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7 Steps to Getting YOUR
local Business to the top
of Google local search
within DAYS (sometimes
hours) and keep it there
f...
2 Definitions:
1) Google Local Organic Search:
The part of the Google Search
Engine Which is Local and
which is not paid.
2) Keyword: A keyword
is a word, or a string
of words which reflect
how your potential
customer is looking
for YOU, your
p...
A list of what you need to gather:
•
•
•
•
•
•
•
•
•

1) Channel art and Google Plus header
2) Profile picture
3) Channel ...
How to optimize a business’

Channel:
Step 1) Set up a separate gmail account
for their marketing and YouTube
channel.
As part of Step 1, Create Channel Art that
incorporates their logo and contact
information. While you’re at it, create a
m...
Some Useful Links as you get started creating your YouTube
Channel:
Get Started on YouTube Training:
https://support.googl...
Step 2) Research your competition.
Check out their websites. Check out
their blogs and their social media
presence. Figure...
Step 3) Keyword research, using free
tools as well as paid. Check out
whether your competition is ranking
highly for their...
Step 4) Write copy for the channel as a
whole, and for the first video, incorporating
your keywords in an organic way.
Step 5) Fill in the information part of your
YouTube Channel. A new function that
YouTube has created is an intro video th...
Step 6) Create your first video. This video has
the primary function of establishing the
channel and getting the company t...
There are 3 possible goals for video
marketing:
1) Ranking your business on Google search
for important keywords. This goa...
An easy way to create a simple video:
1) find some content on the site.
2) record an audio version of it
3) grab some imag...
Step 8) Broadcast it. Post it in your facebook
fan page, on Google Plus, Linked In, Twitter.
Email it to your list to anno...
Power Point presentation from Youtube webinar 12 30 13--Using YouTube to Market for Local Businesses
Power Point presentation from Youtube webinar 12 30 13--Using YouTube to Market for Local Businesses
Power Point presentation from Youtube webinar 12 30 13--Using YouTube to Market for Local Businesses
Power Point presentation from Youtube webinar 12 30 13--Using YouTube to Market for Local Businesses
Power Point presentation from Youtube webinar 12 30 13--Using YouTube to Market for Local Businesses
Power Point presentation from Youtube webinar 12 30 13--Using YouTube to Market for Local Businesses
Power Point presentation from Youtube webinar 12 30 13--Using YouTube to Market for Local Businesses
Power Point presentation from Youtube webinar 12 30 13--Using YouTube to Market for Local Businesses
Power Point presentation from Youtube webinar 12 30 13--Using YouTube to Market for Local Businesses
Power Point presentation from Youtube webinar 12 30 13--Using YouTube to Market for Local Businesses
Power Point presentation from Youtube webinar 12 30 13--Using YouTube to Market for Local Businesses
Power Point presentation from Youtube webinar 12 30 13--Using YouTube to Market for Local Businesses
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Power Point presentation from Youtube webinar 12 30 13--Using YouTube to Market for Local Businesses

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Power Point presentation from Youtube webinar 12 30 13--Using YouTube to Market for Local Businesses

  1. 1. 7 Steps to Getting YOUR local Business to the top of Google local search within DAYS (sometimes hours) and keep it there for month after month!
  2. 2. 2 Definitions: 1) Google Local Organic Search: The part of the Google Search Engine Which is Local and which is not paid.
  3. 3. 2) Keyword: A keyword is a word, or a string of words which reflect how your potential customer is looking for YOU, your products and your services.
  4. 4. A list of what you need to gather: • • • • • • • • • 1) Channel art and Google Plus header 2) Profile picture 3) Channel name 4) Cellphone number—make sure someone is available to receive the text message. 5) List of keywords 6) Title of your first video 7) Channel description 8) Video description 9) Any urls you want to include
  5. 5. How to optimize a business’ Channel: Step 1) Set up a separate gmail account for their marketing and YouTube channel.
  6. 6. As part of Step 1, Create Channel Art that incorporates their logo and contact information. While you’re at it, create a matching header for the Google Plus page. Two examples of Channel Art that I’ve done:
  7. 7. Some Useful Links as you get started creating your YouTube Channel: Get Started on YouTube Training: https://support.google.com/youtube/answer/3309389 Peggy Duncan YouTube training videos: https://www.youtube.com/playlist?list=PLH_FZ9gQZcCQnH1Zv7ycu0-ixc5rO2gG Features: https://www.youtube.com/features Link to your channel “about” page—put in your own username. https://www.youtube.com/user/(your channel name)/about
  8. 8. Step 2) Research your competition. Check out their websites. Check out their blogs and their social media presence. Figure out what keywords they’re using.
  9. 9. Step 3) Keyword research, using free tools as well as paid. Check out whether your competition is ranking highly for their keywords. If not, they’ve just given you a competitive edge.
  10. 10. Step 4) Write copy for the channel as a whole, and for the first video, incorporating your keywords in an organic way.
  11. 11. Step 5) Fill in the information part of your YouTube Channel. A new function that YouTube has created is an intro video that lets people know what to expect of your channel. A nice way to do this is to have someone create a punchy 30-second video . There are some nice Fiverr gigs for that. Be sure to use ALL of the social media and keyword real estate available!
  12. 12. Step 6) Create your first video. This video has the primary function of establishing the channel and getting the company to the first page of Google organic local search.
  13. 13. There are 3 possible goals for video marketing: 1) Ranking your business on Google search for important keywords. This goal can be accomplished with a very simple, easilycreated video. 2) Increasing your reputation as a trusted expert in your field. 3) Increasing interaction with your business. This goal requires videos that are entertaining, engaging and
  14. 14. An easy way to create a simple video: 1) find some content on the site. 2) record an audio version of it 3) grab some images from the site, including the logo. 4) import the audio, the images and create a short (1-2 minute) video, using Windows MovieMaker or copy that you’ve already written and tags based on your keywords
  15. 15. Step 8) Broadcast it. Post it in your facebook fan page, on Google Plus, Linked In, Twitter. Email it to your list to announce the opening of a Channel. Use a Fiverr gig to submit it to Traffic Geyser (search on Traffic Geyser) and also to social bookmarking sites. Embed it in a blog post on your site, then Ping that page. Find someone who has an authority blog account (such as Pure Leverage or ILN or Empower Network) and offer to do a guest blog post—be sure your video is embedded in the post. Get it out there.

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