1. Hello And Welcome
2. The Re:signal Way
3. Joining The Team
4. Daily Life at Re:signal
5. Work x Life
6. Learning Never Stops
7. Be Proud Of Your Work
8. Doing The Right Thing
9. Life Isn’t Perfect
10. Final words
Welcome to Re:signal. We are a specialist team of SEO and content marketers in London.
Hi And Welcome
If you’re reading this, we’re assuming you already
work here - or you’re about to. Whether you’re on
day zero or year six, this Culture Book is designed
to be a one-stop-shop for you as a Re:signal team
member to understand what we’re all about and
how things work.
Maybe you want to know:
- What happens when I join?
- What is the history/future of Re:signal?
- Where’s good for lunch?
- How do I get a bonus or pay rise?
We’ve got it covered, so read on!
The Re:signal Story
Our mission is simple, we aim to produce organic growth for our clients by combining the best in SEO,
content marketing, digital PR.
● 2006-2012 - Kevin ran an SEO agency in Oxford, SEOptimise which he grew to £1.2m and split to
form BlueGlass as a new company in London.
● 2012 - BlueGlass formed in Nov 2012, initially as part of a wider US group / exit plan - but in 2013 we
were 100% independent again after that went spectacularly wrong!
● 2012-2018 - Won 11 UK / EU Search Awards (inc. best small SEO agency, travel / retail sector &
search personality of the year), Dadi Awards, UK Agency and The Drum Network award wins.
● 2017 - Deloitte Fast 50 Growth Technology Company.
● 2018 - Listed in FT’s 5000 Europe high growth companies.
● 2018 - Rebranded from BlueGlass to Re:signal.
Our objective as an agency is to grow in
what we feel is the right way for us.
● We continue to get better, not
necessarily bigger, by keeping our
focus on our core specialisms, being
selective in whom we work with, and
focusing on measurable business
results for our clients.
● The focus is always on doing great
work for happy clients and 90%+ of our
new business comes from either our
existing client base, or
recommendations and referrals.
Since launching we have won a number of industry awards!
Our Core Values
In 2015, we decided to clearly deﬁne our core values as a group
exercise across the business.
Our values are a vital part of what we do, and how we ﬁnd new
Re:signaler who are a good ﬁt with our culture and existing team:
1. Be proud of your work
2. We win and lose together
3. Take responsibility for your actions
4. Learning never stops
5. Act with honesty
How We Do It
How do we achieve this mission?
We’re lean, nimble and specialised which means we can:
1. Work with a select group of clients
2. Form aligned relationships to really understand clients’
3. Prioritise our work eﬃciently on what’s most important
4. Educate our clients by sharing and challenging ideas
5. Spend time experimenting to improve our creativity
6. Recruit talent with strong experience and a can-do attitude
7. Go the extra mile to get real, business results!
Meet The Team - And Our Pods!
Re:signal structures its client services into three key
● Strategy - understanding where you are, where
to go and how to get there
● Creativity - creating content to stand out from
● Promotion - working hard to secure authority
coverage, traﬃc and conversions
Re:signal has an innovative team structure revolving
around “pods” of specialists around these three areas,
to ensure clients get the right balance of people and
skills to secure results.
Meet the extension
to your team!
Dedicated pods - we assign clients an agile
dedicated pod with key specialists to combine
creativity with technical problem-solving and put
everything behind making you a success.
1. Project manager - to organise the team and
manage client communications.
2. SEO strategist - to ensure sites are optimised
to improve organic performance.
3. Digital PR specialist - to secure coverage
from authority publishers.
Digital PR Specialist
Content Talent Pool
Who We’re Looking For
An agency is only as good as its people. We recruit,
cultivate and retain the best in the industry.
We look to recruit the brightest people who ﬁt our culture
and share our values, who are proactive and dedicated,
who we can trust and rely on.
And it goes without saying that they must be passionate
about their ﬁeld, whether that’s SEO, content, digital PR or
The Re:signal Interview Process
On average, 1 in 50 applicants is oﬀered a role at Re:signal.
Our interview process is not “standard” but we ﬁnd it leads us to candidates who exhibit the
qualities necessary to drive amazing results for our clients.
It’s a simple four-step process:
● Apply to Re:signal
● Phone interview
● Technical Test and in-person
● Re:signal Experience Day
“Re:signal is not just a company you work for, it's a lifestyle! As a
team, Re:signal has achieved an impressive synergy, oﬀering
people an opportunity to learn, grow and contribute while
having the time of their lives.”
Inna Tsukanova, Digital PR
Re:signal Experience Days
If you’re successful in your interviews,
we’ll invite you to an Experience Day.
This is an opportunity to experience
what it’s like to work at Re:singal for a
day, and learn what it’s like to be part
of the Re:singal team.
Normally you arrive at 9am, join one
of the pods for a scrum, do some
example tasks, have lunch with a
designated buddy, have a coﬀee with
the MD and leave around 4.30pm. If
the day goes well, you’ll be oﬀered
the role within a week.
Your First Days, Weeks and Months
So you’ve ﬂown through the interviews, and signed your contracts.
First day: On your ﬁrst day you will join a pod, led by one of our
talented team leaders. Join your team for a walkabout at lunch, get to
know Roger (the oﬃce dog) and get set up ready for the oﬀ!
First week: Your manager will run through your induction plan with
you, and Kevin, our CEO, will invite you out for coﬀee somewhere on
First 3 months: This is your probationary period - in other words, your
chance to shine, to embed with the team, and to develop your skills.
Re:signal Welcome Pack
Every new Re:signaler is presented with:
● Modern Mac computer
● Re:signal hoodie
● Re:signal notepad and pen
● Amazon Alexa
So that you’re ready to get stuck in!
How We Work
● We’re a paper-free oﬃce, and use Asana, Google Docs and Basecamp to
collaborate and share documents with clients.
● We try not to interrupt our colleagues with “quick questions” - instead, we
pop them on Gchat
● We have a call answering service, and for calls ﬁltered through, the nearest
person answers the phone, politely and respectfully - even to cold callers!
● We don’t operate a clear desk policy, but everyone takes responsibility for
● All desks and chairs are adjustable so you can get really comfy.
Access is via a door code, and we have a lift up to the third ﬂoor.
The oﬃce oﬀers a meeting room, reading/meeting corner with sofa and
bookcase, a kitchen, and a table to eat at. And someone’s usually made or
With 50 or so street food stalls and restaurants
nearby, we encourage everyone to get out and about
Plus there are parks nearby including Spa Fields in
case you want to Roger the Papillon for a walk!
Our favourite lunch-time spots include:
1. Embutique - spanish tortillas are great!
2. Daddy Donkey - we run a burrito friday lunch
and learns, you’ll get to try these soon...
3. Moaz - not that one, these oﬀer yummy falafel
Roger is the oﬃce dog, owned by
Kevin and Chelsea. He’s a Papillon
and provides stress-relief pet
therapy and oﬃce security.
His objectives for the year include
not barking at the postman.
A Day In The Life Of a Re:signaler
● Every morning at 9.15am, each pod gets together for a scrum.
● Client calls are typically held after 1pm so we have focused time in the
● We take an hour for lunch, usually between 12 noon and 2pm.
● We generally run client meetings in the afternoon to minimise disruption -
so that key daily tasks can be completed in the mornings.
The standard Re:signal day is 7.5 hours plus
an hour for lunch.
Most people work 9am to 5.30pm, but you
can shift this earlier if you prefer (not later as
you need to be in and ready for the 9.15
Working late on a regular basis is not
encouraged, and the oﬃce often closes by
However, we always ensure we’re on time
for scrums and client calls.
When you join Re:signal, you receive 22
days’ paid holiday (not including bank
holidays, plus 3 days over the Christmas
period), and we encourage you to take all
of it. Being a part of the team every 1 year
provides extra days of holiday.
To book holiday, provide as much notice
as possible and make sure your days are
recorded in WhosOﬀ.
Before you go, hand over fully to the rest
of your team and put on your Out Of Oﬃce.
Sweet treats for the team are always
If you’re too ill to come in to the oﬃce, please
call your team lead (by 9am that day, and each
subsequent day you’re still not feeling well) so
it can be communicated to the rest of your
team, and any urgent tasks can be
Christmas at Re:signal
The Re:signal team holds its Christmas party a week or two
before the big day - its location and theme tend to be a
secret. We also do a Secret Santa.
The oﬃce closes between Christmas
and New Year, so that's where the three
days Christmas holiday comes on!
Socials and Team Events
The Re:signal team is naturally collaborative -
and that means social too.
We have a team social budget, where we run
quarterly team events, including:
1. Summer sports day
3. Walking photography tours
4. Christmas party
5. Meals as a team etc
We take our team to the BrightonSEO
conference, plus often attend conferences both
in the UK, and often in the US (Pubcon).
We take learning and development
seriously at Re:signal.
Each Friday, we hold lunch-and-learns,
where pods take it in turn to present,
sharing recent client successes, learnings,
company updates or we invite in external
guests to run a knowledge share session
(see right with SEMrush team).
Free lunch every Friday at Lunch & Learn -
our favourite choice of food is to make this
a Burrito Friday, with Daddy Donkey
opposite our oﬃce oﬀering the best
burritos in London, hands down!
“The more that you read, the more things you will know. The more that
you learn, the more places you'll go.” Dr. Seuss
There’s a reading corner in the
oﬃce with a raft of bestsellers on
SEO, content, digital, business and
leadership skills and trends.
We have a free book allowance,
where we’ll buy you any books of
Training And Networking - Annual Budget Per Person
If you ﬁnd a course that will beneﬁt you
and help you provide even better services
to our clients, we’ll happily put you on it.
We have assigned a budget for everyone
in our team each year to ensure that you
can always keep sharpening your skills:
● 3 to 12 months - £500
● 1 year - £1,000
We also periodically invite external subject
matter experts to provide training on
specialist subjects, encourage attendance
at relevant conferences and events, in the
UK and abroad.
Setting Your Rocks
We have a wall of “Rocks” (technically a wall with
paper taped to it) in the Re:signal oﬃce; don’t
hesitate to walk on over and read them.
In short, these are the company goals for the year
and current quarter. Each person also has their own
personal Rocks linked to the quarterly ones.
Everyone writes up 3 to 5 Rocks which coordinate
with the annual quarterly calendar. These should
be signed oﬀ by your direct line manager and then
stuck to the wall with your name.
Salary Reviews, Pay Rises And Bonuses
We review salaries across the team every quarter – this
doesn’t guarantee a pay rise, but it ensures we’re paying a
Pay rises are awarded on both performance and adherence
to the company values. They’re always discretionary.
We also oﬀer a proﬁt share scheme, distributed on a
quarterly basis as a thank you for the team’s hard work.
More Re:signal Beneﬁts
● Private medical insurance coverage (including
subsidised gym membership) after probation period
● Training budget and conference attendance on a
● 5 days of paid sick leave when you are with Re:signal
for one year or more (rolling year)
● 3 months fully paid maternity leave after two or more
years with Re:signal
● 22 days holiday, plus 3 days oﬀ between Christmas
and New Year
At Re:signal, you receive private medical insurance from Vitality health (after your probation period). This
oﬀers a number of rewards, including a subsidised gym membership. Our other beneﬁts include:
● Modern Mac computer
● Working from home on Wednesdays (after
● Free friday lunch and learns
● Quarterly team events
● Tea and coﬀee and the occasional treat
● Stress relief pet therapy (we have an oﬃce dog:)
● Free books allowance
● 2 weeks fully paid paternity leave after two or more
years with Re:signal
Plus there’s the occasional Re:signal swag, cakes and
Surround Yourself With Talent
Always be learning - we believe the best way to
improve your knowledge is to surround yourself with
smart people, who have a positive attitude towards
continuously improving themselves.
We win and lose together! Re:signal is proud of its
roster of awards, and we have won at least one every
year since we launched.
Members of the Re:signal team take turns to don
evening wear and attend industry award events.
It’s crucial that everyone at Re:signal communicates
clearly, politely and always in line with the company
values – whether it’s on a client call or at a team
At Re:signal, we support one another, share learning,
oﬀer help or ideas when needed and give our honest
opinion in a constructive way.
We prefer to use collaborative tools such as Asana
rather than create lengthy email trails.
We communicate in good time – before something
becomes a problem, before a deadline is due.
We are positive in our communications.
Equality And Respect
Everyone at Re:signal is equally valued.
Everyone behaves with decency and respect.
We use the right language; for example, the team
is made up of women and men, not girls and boys.
Want to know more? Check out our Policy Book.
Re:signal runs a paper-free oﬃce – printing is only for documents that can’t be e-signed.
There are also periodic opportunities to volunteer within the digital industry – for example, judging
We also oﬀer pro-bono work to charities - this is something we have done recently, by providing an SEO
audit and consultancy to the Make-A-Wish Foundation and London Pride.
What To Do When Things Go Wrong
It’s OK to make mistakes - it’s how we learn.
The key thing is to make sure we learn from
these experiences, to seek help early, and to
be honest about what’s happened.
Asking for help
If you’re ﬁnding your workload
unmanageable, or are struggling to meet
deadlines, talk to your pod leader or line
manager as soon as you can.
Dealing With Conﬂict
At Re:signal, we aim to foster a supportive, friendly
and relaxed environment. But sometimes, even with
the best will in the world, there may be occasional
conﬂict or tension.
If you feel this is happening, the ﬁrst thing to do is to
talk to your line manager, or our HR adviser, who will
oﬀer independent advice.
If you want to understand what the policies are, please
consult the Policy Book on Asana.
We don’t want anyone to leave; we hired you
because we value you. But if you do feel it’s time
to move on, talk to the managers as early as
possible, as we might be able to ﬁnd a way to
accommodate your needs.
If you still want or need to leave, have an honest
and open conversation with us and we’ll do
everything to support you. Leaving with strong
ties will be great for us both.
And please stay in touch!
“At Re:signal learning never stops. It's an
excellent environment for self -development
where you can be creative and encouraged to
think outside the box.”
Inna Tsukanova, Media Relations Manager
“Re:signal is a fantastic place to learn fast
and have control over your own projects.
The pod system gives you a great level of
responsibility within a close-knit team.”
Leigh Briars, SEO Executive
“Re:signal is a great working environment.
We work together very well as a team
enabling us to bounce ideas oﬀ each other,
encouraging personal development and
Rachel Dexter, Digital Project Manager