TO SET YOUR WEBSITE GOAL Step 1: The most important step in the whole planning process
  2. 2. <ul><li>Step 1: How to set your website goal </li></ul><ul><ul><li>Step 2: How to identify and target your market </li></ul></ul><ul><ul><li>Step 3: How to write your content </li></ul></ul><ul><ul><li>Do you need a web designer? </li></ul></ul><ul><ul><li>Step 4: How to choose your web designer </li></ul></ul><ul><ul><li>Step 5: How to choose your domain name </li></ul></ul><ul><ul><li>Step 6: How to choose your web host </li></ul></ul><ul><ul><li>Step 7: How to launch your website </li></ul></ul><ul><ul><li>Why completing your website is not the end </li></ul></ul><ul><ul><li>Step 8: How to promote your website </li></ul></ul>Part of the HELP I Need a Website! Series See the complete guide at i i
  3. 3. <ul><li>A website without a goal is like a ship without a rudder </li></ul>
  4. 4. <ul><li>The only way you can tell your website is successful is to have an effective goal </li></ul>We cannot change what we cannot measure
  5. 5. <ul><li>First ask yourself: </li></ul>Am I sure I need a website? Perhaps there is another way of getting it done
  6. 6. <ul><li>The WORST REASON to make a website is: </li></ul>“ To have a presence on the Internet”
  7. 7. Consider the following 3 points
  8. 8. <ul><li>… your website should be a key part of your business strategy </li></ul>If you are a business… 1
  9. 9. If your presence is entirely online… … then your website goal will be the same as your business goal 2 Website goal Business goal
  10. 10. Whoever you are, ensure you have the time and/or budget to continually promote your website once it is “finished” 3
  11. 11. What is your website going to do for you? Set a SMART goal
  12. 12. <ul><li>S </li></ul><ul><li>M </li></ul><ul><li>A </li></ul><ul><li>R </li></ul><ul><li>T </li></ul>pecific easurable chievable elevant ime-bound
  13. 13. Is the goal stated clearly and unambiguously? Specific <ul><li>Who, what, when, where, why? </li></ul><ul><li>A minimum of words </li></ul><ul><li>Clear to everyone involved in your website </li></ul>
  14. 14. Can the goal be measured? Measurable <ul><li>Remember, we cannot change what we cannot measure </li></ul><ul><li>Ensure a monitoring system can be put in place to measure progress </li></ul>
  15. 15. Is the goal realistic? Achievable <ul><li>Your goal should be challenging, but not impossible </li></ul><ul><li>If your goal is too demanding, you will quickly lose heart </li></ul>
  16. 16. Does the goal fit in with your wider goals? Relevant <ul><li>Will your goal take you forward in the bigger picture? </li></ul>
  17. 17. Does the goal have a deadline? Time-Bound <ul><li>Without a due date, you can put off the goal forever </li></ul><ul><li>There is nothing like urgency to get something done </li></ul>
  18. 18. Examples of good website goals: To attract 10 new online requests for services per week To sell products online with a total value of US$5,000 per month To increase email subscription numbers by 50% within 6 months
  19. 19. You’ve now seen how to set a website goal. This is the FIRST STEP in the process of good website design. See the complete guide at
  20. 20. Ask the experts at guiding you through website development: Need Help?