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27150 Smart Stats: Online Marketing 150 Smart Stats about Online Marketing


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27150 Smart Stats: Online Marketing Trends Every Business Needs to Know 2012 13% 1% The Shift to Online 2013 14% Marketing -1% Local businesses are now spending more of 2014 their advertising budgets on online, interactive, 14% and digital advertising, with a predicted 1% growth from $21.2 billion in 2011 to $35 billion by 2015.68 This predicted growth is significantly higher than 2015 what is projected for traditional ad spending. 13% -1% Traditional Ad Online Ad Growth Growth Predicted percent change year over year in online vs. traditional ad spend68 Because consumers are searching locally, online advertising is an essential tool for even the smallest businesses to reach more local consumers. ADVERTISING