Thought Leadership--What is it and how do I become a leader?

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Utilizing webinars can be a valuable marketing tactic, but they can also detract potential customers. Many companies tend to make the same mistake over and over again--they advertise a webinar on a specific topic, and ultimately end up talking about their own company for most of the presentation. Unless you advertise that the webinar will focus on your products, stay focused on the specified topic and earn the trust of potential prospects through thought leadership. Learning to become a thought leader is especially vital during the early stages of a marketing campaign and demand generation. This slide deck explains the difference between thought leadership and a sales pitch. It also includes 5 ways to become a thought leader and help prospects succeed in their industry.

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  • I just went through and made the image source a little more camo in the slides
  • I changed the name text to yellow…
  • Super cool slide
  • Can you condense this a bit? Maybe ‘Focus on a topic that is an emerging marketing trend or business problem.’
  • Thought Leadership--What is it and how do I become a leader?

    1. 1. Thought Leadership What is it and how do I become a Leader?
    2. 2. http://fontherapeutics.com/blog/becoming-an-integrative-medicine-thought-leader-2/
    3. 3. Challenging the status quo and sharing those ideas to spark discussions and be a catalyst for change Picture: http://susiesaidit.tumblr.com/
    4. 4. Leading an industry & sharing information and ideas that become recognized best practices Image:http://it0224.weebly.com/uploads/1/1/6/7/11671009/2873158_orig.jpg:http://img.bleacherreport.net/img/images/photos/002/220/088/163969370_crop_exact.jpg?w=1500&h=1500&q=85
    5. 5. Sharing information that will benefit others, not just yourself or your business Image:http://brandonleyrer.com/wp-content/uploads/2014/02/boy-giving-food-to-homeless-man- e1368430458449.jpg;Image:http://upload.wikimedia.org/wikipedia/commons/
    6. 6. Albert Einstein Abraham Lincoln Coco Chanel Thomas Edison Martin Luther King Jr, Elvis Presley Rosa Parks
    7. 7. Albert Einstein Abraham Lincoln Coco Chanel Thomas Edison Martin Luther King Jr, Elvis Presley Rosa Parks
    8. 8. http://mrnussbaum.com/history-2-2/franklin-2/
    9. 9. Thought Leadership /THôt ˈlē-dər-ˌship/ n. 1. content that is recognized by others as innovative, covering trends and topics that influence an industry 2. a person or business that is not only recognized but who profits from the recognition as an authority
    10. 10. Sales pitch… *Source: The Week
    11. 11. Image: http://blog.thepitagroup.com/wp-content/uploads/2014/01/thought_leadership.jpg
    12. 12. Market Trends of the… 1970s 1980s 1990s 2000s 2010s
    13. 13. Focus on an emerging market trend or business problem.
    14. 14. Recognize problems.
    15. 15. And go beyond theory to offer practical applications and potential solutions. http://eng.namonitore.ru/wallpapers/big/most_cherez_gornuyu_rechku_1600.html
    16. 16. Articulate your ideas in a clear and concise way – a way that people will instantly recognize as valuable. http://commons.wikimedia.org/wiki/File:Kayak_sunset_Lake_Ahquabi_State_Park.jpg
    17. 17. http://steviestao.wordpress.com/2011/07/22/open-hand/ http://www.sexyli.com/rock-climbing-wallpaper/joe-kinderg-host-dance-climbing-wallpaper/
    18. 18. Click here to learn more: ReadyTalk Resources

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