Golden nugget: always set up a separate account. Reasons: for business—protect marketing from the rest of your business. Also, if having someone do it, it keeps them from your business private emails.
Fiverr gigs Note: the format of the channel art is likely to change again—especially the placement of the links.
Power Point presentation from Youtube webinar 12 30 13--Using YouTube to Market for Local Businesses
7 Steps to Getting YOUR
local Business to the top
of Google local search
within DAYS (sometimes
hours) and keep it there
for month after month!
1) Google Local Organic Search:
The part of the Google Search
Engine Which is Local and
which is not paid.
2) Keyword: A keyword
is a word, or a string
of words which reflect
how your potential
customer is looking
for YOU, your
products and your
A list of what you need to gather:
1) Channel art and Google Plus header
2) Profile picture
3) Channel name
4) Cellphone number—make sure someone is
available to receive the text message.
5) List of keywords
6) Title of your first video
7) Channel description
8) Video description
9) Any urls you want to include
How to optimize a business’
Step 1) Set up a separate gmail account
for their marketing and YouTube
As part of Step 1, Create Channel Art that
incorporates their logo and contact
information. While you’re at it, create a
matching header for the Google Plus page.
Two examples of Channel Art that I’ve done:
Some Useful Links as you get started creating your YouTube
Get Started on YouTube Training:
Peggy Duncan YouTube training videos:
Link to your channel “about” page—put in your own username.
https://www.youtube.com/user/(your channel name)/about
Step 2) Research your competition.
Check out their websites. Check out
their blogs and their social media
presence. Figure out what keywords
Step 3) Keyword research, using free
tools as well as paid. Check out
whether your competition is ranking
highly for their keywords. If not,
they’ve just given you a competitive
Step 4) Write copy for the channel as a
whole, and for the first video, incorporating
your keywords in an organic way.
Step 5) Fill in the information part of your
YouTube Channel. A new function that
YouTube has created is an intro video that
lets people know what to expect of your
channel. A nice way to do this is to have
someone create a punchy 30-second video .
There are some nice Fiverr gigs for that. Be
sure to use ALL of the social media and
keyword real estate available!
Step 6) Create your first video. This video has
the primary function of establishing the
channel and getting the company to the first
page of Google organic local search.
There are 3 possible goals for video
1) Ranking your business on Google search
for important keywords. This goal can be
accomplished with a very simple, easilycreated video.
2) Increasing your reputation as a trusted
expert in your field.
3) Increasing interaction with your business.
This goal requires videos that are
entertaining, engaging and
An easy way to create a simple video:
1) find some content on the site.
2) record an audio version of it
3) grab some images from the site, including
4) import the audio, the images and create a
short (1-2 minute) video, using Windows
MovieMaker or copy that you’ve already
written and tags based on your keywords
Step 8) Broadcast it. Post it in your facebook
fan page, on Google Plus, Linked In, Twitter.
Email it to your list to announce the opening
of a Channel. Use a Fiverr gig to submit it to
Traffic Geyser (search on Traffic Geyser) and
also to social bookmarking sites. Embed it in
a blog post on your site, then Ping that page.
Find someone who has an authority blog
account (such as Pure Leverage or ILN or
Empower Network) and offer to do a guest
blog post—be sure your video is embedded
in the post. Get it out there.