Think about the other side of a webinar - not the email blasts or follow-up calls. We’re talking about the recording. How are you using it to supplement all the effort you put into the live event? A recent survey of over 400 B2B consumers found that only 16% prefer to watch a webinar live. If you have no on-demand strategy in place you might be missing the biggest trend in lead generation from webinars: the 84% of people who don’t attend the live event.
Great webinars take a ton of time and effort to produce, so the process shouldn't stop there. Don’t let the largest portion of your leads slip through the cracks – catch them on the other side of the webinar.
Watch the webinar at: https://www.youtube.com/watch?v=eLFFH0wZnhk