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As webinars become a standard go-to marketing tool, marketers continue to look for ways to improve the experience and leverage existing assets. The use of recorded video clips during webinars enable marketers use existing marketing videos—short commercials, customer testimonials, funny clips, etc.—while engaging audiences more fully. Additionally, recording webinars provide marketing departments with additional assets that can be leveraged for content marketing, shared on social media, embedded in the blog, etc. Learn more from this presentation that Brandon Hess gave at Digital Summit 2010.