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Cerinte examen pr online

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Cerinte examen pr online

  1. 1. Cerinte examen PR Online Proiect 1 • Sa se creeze un audit al profilului social media al unei institutii a statului(primarie, spital, scoala, universitate, etc.) sau al unei companii private(banca, spital, companie de telefonie, etc.). • Sa se creeze o politica social media pentru institutia aleasa. • Sa se redacteze un SMPR (social media press release) pentru institutia aleasa. • Realizati un plan social media pentru institutia aleasa. • Creati o diagrama de raspuns la o posibila criza in social media pentru institutia aleasa. Proiect 2 • Sa se promoveze in mediul virtual o entitate (persoana/firma/brand, etc.) utilizand o platforma de tip CMS (Google Sites, Drupal, Wix, etc.), cont de Facebook, Twitter, etc. • Utilizand metrici social media, sa se cuantifice impactul promovarii in social media a entitatii create anterior si sa se identifice directiile in care pot fi facute schimbari pentru a imbunatati scorul. Se vor utiliza metricile: Google Analytics, GoStats, Yandex Metrica, Clicky, Inspectlet, Fb pixel.

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