ReTV at the EUscreen Network Meeting 2020

ReTV project
ReTV projectReTV project
How can A/V archives
better promote their
media assets on digital
channels?
Lyndon Nixon, MODUL Technology
EUscreen Network Meeting (online)
2
Video is everywhere! → How to get your audiences’ attention?
Business value of digital video marketing
⚫ Media archives do have a lot of INTERESTING,RELEVANTandTIMELYcontent
⚫ However, online users are used to seeing audiovisual content across all their digital channels
⚫ Archives would like to see their assets achieve greater REACHand ENGAGEMENTonline
⚫ How to achieve this?
Digital marketing of video contentrequires the optimal selectionof topic and publicationtime
3
Use of video assets in digital marketing
Which of my media assets
should I promote on social
media in the coming weeks?
Your media archive
ReTV develops aTrans-Vector Platform
(TVP) to analyse content across all channels
and “publish to all media vectors with the
effort of one”
Prediction: what is the best topic to choose for a future date?
Our events and anniversariesAPIhighlights
important events and anniversariesona specific
date.
OurTopicsCompass tool can identifytime
referencesinWebpages and socialmediaposts
and aggregate those documents that refer to a
specificdate, displayingthe top keywords
extracted from the document cluster.
Prediction: what is the best topic to choose for a future date?
EUscreen topics, 5 November 2020 (events and anniversaries)and 6 November 2020 (temporal references)
Prediction: what is the best date to choose for a certain topic?
Topic 'filmfestival', 6 Nov – 31 Dec 2020.
Best date to publishis 13 Nov 2020.
Prediction: what is the optimal publication date for
content according to its topic?
filmfestival keyword MAE RMSE
LSTM Encoder-Decoder (7,1) 14.7 19.7
LSTM seq2seq with Luong attention (200,30) 8.7 8.7
Our forecastpeaks for November 2020 (in the
upper quartile range)are
- 5-6 November
- 13 November
We plan to combineboth predictionapproaches
to enable a more accurate hybrid approach.
The ReTV StakeholderForum is your
opportunity to engagewith us, be first
to get updates and have the opportunity
to test our tools and applications!
Get news, see demos and read about our
tools and case studies at
https://www.retv-project.eu
Sign up for the ReTV Newsletter and get
an update every few months from us!
Try out the dashboard at us2020.weblyzard.com
@ReTV_EU Facebook:ReTVeuwww.ReTV-Project.eu Instagram:retv_project
Dr. Lyndon Nixon
ReTV Project Coordinator
info@retv-project.eu
@ReTV_EU @ReTVeu
ReTV Project retv_project
1 of 10

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ReTV at the EUscreen Network Meeting 2020

  • 1. How can A/V archives better promote their media assets on digital channels? Lyndon Nixon, MODUL Technology EUscreen Network Meeting (online)
  • 2. 2 Video is everywhere! → How to get your audiences’ attention? Business value of digital video marketing ⚫ Media archives do have a lot of INTERESTING,RELEVANTandTIMELYcontent ⚫ However, online users are used to seeing audiovisual content across all their digital channels ⚫ Archives would like to see their assets achieve greater REACHand ENGAGEMENTonline ⚫ How to achieve this? Digital marketing of video contentrequires the optimal selectionof topic and publicationtime
  • 3. 3 Use of video assets in digital marketing Which of my media assets should I promote on social media in the coming weeks? Your media archive
  • 4. ReTV develops aTrans-Vector Platform (TVP) to analyse content across all channels and “publish to all media vectors with the effort of one”
  • 5. Prediction: what is the best topic to choose for a future date? Our events and anniversariesAPIhighlights important events and anniversariesona specific date. OurTopicsCompass tool can identifytime referencesinWebpages and socialmediaposts and aggregate those documents that refer to a specificdate, displayingthe top keywords extracted from the document cluster.
  • 6. Prediction: what is the best topic to choose for a future date? EUscreen topics, 5 November 2020 (events and anniversaries)and 6 November 2020 (temporal references)
  • 7. Prediction: what is the best date to choose for a certain topic? Topic 'filmfestival', 6 Nov – 31 Dec 2020. Best date to publishis 13 Nov 2020.
  • 8. Prediction: what is the optimal publication date for content according to its topic? filmfestival keyword MAE RMSE LSTM Encoder-Decoder (7,1) 14.7 19.7 LSTM seq2seq with Luong attention (200,30) 8.7 8.7 Our forecastpeaks for November 2020 (in the upper quartile range)are - 5-6 November - 13 November We plan to combineboth predictionapproaches to enable a more accurate hybrid approach.
  • 9. The ReTV StakeholderForum is your opportunity to engagewith us, be first to get updates and have the opportunity to test our tools and applications! Get news, see demos and read about our tools and case studies at https://www.retv-project.eu Sign up for the ReTV Newsletter and get an update every few months from us! Try out the dashboard at us2020.weblyzard.com
  • 10. @ReTV_EU Facebook:ReTVeuwww.ReTV-Project.eu Instagram:retv_project Dr. Lyndon Nixon ReTV Project Coordinator info@retv-project.eu @ReTV_EU @ReTVeu ReTV Project retv_project