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Re signal - Culture Book


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This is our company culture handbook - in the spirit of transparency, we are making this public to explain all things Re:signal for new starters!

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Re signal - Culture Book

  1. 1. Re:signal Culture Book
  2. 2. Contents 1. Hello And Welcome 2. The Re:signal Way 3. Joining The Team 4. Daily Life at Re:signal 5. Work x Life 6. Learning Never Stops 7. Be Proud Of Your Work 8. Doing The Right Thing 9. Life Isn’t Perfect 10. Final words 2
  3. 3. 1. Welcome to Re:signal
  4. 4. Welcome to Re:signal. We are a specialist team of SEO and content marketers in London. Hi And Welcome If you’re reading this, we’re assuming you already work here - or you’re about to. Whether you’re on day zero or year six, this Culture Book is designed to be a one-stop-shop for you as a Re:signal team member to understand what we’re all about and how things work. Maybe you want to know: - What happens when I join? - What is the history/future of Re:signal? - Where’s good for lunch? - How do I get a bonus or pay rise? We’ve got it covered, so read on! 4
  5. 5. 2.The Re:signal Way
  6. 6. The Re:signal Story Our mission is simple, we aim to produce organic growth for our clients by combining the best in SEO, content marketing, digital PR. ● 2006-2012 - Kevin ran an SEO agency in Oxford, SEOptimise which he grew to £1.2m and split to form BlueGlass as a new company in London. ● 2012 - BlueGlass formed in Nov 2012, initially as part of a wider US group / exit plan - but in 2013 we were 100% independent again after that went spectacularly wrong! ● 2012-2018 - Won 11 UK / EU Search Awards (inc. best small SEO agency, travel / retail sector & search personality of the year), Dadi Awards, UK Agency and The Drum Network award wins. ● 2017 - Deloitte Fast 50 Growth Technology Company. ● 2018 - Listed in FT’s 5000 Europe high growth companies. ● 2018 - Rebranded from BlueGlass to Re:signal. 6
  7. 7. Re:signal Vision Our objective as an agency is to grow in what we feel is the right way for us. ● We continue to get better, not necessarily bigger, by keeping our focus on our core specialisms, being selective in whom we work with, and focusing on measurable business results for our clients. ● The focus is always on doing great work for happy clients and 90%+ of our new business comes from either our existing client base, or recommendations and referrals. 7
  8. 8. Since launching we have won a number of industry awards! 8
  9. 9. Our Core Values In 2015, we decided to clearly define our core values as a group exercise across the business. Our values are a vital part of what we do, and how we find new Re:signaler who are a good fit with our culture and existing team: 1. Be proud of your work 2. We win and lose together 3. Take responsibility for your actions 4. Learning never stops 5. Act with honesty 9
  10. 10. How We Do It How do we achieve this mission? We’re lean, nimble and specialised which means we can: 1. Work with a select group of clients 2. Form aligned relationships to really understand clients’ brands 3. Prioritise our work efficiently on what’s most important 4. Educate our clients by sharing and challenging ideas 5. Spend time experimenting to improve our creativity 6. Recruit talent with strong experience and a can-do attitude 7. Go the extra mile to get real, business results! 10
  11. 11. Meet The Team - And Our Pods! Re:signal structures its client services into three key categories: ● Strategy - understanding where you are, where to go and how to get there ● Creativity - creating content to stand out from the crowd ● Promotion - working hard to secure authority coverage, traffic and conversions Re:signal has an innovative team structure revolving around “pods” of specialists around these three areas, to ensure clients get the right balance of people and skills to secure results. 11
  12. 12. Meet the extension to your team! Dedicated pods - we assign clients an agile dedicated pod with key specialists to combine creativity with technical problem-solving and put everything behind making you a success. This includes: 1. Project manager - to organise the team and manage client communications. 2. SEO strategist - to ensure sites are optimised to improve organic performance. 3. Digital PR specialist - to secure coverage from authority publishers. Digital PR Specialist 12 Project Manager Content Talent Pool SEO Strategist
  13. 13. 3.Joining The Team
  14. 14. Who We’re Looking For An agency is only as good as its people. We recruit, cultivate and retain the best in the industry. We look to recruit the brightest people who fit our culture and share our values, who are proactive and dedicated, who we can trust and rely on. And it goes without saying that they must be passionate about their field, whether that’s SEO, content, digital PR or finance. 14
  15. 15. The Re:signal Interview Process On average, 1 in 50 applicants is offered a role at Re:signal. Our interview process is not “standard” but we find it leads us to candidates who exhibit the qualities necessary to drive amazing results for our clients. It’s a simple four-step process: ● Apply to Re:signal ● Phone interview ● Technical Test and in-person interview ● Re:signal Experience Day “Re:signal is not just a company you work for, it's a lifestyle! As a team, Re:signal has achieved an impressive synergy, offering people an opportunity to learn, grow and contribute while having the time of their lives.” Inna Tsukanova, Digital PR 15
  16. 16. Re:signal Experience Days If you’re successful in your interviews, we’ll invite you to an Experience Day. This is an opportunity to experience what it’s like to work at Re:singal for a day, and learn what it’s like to be part of the Re:singal team. Normally you arrive at 9am, join one of the pods for a scrum, do some example tasks, have lunch with a designated buddy, have a coffee with the MD and leave around 4.30pm. If the day goes well, you’ll be offered the role within a week. 16
  17. 17. Your First Days, Weeks and Months So you’ve flown through the interviews, and signed your contracts. What’s next? First day: On your first day you will join a pod, led by one of our talented team leaders. Join your team for a walkabout at lunch, get to know Roger (the office dog) and get set up ready for the off! First week: Your manager will run through your induction plan with you, and Kevin, our CEO, will invite you out for coffee somewhere on Leather Lane. First 3 months: This is your probationary period - in other words, your chance to shine, to embed with the team, and to develop your skills. 17
  18. 18. Re:signal Welcome Pack Every new Re:signaler is presented with: ● Modern Mac computer ● Re:signal hoodie ● Re:signal notepad and pen ● Amazon Alexa So that you’re ready to get stuck in! 18
  19. 19. 4. Daily Life At Re:signal
  20. 20. How We Work ● We’re a paper-free office, and use Asana, Google Docs and Basecamp to collaborate and share documents with clients. ● We try not to interrupt our colleagues with “quick questions” - instead, we pop them on Gchat ● We have a call answering service, and for calls filtered through, the nearest person answers the phone, politely and respectfully - even to cold callers! ● We don’t operate a clear desk policy, but everyone takes responsibility for their surroundings. ● All desks and chairs are adjustable so you can get really comfy. Access is via a door code, and we have a lift up to the third floor. The office offers a meeting room, reading/meeting corner with sofa and bookcase, a kitchen, and a table to eat at. And someone’s usually made or bought biscuits. 20
  21. 21. Lunchtimes With 50 or so street food stalls and restaurants nearby, we encourage everyone to get out and about at lunchtime.. Plus there are parks nearby including Spa Fields in case you want to Roger the Papillon for a walk! Our favourite lunch-time spots include: 1. Embutique - spanish tortillas are great! 2. Daddy Donkey - we run a burrito friday lunch and learns, you’ll get to try these soon... 3. Moaz - not that one, these offer yummy falafel wraps :) 21
  22. 22. Meet Roger Roger is the office dog, owned by Kevin and Chelsea. He’s a Papillon and provides stress-relief pet therapy and office security. His objectives for the year include not barking at the postman. 22
  23. 23. A Day In The Life Of a Re:signaler ● Every morning at 9.15am, each pod gets together for a scrum. ● Client calls are typically held after 1pm so we have focused time in the morning. ● We take an hour for lunch, usually between 12 noon and 2pm. ● We generally run client meetings in the afternoon to minimise disruption - so that key daily tasks can be completed in the mornings. 23
  24. 24. 5. Work x Life: Getting The Balance Right
  25. 25. Office Hours The standard Re:signal day is 7.5 hours plus an hour for lunch. Most people work 9am to 5.30pm, but you can shift this earlier if you prefer (not later as you need to be in and ready for the 9.15 scrum). Working late on a regular basis is not encouraged, and the office often closes by 6pm. However, we always ensure we’re on time for scrums and client calls. 25
  26. 26. Taking Holiday When you join Re:signal, you receive 22 days’ paid holiday (not including bank holidays, plus 3 days over the Christmas period), and we encourage you to take all of it. Being a part of the team every 1 year provides extra days of holiday. To book holiday, provide as much notice as possible and make sure your days are recorded in WhosOff. Before you go, hand over fully to the rest of your team and put on your Out Of Office. Sweet treats for the team are always appreciated! 26
  27. 27. Feeling Poorly? If you’re too ill to come in to the office, please call your team lead (by 9am that day, and each subsequent day you’re still not feeling well) so it can be communicated to the rest of your team, and any urgent tasks can be redistributed. 27
  28. 28. Christmas at Re:signal The Re:signal team holds its Christmas party a week or two before the big day - its location and theme tend to be a secret. We also do a Secret Santa. The office closes between Christmas and New Year, so that's where the three days Christmas holiday comes on! 28
  29. 29. Socials and Team Events The Re:signal team is naturally collaborative - and that means social too. We have a team social budget, where we run quarterly team events, including: 1. Summer sports day 2. Bowling 3. Walking photography tours 4. Christmas party 5. Meals as a team etc We take our team to the BrightonSEO conference, plus often attend conferences both in the UK, and often in the US (Pubcon). 29
  30. 30. 6. Learning Never Stops
  31. 31. Lunch-And-Learns We take learning and development seriously at Re:signal. Each Friday, we hold lunch-and-learns, where pods take it in turn to present, sharing recent client successes, learnings, company updates or we invite in external guests to run a knowledge share session (see right with SEMrush team). Free lunch every Friday at Lunch & Learn - our favourite choice of food is to make this a Burrito Friday, with Daddy Donkey opposite our office offering the best burritos in London, hands down! 31
  32. 32. “The more that you read, the more things you will know. The more that you learn, the more places you'll go.” Dr. Seuss There’s a reading corner in the office with a raft of bestsellers on SEO, content, digital, business and leadership skills and trends. We have a free book allowance, where we’ll buy you any books of your choice. 32
  33. 33. Training And Networking - Annual Budget Per Person If you find a course that will benefit you and help you provide even better services to our clients, we’ll happily put you on it. We have assigned a budget for everyone in our team each year to ensure that you can always keep sharpening your skills: ● 3 to 12 months - £500 ● 1 year - £1,000 We also periodically invite external subject matter experts to provide training on specialist subjects, encourage attendance at relevant conferences and events, in the UK and abroad. 33
  34. 34. 7. Be Proud Of Your Work
  35. 35. Setting Your Rocks We have a wall of “Rocks” (technically a wall with paper taped to it) in the Re:signal office; don’t hesitate to walk on over and read them. In short, these are the company goals for the year and current quarter. Each person also has their own personal Rocks linked to the quarterly ones. Everyone writes up 3 to 5 Rocks which coordinate with the annual quarterly calendar. These should be signed off by your direct line manager and then stuck to the wall with your name. 35
  36. 36. Salary Reviews, Pay Rises And Bonuses We review salaries across the team every quarter – this doesn’t guarantee a pay rise, but it ensures we’re paying a competitive rate. Pay rises are awarded on both performance and adherence to the company values. They’re always discretionary. We also offer a profit share scheme, distributed on a quarterly basis as a thank you for the team’s hard work. 36
  37. 37. More Re:signal Benefits ● Private medical insurance coverage (including subsidised gym membership) after probation period ● Training budget and conference attendance on a regular basis ● 5 days of paid sick leave when you are with Re:signal for one year or more (rolling year) ● 3 months fully paid maternity leave after two or more years with Re:signal ● 22 days holiday, plus 3 days off between Christmas and New Year At Re:signal, you receive private medical insurance from Vitality health (after your probation period). This offers a number of rewards, including a subsidised gym membership. Our other benefits include: ● Modern Mac computer ● Working from home on Wednesdays (after probation) ● Free friday lunch and learns ● Quarterly team events ● Tea and coffee and the occasional treat ● Stress relief pet therapy (we have an office dog:) ● Free books allowance ● 2 weeks fully paid paternity leave after two or more years with Re:signal Plus there’s the occasional Re:signal swag, cakes and other treats. 37
  38. 38. Surround Yourself With Talent Always be learning - we believe the best way to improve your knowledge is to surround yourself with smart people, who have a positive attitude towards continuously improving themselves. We win and lose together! Re:signal is proud of its roster of awards, and we have won at least one every year since we launched. Members of the Re:signal team take turns to don evening wear and attend industry award events. 38
  39. 39. 8.Acting With Honesty and Respect
  40. 40. Communicating Clearly It’s crucial that everyone at Re:signal communicates clearly, politely and always in line with the company values – whether it’s on a client call or at a team event. At Re:signal, we support one another, share learning, offer help or ideas when needed and give our honest opinion in a constructive way. We prefer to use collaborative tools such as Asana rather than create lengthy email trails. We communicate in good time – before something becomes a problem, before a deadline is due. We are positive in our communications. 40
  41. 41. Equality And Respect Everyone at Re:signal is equally valued. Everyone behaves with decency and respect. We use the right language; for example, the team is made up of women and men, not girls and boys. Want to know more? Check out our Policy Book. 41
  42. 42. Being Re:sponsible Re:signal runs a paper-free office – printing is only for documents that can’t be e-signed. There are also periodic opportunities to volunteer within the digital industry – for example, judging awards. We also offer pro-bono work to charities - this is something we have done recently, by providing an SEO audit and consultancy to the Make-A-Wish Foundation and London Pride. 42
  43. 43. 9. Life Isn’t Perfect
  44. 44. What To Do When Things Go Wrong Making mistakes It’s OK to make mistakes - it’s how we learn. The key thing is to make sure we learn from these experiences, to seek help early, and to be honest about what’s happened. Asking for help If you’re finding your workload unmanageable, or are struggling to meet deadlines, talk to your pod leader or line manager as soon as you can. 44
  45. 45. Dealing With Conflict At Re:signal, we aim to foster a supportive, friendly and relaxed environment. But sometimes, even with the best will in the world, there may be occasional conflict or tension. If you feel this is happening, the first thing to do is to talk to your line manager, or our HR adviser, who will offer independent advice. If you want to understand what the policies are, please consult the Policy Book on Asana. 45
  46. 46. Leaving Re:signal We don’t want anyone to leave; we hired you because we value you. But if you do feel it’s time to move on, talk to the managers as early as possible, as we might be able to find a way to accommodate your needs. If you still want or need to leave, have an honest and open conversation with us and we’ll do everything to support you. Leaving with strong ties will be great for us both. And please stay in touch! 46
  47. 47. 10. Last Words
  48. 48. Last Words “At Re:signal learning never stops. It's an excellent environment for self -development where you can be creative and encouraged to think outside the box.” Inna Tsukanova, Media Relations Manager “Re:signal is a fantastic place to learn fast and have control over your own projects. The pod system gives you a great level of responsibility within a close-knit team.” Leigh Briars, SEO Executive “Re:signal is a great working environment. We work together very well as a team enabling us to bounce ideas off each other, encouraging personal development and continued learning.” Rachel Dexter, Digital Project Manager 48