Harness the Power of the Web to Promote Your Online Event

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You've completed the initial to-do's for your webinar: speaker, date, description - check. Now you want to get the word out. When do you start? Where do you post your event link? Where do you find the best audience for your topic? And, most importantly, how do you compel people to actually sign-up once they've landed on your registration page? Here's a webinar that covers all the best practices for promoting your webinars.

In this event, Rachel Levy - Founder/CEO of WebinarListings, and Simone Verhulst - Webinar Series Manager for ReadyTalk will cover:

-Promotional timelines leading up to your event
-Registration form best practices
-Where to find your ideal target audience and how to capture their attention (think social & digital media - some of them are out there searching for your topic!)
-Diverse promotional platforms available to get you up and running

It doesn't matter how great your topic is if there's no one there to listen. Make sure you are getting the most out of the time leading up to your webinar - join us and learn actionable items to boost your registration and reach with online events!

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Harness the Power of the Web to Promote Your Online Event

  1. 1. Harness the Power of the Web to Promote YourOnline Event #webinarpromo 1
  2. 2. Who We Are & What We Do… Simone Verhulst - Rachel Levy – Webinar Series Manager, Lead Founder/CEO Generation Programs WebinarListings ReadyTalk Rachel@webinarlistings.com Simone.verhulst@readytalk.com #webinarpromo 2
  3. 3. Ready-Set-Go Planning is everything for a successful event…and PROMOTING plays a big part of that plan! #webinarpromo 3
  4. 4. Promotional Timeline for your Event• When should I kick off the process?• What pieces do I need to prepare?• What items do I need from my speaker?• When are the deadlines for each? Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 4
  5. 5. Promotional Timeline for your Event • Concepts & Materials (kick-off) • Critical Dates & Key Deliverables • Execution • Event •…simple right? Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 5
  6. 6. Promotional Timeline for your Event• 6 to 8 weeks prior – webinar title/description + speaker photos & bios Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 6
  7. 7. Promotional Timeline for your Event• 6 to 8 weeks prior – webinar title/description + speaker photos & Bios• 4 to 6 weeks prior – invitations & marketing campaigns (to track promotionalefforts) + AdWords campaigns + LinkedIn or Facebook Ad Campaigns Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 7
  8. 8. Promotional Timeline for your Event #webinarpromo 8
  9. 9. Promotional Timeline for your Event #webinarpromo 9
  10. 10. Promotional Timeline for your Event• 6 to 8 weeks prior – webinar title/description + speaker photos & Bios• 4 to 6 weeks prior – invitations & marketing campaigns (to track promotionalefforts) + Adwords campaigns + LinkedIn or Facebook Ad Campaigns• 3 weeks prior – ask speaker to start promoting event to their audiences andnetworks as well + event calendars Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 10
  11. 11. Promotional Timeline for your Event• 1 to 2 weeks prior – email blast + social media promotion + blog posts + pressrelease Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 11
  12. 12. Promotional Timeline for your Event• 1 to 2 weeks prior – First email blast + social media promotion + blog posts +press release• 3 to 5 days prior – Facebook invitation (from your created event) + Secondreminder email blast (or to an entirely new list) #webinarpromo 12
  13. 13. Promotional Timeline for your Event• 1 to 2 weeks prior – email blast (clear call to action) + social media promotion(continuous from this point on) + blog posts + press release• 3 to 5 days prior – Facebook invitation (from your created event) + secondreminder email blast• 24 hours prior to event – reminder email to registrants Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 13
  14. 14. Promotional Timeline for your Event• 1 to 2 weeks prior – email blast + social media promotion + blog posts + pressrelease• 3 to 5 days prior – Facebook invitation (from your created event) + secondreminder email blast• 24 hours prior to event – reminder email to registrants• Day of the webinar – tweet, tweet, tweet! Remember to use the eventhashtag in all of your promotion leading up to (and during) the event Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 14
  15. 15. Registration Form – Do’s and Don’ts•The goal is to have people FINISH filling it out Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 15
  16. 16. Registration Form – Do’s and Don’ts 5 Standards for Success Simplicity #webinarpromo 16
  17. 17. Registration Form – Do’s and Don’ts 5 Standards for Success Simplicity Distractions #webinarpromo 17
  18. 18. Registration Form – Do’s and Don’ts 5 Standards for Success Simplicity Distractions Audience #webinarpromo 18
  19. 19. Registration Form – Do’s and Don’ts 5 Standards for Success Simplicity Distractions Audience Value #webinarpromo 19
  20. 20. Registration Form – Do’s and Don’ts 5 Standards for Success Simplicity Distractions Audience Value Make it Fun #webinarpromo 20
  21. 21. DO NOT FORGET TEST! #webinarpromo 21
  22. 22. Variety of Promotion Ideas E-mail Industry websites Ask key influencers to promote Partnering is a great way to double your promotional efforts Post on WebinarListings (of course!) Press Release Eventbrite Blog Post Craigslist – you never know! 22 #webinarpromo 22
  23. 23. Finding Your Target Partner with industry groups to promote Co-host webinar with a related company Get a well-known presenter from your industry Tweet using relevant hashtags 23 #webinarpromo 23
  24. 24. Catching Their Attention Video “commercial” that can be posted on social media or in email – Overview or speaker interview Photo of presenters Catchy title (top 10 lists, 10 ways to) 24 #webinarpromo 24
  25. 25. I get the event calendars, but what else…? Write your own Comment on others Don’t pitch Offer tips, invite to your event 25 #webinarpromo 25
  26. 26. I get the event calendars, but what else…? Broad Match – Keywords plus variations; Higher search volume, less qualified Phrase – Keywords in a phrase are matchedExact Match – Keywords matched exactly; lower volume, more qualified 26 #webinarpromo 26
  27. 27. I get the event calendars, but what else…? Recordings 27 #webinarpromo 27
  28. 28. I get the event calendars, but what else…? Social Media 28 #webinarpromo 28
  29. 29. I get the event calendars, but what else…? Website 29 #webinarpromo 29
  30. 30. I get the event calendars, but what else…? Social Media Resources For registering hashtags: Twapperkeeper (http://twapperkeeper.com) Twubs (http://twubs.com/) For finding conversations: Del.icio.us (http://delicious.com/) Stumble Upon (http://www.stumbleupon.com) Google Blogs Search (http://blogsearch.google.com) Twitter Search (http://search.twitter.com) Favstar (http://favstar.fm/) For monitoring Twitter: TweetDeck (http://www.tweetdeck.com/) HootSuite (http://hootsuite.com/) For monitoring conversations across social media: Radian6 (http://www.radian6.com/) Jive (http://www.jivesoftware.com/solutions/market-engagement) Alterian (http://socialmedia.alterian.com/) BackType (http://www.backtype.com/) – In Beta Spot Influence (http://www.spotinfluence.com/) – In Beta 30 #webinarpromo 30
  31. 31. I get the event calendars, but what else…? Press ReleaseTip #1 – Use a keyword in your headline 31 #webinarpromo 31
  32. 32. I get the event calendars, but what else…? Press ReleaseTip #1 – Use a keyword in your headlineTip #2 – Load your first paragraph with keywords 32 #webinarpromo 32
  33. 33. I get the event calendars, but what else…? Press ReleaseTip #1 – Use a keyword in your headlineTip #2 – Load your first paragraph with keywordsTip #3 – Include a well-worded hyperlink in your first paragraph 33 #webinarpromo 33
  34. 34. I get the event calendars, but what else…? Engage Your Sales Team 34 #webinarpromo 34
  35. 35. I get the event calendars, but what else…? Just a few more… Email Signatures Affiliate or Partner Programs Traditional MediaOther Webinar Newspapers, Magazines, Business journals(….think series) 35 #webinarpromo 35
  36. 36. Questions? 36 #webinarpromo 36
  37. 37. Promotion Timeline Post Determine your Specifics6 Weeks Before the Webcast Promote Broadcast Your Webcast 4 Weeks Out – get your registration page and promotional webpage up and running (create those track-able links!) Email it! Build Your Links Remind the Social Media Day Before (email, social media) PR #webinarpromo 37
  38. 38. About WebinarListingsWe are a directory of live andrecorded webinars in many interestareas. Hosts can post theirwebinars on our site for free in orderto increase visibility and find newattendees. 38 #webinarpromo 38
  39. 39. Contact UsTo list on our site or find out about webinars,contact us: WebinarListings.com http://bit.ly/WLnews @WebinarListings /WebinarListings link.webinarlistings.com rss.webinarlistings.com info@webinarlistings.com 39 #webinarpromo 39

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