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From TV to ReTV. How television will Re-invent itself @HCOMP2018

The ReTV project as presented by Prof. Lora Aroyo (VU, Amsterdam) @HCOMP2018 conference, first Research Project Networking Workshop.

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retv-project.eu @ReTV_EU @ReTVeu retv-project retv_project
From TV to ReTV
How television will Re-invent itself
http://retv-project.eu/
Viewing of linear broadcast TV is
decreasing while time spent with digital
content on Catchup TV, on-demand OTT
or social media rises.
Broadcaster audiences are fragmented
across digital channels and digital channels
are full of competing content offers for
their limited attention.
The TV industry is still catching up with
their online competition in the use of Web
technology: interaction, tracking,
personalisation and targeting.
retv-project.eu @ReTV_EU @ReTVeu retv-project retv_project
ReTV works on a Trans-Vector Platform (TVP) to analyse content
and advertisements across all channels and “publish to all media
vectors with the effort of one”
Levelsofaggregation
Day
Week
Month/Y
ear
City/distr
ict
Region
State
Broadca
st
Season
Time Location Series Franchise Event
Event
activity
Shot level Scene levelFeature level Aggregation level
season level
show level
week level
Shot level Scene levelFeature level Aggregation level
SPORT
season level
game level
week level
month level
Ad

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From TV to ReTV. How television will Re-invent itself @HCOMP2018

  • 1. retv-project.eu @ReTV_EU @ReTVeu retv-project retv_project From TV to ReTV How television will Re-invent itself http://retv-project.eu/
  • 2. Viewing of linear broadcast TV is decreasing while time spent with digital content on Catchup TV, on-demand OTT or social media rises. Broadcaster audiences are fragmented across digital channels and digital channels are full of competing content offers for their limited attention. The TV industry is still catching up with their online competition in the use of Web technology: interaction, tracking, personalisation and targeting.
  • 3. retv-project.eu @ReTV_EU @ReTVeu retv-project retv_project ReTV works on a Trans-Vector Platform (TVP) to analyse content and advertisements across all channels and “publish to all media vectors with the effort of one”
  • 5. Shot level Scene levelFeature level Aggregation level season level show level week level
  • 6. Shot level Scene levelFeature level Aggregation level SPORT season level game level week level month level
  • 7. Van Gogh movie results Van_gogh.mp4 Loving Vincent trailer Summary of the result Vincent Summarisation of multiple results is another way to cut the noise of the research into a more usable medium which allow us to visually explore a topic Van_gogh.mp4 Vincent Van Gogh - The Story Loving Vincent trailer Vincent 15 Things You Didn't Know… Vincent Van Gogh visit the… Vincent Van Gogh - The Story
  • 8. The type of queries can focus on more detailed parameters such as the part of the show where the two characters appear together in a specific space Relevant scenes
  • 9. retv-project.eu @ReTV_EU @ReTVeu retv-project retv_project
  • 10. retv-project.eu @ReTV_EU @ReTVeu retv-project retv_project Lora Aroyo ReTV Project Coordinator info@retv-project.eu @ReTV_EU @ReTVeu ReTV Project retv_project