How	
  To	
  Increase	
  Sales	
  
For	
  Real	
  Estate	
  Agents	
  
Focusing	
  Online	
  
Is	
  online	
  right	
  for	
  you?	
  
*  Don’t	
  just	
  do	
  it	
  because	
  everyone	
  els...
Increasing	
  Sales	
  Is	
  Your	
  Goal!	
  
	
  

Sales	
  
Leads	
  
Web	
  Engagement	
  
Website	
  Traffic	
  
Websit...
Branding	
  Your	
  Web	
  Experience	
  
Does	
  your	
  website:	
  
	
  

* 
* 
* 
* 
* 

Reflect	
  you	
  or	
  your	
...
Increasing	
  Traffic	
  
Get	
  Found	
  Using	
  Search	
  and	
  Social	
  
	
  

*  Target	
  local	
  and	
  informatio...
Website	
  Engagement	
  
Step	
  1:	
  Content	
  
	
  

*  Is	
  it	
  unique	
  and	
  research	
  driven?	
  
*  Is	
 ...
Website	
  Engagement	
  
Step	
  2:	
  	
  User	
  Experience	
  (UX)	
  
	
  

*  Design	
  
§  Is	
  your	
  design	
 ...
Lead	
  Generation	
  
Contact	
  Forms	
  
*  Keep	
  them	
  as	
  few	
  fields	
  as	
  possible	
  (Name,	
  Email)	
 ...
Lead	
  Nurturing	
  
*  Where	
  are	
  they	
  in	
  the	
  buying/selling	
  process?	
  
*  Follow	
  up!	
  Are	
  th...
Ongoing	
  Campaign	
  Analysis	
  
*  What	
  is	
  the	
  ROI	
  on	
  the	
  campaign?	
  
*  Where	
  is	
  your	
  bo...
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How To Increase Sales [For Real Estate Agents]

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This presentation guides you down a path to help make your website an important piece of your brand, then using your website to increase traffic and user engagement. Once you have the right foundation in place you can start capturing leads and converting them into sales.

Published in: Real Estate, Technology, Business
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How To Increase Sales [For Real Estate Agents]

  1. 1. How  To  Increase  Sales   For  Real  Estate  Agents  
  2. 2. Focusing  Online   Is  online  right  for  you?   *  Don’t  just  do  it  because  everyone  else  is.   *  Is  it  the  best  way  to  increase  sales  with  your  target  audience?   §  Where  are  your  target  prospects  spending  time  online   §  How  do  they  use  the  web  to  research  properties  and  brokers?   Our  opinion  is  yes  in  99.9%  of  cases   *  You  have  to  have  strategic  intent   *  Just  putting  a  website  with  a  few  properties  won’t  do  it   *  You  need  to  be  clear  on  what  makes  you  different!  
  3. 3. Increasing  Sales  Is  Your  Goal!     Sales   Leads   Web  Engagement   Website  Traffic   Website  as  a  Brand  
  4. 4. Branding  Your  Web  Experience   Does  your  website:     *  *  *  *  *  Reflect  you  or  your  brands  personality?   Look  as  good  as  your  print  material?   Attempt  to  offer  high  value  customer  service?   Offer  a  user  friendly  experience?   Build  trust  in  your  brand  by  :   §  Displaying  your  clients  reviews?   §  Sharing  unique  resources  to  help  in  decision  making   §  Focusing  on  the  needs  and  questions  of  your  target  audience  
  5. 5. Increasing  Traffic   Get  Found  Using  Search  and  Social     *  Target  local  and  informational  keywords   §  Not  all  keywords  need  to  be  transactional,  help  prospects  learn   §  You  can  build  trust  by  providing  useful  information   *  Link  AdWords  ads  to  your  Google  Plus  page     §  HINT:  Try  AdWords  Express,  include  location  and  contact  info   *  Take  client  FAQs  and  turn  them  into  useful  blog  posts   §  HINT:  Try  Facebook  Ads  to  promote  these  posts  socially  
  6. 6. Website  Engagement   Step  1:  Content     *  Is  it  unique  and  research  driven?   *  Is  it  something  you  would  share  if  it  was  your  first  time  seeing  it?   *  Compared  to  the  other  pages  you  are  competing  against  in  the   search  engines  is  it:   §  More  informative   §  More  detailed   §  More  graphic   *  Is  there  a  clear  call  to  action  that  you  want  the  reader  to  take?  
  7. 7. Website  Engagement   Step  2:    User  Experience  (UX)     *  Design   §  Is  your  design  unique  in  some  way?  Is  it  on  brand?   §  Does  it  scale  across  devices  and  browsers?   §  Are  there  clear  calls  to  action  that  are  relevant  to  each  section?   *  Architecture  /  Layout   •  Is  it  easy  for  visitors  to  navigate  through  all  of  your  pages?   •  Are  the  font  sizes,  and  alignment  structured  to  make  reading  and   taking  action  easy?    
  8. 8. Lead  Generation   Contact  Forms   *  Keep  them  as  few  fields  as  possible  (Name,  Email)   *  Keep  it  simple,  don’t  put  up  barriers  to  work  with  you     Live  Chat  for  Real  Estate   *  *  *  *  Actively  Engages  Website  Users   Gives  them  the  same  level  of  face-­‐to-­‐face  customer  service   Helps  them  find  important  information  on  the  website   Captures  Leads!!!  
  9. 9. Lead  Nurturing   *  Where  are  they  in  the  buying/selling  process?   *  Follow  up!  Are  they:   §  Actively  looking  for  a  property?   §  Do  they  consider  looking  for  property  a  fun  hobby?   §  Are  they  looking  for  years  down  the  road?   *  Take  each  lead  down  a  separate  path!   §  Get  a  meeting  with  the  serious   §  Tailor  a  newsletter  based  on  the  needs  of  the  lead   §  Set  a  follow-­‐up  based  on  actions  
  10. 10. Ongoing  Campaign  Analysis   *  What  is  the  ROI  on  the  campaign?   *  Where  is  your  bottleneck?   §  No  Traffic   §  Traffic  but  no  one  is  sticking  on  the  site  for  very  long   §  Great  site  metrics  but  no  leads   §  Leads  but  no  sales   *  Be  realistic,  objective  and  constantly  tweak  your  process  to   make  it  better!  

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