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Our Social Media Roadmap<br />
Headcount (in FTE, 2011)<br /><ul><li>Belgium1170
France 	347
Luxemburg	57
Total	1574</li></ul>We make ICT work for your business<br />
SHOULD I? OR NOT?<br />AND WHY?<br />
JUST ANOTHER CRAZE?<br />
IT’S ABOUT<br />COMMUNICATION<br />AND<br />BEING PERSONAL<br />
IT’S ABOUT<br />INFORMATION<br />
WHERE TO LOOK?<br />
RECRUITMENT 2.0<br />
On average 60 hours online per month<br />60% YOUNGER THAN 44<br />12H ON SOCIAL NETWORKS<br />
BUT DON’T RUSH INTO IT…<br />
YOU NEED A STRATEGY…<br />
SOCIAL MEDIA = SOCIAL<br />SO GET FEEDBACK…<br />
Creating an engaged work force by optimizing internal communication & collaboration, and consequently improving RealDolmen...
High<br />Attention<br />Attentionspan<br />LowAttention<br />Phase 3<br />Phase 1<br />Low<br />control<br />empower<br /...
BE CAREFUL…<br />
MAKE GUIDELINES<br />OR A POLICY<br />
AND CHANNEL<br />GUIDELINES<br />
ABOVE ALL<br />WHAT’S YOUR BRAND STORY<br />
HAVE APPROPRIATE <br />INCENTIVES<br />
ME TOO!<br />
OUR WORK IS<br />NEVER DONE<br />
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Social Media Roadmap & RealDolmen Case

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Presentation by Thomas Verschueren (Marketing Manager) about a roadmap to developing a social media presence, illustrated with the RealDolmen case.

Published in: Business, Technology
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Social Media Roadmap & RealDolmen Case

  1. 1. Our Social Media Roadmap<br />
  2. 2. Headcount (in FTE, 2011)<br /><ul><li>Belgium1170
  3. 3. France 347
  4. 4. Luxemburg 57
  5. 5. Total 1574</li></ul>We make ICT work for your business<br />
  6. 6. SHOULD I? OR NOT?<br />AND WHY?<br />
  7. 7. JUST ANOTHER CRAZE?<br />
  8. 8. IT’S ABOUT<br />COMMUNICATION<br />AND<br />BEING PERSONAL<br />
  9. 9. IT’S ABOUT<br />INFORMATION<br />
  10. 10. WHERE TO LOOK?<br />
  11. 11. RECRUITMENT 2.0<br />
  12. 12. On average 60 hours online per month<br />60% YOUNGER THAN 44<br />12H ON SOCIAL NETWORKS<br />
  13. 13. BUT DON’T RUSH INTO IT…<br />
  14. 14. YOU NEED A STRATEGY…<br />
  15. 15. SOCIAL MEDIA = SOCIAL<br />SO GET FEEDBACK…<br />
  16. 16. Creating an engaged work force by optimizing internal communication & collaboration, and consequently improving RealDolmen’s perception and imageto attract new talent andcreate positive Word of Mouth. <br />OurSocial Media Strategy<br />
  17. 17.
  18. 18. High<br />Attention<br />Attentionspan<br />LowAttention<br />Phase 3<br />Phase 1<br />Low<br />control<br />empower<br />.crowdsourcing<br />.intranet 2.0<br />engage<br />.brand ambassadors<br />.social recruiment<br />.social media interaction<br />dialogue<br />Control<br />.social media newsroom (hub)<br />.channel optimization<br />.taskforce<br />.social media integration<br />listen<br />.monitoring<br />.guidebooks<br />.training<br />publish<br />.social media policy<br />3.0<br />.SEO<br />1.0<br />2.0<br />.Websiteredesign<br />High<br />Control<br />LowInteraction<br />HighInteraction<br />Interaction<br />
  19. 19. BE CAREFUL…<br />
  20. 20. MAKE GUIDELINES<br />OR A POLICY<br />
  21. 21. AND CHANNEL<br />GUIDELINES<br />
  22. 22. ABOVE ALL<br />WHAT’S YOUR BRAND STORY<br />
  23. 23. HAVE APPROPRIATE <br />INCENTIVES<br />
  24. 24. ME TOO!<br />
  25. 25. OUR WORK IS<br />NEVER DONE<br />
  26. 26. Sharepoint MySite Blogs<br />
  27. 27. MONITOR YOURSELF & COMPETITORS<br />GET TOP MANAGEMENT BUY-IN/PARTICIPATION<br />DEVELOP A STRATEGY<br />PUBLISH GUIDELINES AND/OR POLICY<br />YOU NEED AN INTERNAL SUPPORT STRUCTURE<br />DEFINE & MEASURE KPI’S<br />BE PREPARED FOR WHEN IT GOES WRONG<br />INVOLVE AS MANY EMPLOYEES AS ARE WILLING<br />
  28. 28. For more information:<br />visit our website WWW.REALDOLMEN.COM<br />Follow us on:<br />Selected presentations are available on:<br />Thank You<br />Or scan this QR code with your Smartphone to immediately go to the website<br />

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