The Social Media Gender Gap

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The Social Media Gender Gap

  1. 1. The Social Media Gender Gap Starring: Auren Hoffman CEO Rapleaf http://business.rapleaf.com
  2. 2. Women are more active on social networks than men http://business.rapleaf.com
  3. 3. Source: Facebook (Sept 25, 2008) 56.2% of people on Facebook are women http://business.rapleaf.com
  4. 4. Most social networks are 60% women http://business.rapleaf.com
  5. 5. Women have more online friends http://business.rapleaf.com
  6. 6. Fastest growing demographic on social networks: Moms http://business.rapleaf.com
  7. 7. Men are more transactional http://business.rapleaf.com
  8. 8. Men are from video games http://business.rapleaf.com
  9. 9. Social media sites are geared toward women http://business.rapleaf.com
  10. 10. Prediction: more women social media executives http://business.rapleaf.com
  11. 11. Rapleaf: a search tool used to learn about a client’s consumers, and their footprint on the social web http://business.rapleaf.com
  12. 12. 657 Mission St Suite 600 San Francisco, CA Contact: Auren Hoffman [email_address] 415.786.3477 http://business.rapleaf.com

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