Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Press release prax


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Press release prax

  1. 1. <ul><li>Newsworthy – </li></ul><ul><ul><li>Do not try to sale. </li></ul></ul><ul><ul><li>Answers all 5 “W” question </li></ul></ul><ul><ul><li>Not everything is news </li></ul></ul><ul><li>Grab readers’ attention – </li></ul><ul><ul><li>Avoid weak opening </li></ul></ul>Press Release
  2. 2. Press Release <ul><li>Write for media </li></ul><ul><ul><li>Be precise. </li></ul></ul><ul><ul><li>Pick an angle </li></ul></ul><ul><ul><li>Avoid too many Jargons </li></ul></ul><ul><ul><li>Give only facts </li></ul></ul><ul><ul><li>Avoid upper case </li></ul></ul>
  3. 3. Format of Press Release <ul><li>Headline – Title Case – preferably 80-100 characters </li></ul><ul><li>Summary of the paragraph </li></ul><ul><li>Lead of the paragraph </li></ul><ul><li>Content </li></ul><ul><li>Concluding paragraph </li></ul>
  4. 4. Class-work <ul><li>Time for drafting news release folks! </li></ul><ul><ul><li>Draft a release for a sports channel receiving telecast rights for upcoming champions trophy </li></ul></ul><ul><ul><li>Draft a release for a company declaring its annual dividends and announcing dates for AGM </li></ul></ul><ul><ul><li>Draft a release for a leading group of hotels opening a 24 hours coffee shop in the city </li></ul></ul><ul><ul><li>Draft a release for a cosmetic product company announcing its new product – SHE Perfume. </li></ul></ul><ul><ul><li>Draft a release for a small firm announcing their exhibition cum sale for ethnic collections and antique works in the city </li></ul></ul>