Social Media for Real Estate Brokerages

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This deck is from a presentation I gave to the Realty Alliance during their 2008 Annual Meeting in Orlando.

The purpose of this presentation was to introduce this group of managers from large, independent real estate brokerages to social media tools and the potential they hold for their businesses.

Published in: Technology, News & Politics
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Social Media for Real Estate Brokerages

  1. 1. Social Media in real estate . . . what you need to know Daniel Rothamel Community Manager Daniel.Rothamel@Inman.com
  2. 2. Is the newest buzz Social Media word in real estate
  3. 3. What is Social Media? How can I use it as a tool to enrich my business?
  4. 4. A working definition: Social media is any site or application that allows users to provide and direct the content through sharing, collaboration, and interaction
  5. 5. a rela&onship business Real estate is
  6. 6. People organize  themselves in groups
  7. 7. Those groups need leadership and direction
  8. 8. Some Examples: • Facebook, MySpace, LinkedIn (social networks) • Flickr (photos) • YouTube (video) • Blogs • Twitter (micro-blogging)
  9. 9. BUT Social Media is about more than just computers and technology
  10. 10. Social Media is about people and relationships.
  11. 11. Social media uses technology to connect people through their shared interests
  12. 12. How can I use social media as a tool to enrich my business?
  13. 13. You probably used social media decades ago without ever realizing it Car For Sale: 2003 Ford Pick-up Call (434) 555-1212 Free to a Good Home Community Coo k-out Sunday, 4pm- 8pm for Call Bobʼs Lawn Care all your needs Oak Tree Park House cleaner needed 1x 434-555-1000 per week. Call (434) 555-5555 for details
  14. 14. Strengthen and expand your social groups by connecting on Facebook
  15. 15. People are your greatest asset. Leverage that asset.
  16. 16. People are talking about you. Are you listening?
  17. 17. It sounds stupid. Itʼs not.
  18. 18. Listen. Engage.
  19. 19. Micro-blogging can also be a valuable internal communication tool
  20. 20. Social media can serve to enhance the techniques you are already using.
  21. 21. Resources S.M.U.G: social-media-university-global.org/ Chris Brogan: ChrisBrogan.com Seth Godin: SethGodin.typepad.com Twitter.com Yammer.com RealEstateTomato.com
  22. 22. Presented By: Daniel Rothamel Community Manger Inman News Daniel.Rothamel@Inman.com 434.962.7305 For additional content and information, visit me at:

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