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Emotion Driven design

How to execute emotion driven design on your website, and why it's the conversion expert's best kept secret.

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Emotion Driven design

  2. 2. THE CONCEPT OF EMOTION- CENTRIC DESIGN HAS MADE ITS WAY AROUND THE DESIGN WORLD. Having an EQ as a designer means that you can tap into how your target audience feels and unlock the once-mysterious door to online engagement and emotional captivation. But first, you have to understand how to unearth the psyche of your customer to arm your platform with the necessary tools to react. After all, emotion happens in real time.
  3. 3. WHY EMOTION DRIVEN DESIGN WILL DOMINATE 2016 42% of millennials are interested in helping companies develop future products and services. Customers today are asking to be more hands on, which means there is no excuse for businesses who aren’t generating data from their leads. For their time and input, customers expect a product that understands their emotions, that speaks in their voice and has inklings of their personality.
  4. 4. 4 REASONSwhy you absolutely must care about what your users are feeling, and why you must react as soon as their emotion has been felt: As we now know, tapping into the emotion that will create a wow- experience for your target audience, takes more than just strategic marketing.
  5. 5. 1. CONVERT BETTER Targeted design allows for brands and buyers to achieve value. If the UX is targeted the customer can know immediately whether or not they’ve come to the right place, saving both parties time Tommy Walker makes the point that,”Atmospheric Marketing" affects our emotions and buying decisions just as much in the digital world as it does in the real world.”.
  6. 6. Humanizingyourbuyer-sellerinteractiondoesn’tstartandendat thebeginningofthefunnel,itisamethodwhichshouldbe reflectedthroughouteverytouchpointonyoursite. Conversionsareaproductoffindingtherightpeopleand offeringthemexactlywhattheyneedexactlywhenandwhere theyneedit. Emotion plays a role in determining the design format that will best suit your target audience so that each side can get what they need faster – a valuable conversion or a great product.
  7. 7. 2. BUILD TRUST For companies selling something more contentious or pervasively mistrusted – the design of your funnel can have a huge impact on how you jump hurdles to build trust.
  8. 8. Knowing your audience and being aware of what emo are feeling coming into the search – be it excited, hap frustrated – can help you make the best design decis your business. AstudyconductedbyUXMagazinefoundthatlayeringcrucial informationinarollovercanactuallycreatesuspicionwiththe customer.Usersfeltthebrandwastryingtobreachtheirtrustandthat theinformationpurposelywasn’tbeingmadetransparent. Rolloverdesignistheperfecttoolforofferingcustomer’splayfuldesign featuresandinteractiveinformation.
  9. 9. 3. OPTIMIZES CREATIVITY Emotional Branding is about creating more than just a nice logo. It is about flexing your businesses relevant and distinctive attributes and to create something meaningful that symbolizes your brand and customers alike.
  10. 10. The end goal is to offer your audience happiness, despite whatever else they might be feeling. What this means for design is that being attuned to the emotions of your audience, and so much so that you are experiencing their emotions in real time and reacting accordingly, can allow you to create with power and to project the mission of your brand onto whatever you design.
  11. 11. 4. ALLOWS YOU TO EMPHASIZE PRODUCTS What your product page can accomplish is much more than a perfectly crafted UX, but a mingling of the emotional complexities of each of your target audiences.
  12. 12. TAKEAWAYS Given the very real task of connecting with your audience as more than a money-hungry-bot, your brand’s greatest tool is something that is (hopefully) secondary to the people behind the platform – Emotions. Standout design has the distinct power to take a user from simply browsing to active clicking. “Great design awakens the senses and takes the experience to the next level, beyond the unexpected.”