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Press release prax

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Press release prax

  1. 1. <ul><li>Newsworthy – </li></ul><ul><ul><li>Do not try to sale. </li></ul></ul><ul><ul><li>Answers all 5 “W” question </li></ul></ul><ul><ul><li>Not everything is news </li></ul></ul><ul><li>Grab readers’ attention – </li></ul><ul><ul><li>Avoid weak opening </li></ul></ul>Press Release
  2. 2. Press Release <ul><li>Write for media </li></ul><ul><ul><li>Be precise. </li></ul></ul><ul><ul><li>Pick an angle </li></ul></ul><ul><ul><li>Avoid too many Jargons </li></ul></ul><ul><ul><li>Give only facts </li></ul></ul><ul><ul><li>Avoid upper case </li></ul></ul>
  3. 3. Format of Press Release <ul><li>Headline – Title Case – preferably 80-100 characters </li></ul><ul><li>Summary of the paragraph </li></ul><ul><li>Lead of the paragraph </li></ul><ul><li>Content </li></ul><ul><li>Concluding paragraph </li></ul>
  4. 4. Class-work <ul><li>Time for drafting news release folks! </li></ul><ul><ul><li>Draft a release for a sports channel receiving telecast rights for upcoming champions trophy </li></ul></ul><ul><ul><li>Draft a release for a company declaring its annual dividends and announcing dates for AGM </li></ul></ul><ul><ul><li>Draft a release for a leading group of hotels opening a 24 hours coffee shop in the city </li></ul></ul><ul><ul><li>Draft a release for a cosmetic product company announcing its new product – SHE Perfume. </li></ul></ul><ul><ul><li>Draft a release for a small firm announcing their exhibition cum sale for ethnic collections and antique works in the city </li></ul></ul>

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