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3 Places to Connect with Consumers on Mobile

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Consumers are using mobile to search for and research businesses, read reviews about you and your competitors, consume content and make purchasing decisions. But can your customers even find you on mobile? Do you have a mobile website that can convert them into leads?

If your business doesn't attract and convert consumers from mobile search and in mobile apps, then you could be losing potential customers to your competitors.

This presentation highlights stats on the state of mobile usage today along with ways for you to stand out from the competition where consumers are spending their time - on mobile devices.

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3 Places to Connect with Consumers on Mobile

  1. 1. 3 PLACES TO CONNECT WITH CONSUMERS ON MOBILE
  2. 2. Consumers are using mobile to look for and research businesses, consume content, and make purchasing decisions. But are mobile consumers finding you? Is your website converting them into leads? Are you creating interest for your business in real time? See how you can reach mobile consumers in the right places, at the right time and with the right information.
  3. 3. CONSUMERS ARE SEARCHING ON MOBILE © 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
  4. 4. of Smartphone Owners Use a Search Engine At Least Once a Day Search Ads Show up First in Mobile Search Results (Yahoo!)
  5. 5. Is your advertising landing page mobile-friendly? Improves Quality Score Mobile-Friendly Website Non-Mobile Websites Mobile Landing Page Improves Search Ad Position
  6. 6. TIP: Transition to a mobile-friendly website if you don’t have one to improve your rank in mobile search. TIP: Check your website’s mobile-friendliness on https://www.google.com/webmasters/tools/mobile-friendly/ Google’s “Mobilegeddon” algorithm update means non-mobile websites are penalized in mobile search results.
  7. 7. of Smartphone Owners Search for Local Information Google Maps is One of the 10 Most Widely Used Apps (Google Data) (comScore)
  8. 8. TIP: Update your local listings to make sure you show up in mobile map searches. TIP: Search for your business on Google Maps and Apple Maps. Do you show up and is the info correct?
  9. 9. CONSUMERS ARE VISITING YOUR WEBSITE ON MOBILE © 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
  10. 10. of Mobile Consumers Want to Visit a Mobile- Friendly Website of Small Businesses Don’t Have a Website, and 95% of Those Sites are Not Mobile Optimized (Google Research) (Hibu)
  11. 11. TIP: Use a mobile-responsive design that helps you wow and convert mobile visitors. TIP: Visit your business website from a smartphone. Is it easy to read and use?
  12. 12. CONSUMERS ARE SPENDING TIME IN APPS © 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
  13. 13. of Mobile Time is Spent in Apps “Nearby” Searches Have Grown 5x Since 2011 (comScore) (Google Data)
  14. 14. TIP: Create an offer and deliver it to consumers through mobile apps. TIP: Use in-app advertising that gets consumers’ attention by targeting them when they are near your business.
  15. 15. GET LEADS WHILE YOU’RE ON THE GO BONUS © 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
  16. 16. of SMB Owners Use Smartphone Technology to Conduct Business Can you get insights and manage your marketing from your smartphone? (ATT & Small Business & Entrepreneurship Council)
  17. 17. TIP: Use apps to keep up with your marketing and web presence while on the go. ANALYTICS SOCIAL NETWORKS REVIEW SITES
  18. 18. ReachLocal delivers a mobile strategy designed specifically for local businesses that includes: • A professionally-designed, mobile-responsive ReachSiteTM • Mobile-optimized search engine marketing with ReachSEOTM and ReachSearchTM • Hyperlocal in app mobile advertising with ReachDisplay InAppTM • A mobile app that shows you what’s working with ReachEdgeTM lead conversion software Learn more about all our mobile-enabled solutions. reachlocal.com/solutions © 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.

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