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ICME 2020 Tutorial Part II: Video summary (re-)use and recommendation

Video Summarization and Re-use Technologies and Tools

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ICME 2020 Tutorial Part II: Video summary (re-)use and recommendation

  1. 1. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project Lyndon Nixon MODUL Techology Vienna, Austria Tutorial at IEEE ICME 2020 Section II.1: Optimal usage of summarization in media collections for digital marketing Video Summarization and Re-use Technologies and Tools Part II: Video summary (re-)use and recommendation
  2. 2. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project Tutorial’s structure and time schedule 2 Part II: Video Summaries Re-use and Recommendation ⚫ Section II.1: Optimal usage of summarization in media collections for digital marketing (20' ) ⚫ Q&A (5’) ⚫ Section II.2: Finding the best topic for selecting a media asset for summarization (20’) ⚫ Q&A (5’) ⚫ Section II.3: Recommending and scheduling media summaries for publication (20’) ⚫ Q&A (5’) ⚫ Closing words
  3. 3. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project 3 Video is everywhere!  How to get your audiences’ attention? Business value of video summaries ⚫ Consumers watch a full length video asset after being exposed to a summary (advertisement or trailer) ⚫ Attention spans towards video on digital channels are dropping ⚫ Many channels have focused their content distribution on short-form video (stories) Digital marketing of video content requires optimal summarization
  4. 4. Viewing of linear broadcast TV is decreasing while time spent with digital content on Catchup TV, on-demand OTT or social media rises. Broadcaster audiences are fragmented across digital channels and digital channels are full of competing content offers for their limited attention. The TV industry is still catching up with their online competition in the use of Web technology: user tracking, personalisation and targeting.
  5. 5. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project 5 Video summaries within a media analytics workflow
  6. 6. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project 6 Video summaries within a media analytics workflow Finding the best topic for a video summary publication
  7. 7. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project 7 Video summaries within a media analytics workflow Finding the best time and channel to publish on
  8. 8. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project 8 Video summaries within a media analytics architecture
  9. 9. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project 9 End tools for use with video summarization
  10. 10. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project 10 Use of video summarization in digital marketing Which of my media assets should I promote on social media in the coming week?
  11. 11. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project 11 Use of video summarization in digital marketing
  12. 12. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project 12 Use of video summarization in digital marketing Vector Optimal Length (s) Maximum Length (s) Summary Length (s) Ratio pre-set pre-set Twitter 30 60 - 90 140 30 60 - 90 2:1 'Recommended Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)'* Facebook (feed) 120 60 - 90 14400 120 60 - 90 16:9 1:1 Facebook (stories) 20 120 (ads?) 20 9:16 Instagram (feed) 3060 (120 for ads?) 30 1.91:1, 4:5 1:1 Instagram (stories) 15 120 (ads?) 15 9:16 TikTok 15 60 15 9:16
  13. 13. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project 13 Use of video summarization in digital marketing Select content for promotion Select channel for publication Configure video summarization Identify topics of interest to the future audience
  14. 14. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project 14 Use of video summarization in digital marketing Select content for promotion Select channel for publication Configure video summarization Identify topics of interest to the future audience
  15. 15. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project 15 Use of video summarization in digital marketing Select content for promotion Select channel for publication Configure video summarization Identify topics of interest to the future audience
  16. 16. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project 16 Use of video summarization in digital marketing Select content for promotion Select channel for publication Configure video summarization Identify topics of interest to the future audience
  17. 17. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project 17 Use of video summarization in digital marketing Schedule time of publication Target the right audience Configure video summarization Publish & track success
  18. 18. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project 18 Use of video summarization in digital marketing Publish & track success
  19. 19. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project Lyndon Nixon MODUL Techology Vienna, Austria Tutorial at IEEE ICME 2020 Short break; coming up: Section II.2: Finding the best topic for selecting a media asset for summarization Video Summarization and Re-use Technologies and Tools Part II: Video summary (re-)use and recommendation
  20. 20. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project Lyndon Nixon MODUL Techology Vienna, Austria Tutorial at IEEE ICME 2020 Section II.2: Finding the best topic for selecting a media asset for summarization Video Summarization and Re-use Technologies and Tools Part II: Video summary (re-)use and recommendation
  21. 21. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project The Topics Compass 21 Identify topics of interest to the future audience
  22. 22. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project The Topics Compass 22
  23. 23. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project The Topics Compass 23 International news articles Online pages about TV content on broadcasters Websites Social media accounts about TV content TV Program information from EPG data Related content (mentioning a TV program) from social media
  24. 24. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project Success metrics: frequency (impact), sentiment (disagreement) and WYSDOM
  25. 25. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project Prediction: what is the best topic to choose on a future date? Our events and anniversaries API highlights important events and anniversaries on a specific date. The Topics Compass can identify time references in documents and aggregate those documents that refer to a specific date
  26. 26. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project Prediction: what is the best topic to choose on a future date? Left: RBB, DACH media, Oct 31-Nov 1 2020 Right: NISV, all media, Jun 20-30 2020. Bookmarks ‘cultural heritage’ and ‘events’.
  27. 27. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project Prediction: what is the best date to choose for a certain topic? Left: RBB, all media, Jun 10-Dec 31 2020. Bookmark “Airports”. Right: NISV, all media, Jun 10-Dec 31 2020. Bookmark “Events”.
  28. 28. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project Topics Compass: demo
  29. 29. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project Lyndon Nixon MODUL Techology Vienna, Austria Tutorial at IEEE ICME 2020 Short break; coming up: Section II.3: Recommending and scheduling media summaries for publication Video Summarization and Re-use Technologies and Tools Part II: Video summary (re-)use and recommendation
  30. 30. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project Lyndon Nixon MODUL Techology Vienna, Austria Tutorial at IEEE ICME 2020 Section II.3: Recommending and scheduling media summaries for publication Video Summarization and Re-use Technologies and Tools Part II: Video summary (re-)use and recommendation
  31. 31. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project The Content Wizard 31 A Web based tool to: ⚫ Find a video in your collection matching a chosen topic ⚫ Summarize it according to the intended channel of publication ⚫ Schedule its publication to the target audience Select content for promotion Select channel for publication Configure video summarization
  32. 32. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project The Content Wizard 32
  33. 33. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project The Content Wizard 33
  34. 34. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project Integration of the video summarization 34
  35. 35. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project The Content Wizard 35
  36. 36. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project Including text summarization 36
  37. 37. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project Advanced video recommendation 37 Content sWitch - Replacing „general audience“ trailers in media streams with recommended trailers according to the audience segmentation 4U2 - Publishing content summaries on trending topics via messaging/chatbots scheduled at an optimal time
  38. 38. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project The Content Wizard: demo 38
  39. 39. retv-project.eu @ReTV_EU @ReTVproject retv-project retv_project Lyndon Nixon ReTV project co-ordinator CTO, MODUL Technology info@retv-project.eu This work has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement H2020-780656 ReTV Closing Words Stay up to date with the ReTV newsletter or get first access to new tools by signing up as a ReTV stakeholder! Follow our social networks (below) & stay in touch! nixon@modultech.eu

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