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Ektron - SF Developer Meetup                       Salim Hemdani          Salim.Hemdani@razorfish.com                     ...
Hello        Salim Hemdani        Razorfish        @shemdani        FB:/shemdani        Blog: www.askdude.com
RAZORFISH AT-A-GLANCE
Publicis Network      Advertising Brands4
CREATIVE   TECHNOLOGY                        5
Marketing + Complex Experiences + Technology•DIGITAL LEADERSHIP REQUIRES MORE THAN MARKETING LEADERSHIP ALONE    FORRESTER...
Razorfish creates experiences that buildbusiness
World-Class Clients8
Integrated, Holistic Approach   AWARENESS                                              EXPERIENTIAL                       ...
Facts• Full-service agency with digital/technology at the  core• One of the largest interactive marketing &  technology co...
RANDOM THOUGHTS
Pace of Change• The Singularity is Near
Internet Backbone is Growing &Computing Power is Growing
Our Brains are Processing Faster
Mobile Soaring+
Social Soaring+
There has been a proliferation ofapplication platforms and devices
CHANGE – Only Constant Interfaces   Enablers   Expectations
Marketing and IT – TUG of WAR
Product / Business CycleGROWTH                                                                 Re-Inventing               ...
The need is more than ever
3 RULES FOR ENGINEERS
Engineering Enables Experience
Platform needs to know ART + Science
Think Ahead not Just NOW!
Salim HemdaniGroup Vice President, Razorfish                   @shemdani                 FB:/shemdani      Blog: www.askdu...
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Ektron CMS Developers Meetup San Francisco

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Presentation done by Salim Hemdani at San Francisco Developer Meetup organized by Ekron CMS.

Published in: Business, Technology
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Ektron CMS Developers Meetup San Francisco

  1. 1. Ektron - SF Developer Meetup Salim Hemdani Salim.Hemdani@razorfish.com @shemdani
  2. 2. Hello Salim Hemdani Razorfish @shemdani FB:/shemdani Blog: www.askdude.com
  3. 3. RAZORFISH AT-A-GLANCE
  4. 4. Publicis Network Advertising Brands4
  5. 5. CREATIVE TECHNOLOGY 5
  6. 6. Marketing + Complex Experiences + Technology•DIGITAL LEADERSHIP REQUIRES MORE THAN MARKETING LEADERSHIP ALONE FORRESTER WAVE: DIGITAL MARKETING FORRESTER WAVE: DIGITAL TRANSACTION
  7. 7. Razorfish creates experiences that buildbusiness
  8. 8. World-Class Clients8
  9. 9. Integrated, Holistic Approach AWARENESS EXPERIENTIAL COMMUNITY Display Web Support Direct Mobile Networks ATTRACT ENGAGE CONVERT RETAIN Retail Platforms eCRMSearch Events Forums COMMERCE TRAFFIC LOYALTY Consumer Research & Strategy Site Conversion Flow + Analytics CRM & Loyalty Programs Brand Definition & KPIs & ROI evaluation Testing + Optimization Social Networks & Private Reinvigoration Optimization Transaction Performance Forums 9 Design, UX + Dev Measurement & Analytics Support Platforms
  10. 10. Facts• Full-service agency with digital/technology at the core• One of the largest interactive marketing & technology companies• 2,000+ employees worldwide• 8 US offices: Atlanta, Austin, Chicago, New York, Philadelphia, Portland, San Francisco, Seattle• 6 International hubs: Frankfurt, Hong Kong, London, Sao Paulo, Shanghai, Sydney
  11. 11. RANDOM THOUGHTS
  12. 12. Pace of Change• The Singularity is Near
  13. 13. Internet Backbone is Growing &Computing Power is Growing
  14. 14. Our Brains are Processing Faster
  15. 15. Mobile Soaring+
  16. 16. Social Soaring+
  17. 17. There has been a proliferation ofapplication platforms and devices
  18. 18. CHANGE – Only Constant Interfaces Enablers Expectations
  19. 19. Marketing and IT – TUG of WAR
  20. 20. Product / Business CycleGROWTH Re-Inventing Business How quickly the landscape is changing? Concept Concept Market Business Creation Development Development Optimization Harvesting TIME
  21. 21. The need is more than ever
  22. 22. 3 RULES FOR ENGINEERS
  23. 23. Engineering Enables Experience
  24. 24. Platform needs to know ART + Science
  25. 25. Think Ahead not Just NOW!
  26. 26. Salim HemdaniGroup Vice President, Razorfish @shemdani FB:/shemdani Blog: www.askdude.com

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