1. How can A/V archives
better promote their
media assets on digital
Lyndon Nixon, MODUL Technology
EUscreen Network Meeting (online)
Video is everywhere! → How to get your audiences’ attention?
Business value of digital video marketing
⚫ Media archives do have a lot of INTERESTING,RELEVANTandTIMELYcontent
⚫ However, online users are used to seeing audiovisual content across all their digital channels
⚫ Archives would like to see their assets achieve greater REACHand ENGAGEMENTonline
⚫ How to achieve this?
Digital marketing of video contentrequires the optimal selectionof topic and publicationtime
Use of video assets in digital marketing
Which of my media assets
should I promote on social
media in the coming weeks?
Your media archive
4. ReTV develops aTrans-Vector Platform
(TVP) to analyse content across all channels
and “publish to all media vectors with the
effort of one”
5. Prediction: what is the best topic to choose for a future date?
Our events and anniversariesAPIhighlights
important events and anniversariesona specific
OurTopicsCompass tool can identifytime
referencesinWebpages and socialmediaposts
and aggregate those documents that refer to a
specificdate, displayingthe top keywords
extracted from the document cluster.
6. Prediction: what is the best topic to choose for a future date?
EUscreen topics, 5 November 2020 (events and anniversaries)and 6 November 2020 (temporal references)
7. Prediction: what is the best date to choose for a certain topic?
Topic 'filmfestival', 6 Nov – 31 Dec 2020.
Best date to publishis 13 Nov 2020.
8. Prediction: what is the optimal publication date for
content according to its topic?
filmfestival keyword MAE RMSE
LSTM Encoder-Decoder (7,1) 14.7 19.7
LSTM seq2seq with Luong attention (200,30) 8.7 8.7
Our forecastpeaks for November 2020 (in the
upper quartile range)are
- 5-6 November
- 13 November
We plan to combineboth predictionapproaches
to enable a more accurate hybrid approach.
9. The ReTV StakeholderForum is your
opportunity to engagewith us, be first
to get updates and have the opportunity
to test our tools and applications!
Get news, see demos and read about our
tools and case studies at
Sign up for the ReTV Newsletter and get
an update every few months from us!
Try out the dashboard at us2020.weblyzard.com