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Current position of maggi


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Current position of maggi

  1. 1. Current position of maggi<br /> Even today, Maggi enjoys a market share of over 70%, despite the presence of a number of other brands. This decade old dominance, however, is set to be shaken up. which is valued at around 250 crores.<br />According to Datamonitor estimates, the instant noodle market in India is worth over Rs 1,300-crore and is growing at a phenomenal rate of over 17-20% per year<br />
  2. 2. Positioning <br />initially Nestle tried to position the Noodles in the platform of convenience targeting the working women. But it found that the sales are not picking up despite heavy promotion .Research then showed that Kids were the largest consumers of the brand. Realising this, Nestle repositioned the brand towards the kids using sales promotions and smart advertising.<br />Maggie has always positioned itself as “Healthy noodles”<br />MAGGIE repositioned itself after initial failure <br />They conducted a survey and found out that maggi is liked by children<br />Mummy bhooklagi<br />Bas 2 min <br />Tasty bhi healthy bhi<br />Positioned itself as a ‘Fast to cook, good<br />to eat’ snack<br />
  3. 3. Segmentation <br />Apart from the traditional positioning for kids, manufacturers are now targeting the adult consumers as well by leveraging on the convenience aspect which has become more important given the changing employment patterns.<br />Age <br />Lifestyle of youth<br />
  4. 4. Targeting <br />Kids<br />Youth<br />Working professionals <br />Office goers <br />Health conscious ppl<br />
  5. 5. Differentiation <br />Taste <br />Flavour<br />Packaging <br />