NTC 2013: Online Fundraising - Lesley Mansford

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Razoo CEO, Lesley Mansford, sat on the NTC 2013's "How Many Rungs: Social Change and the Expanding Engagement Ladder" panel. In her section, Lesley specifically addressed online fundraising.

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  • Donation check out Curate personal identity Donation as a starting poinnt
  • MillennialGrew up with the Internet. Facebook, Twitter not “new”.Many are full-time students.Limited income.Create and form movements Fundraisers not donors
  • Recurring giving
  • Legacy – board
  • NTC 2013: Online Fundraising - Lesley Mansford

    1. 1. Online Fundraising 1.0 • electronic equivalent of checks in envelopes • no engagement, just a receipt Online Fundraising 2.0 • social sharing • limited engagement, encourages “slacktivism” • a “Like” is not engagement Online Fundraising 3.0 • discovery • impact • meaning • personal relevance© Razoo Global Corporation 2013. All rights reserved. 1
    2. 2. What I Have to Give • Time • Understand age • Money and life-stage • Influence Free time Disposable income 20 30 40 50 60 70 Age© Razoo Global Corporation 2013. All rights reserved. 2
    3. 3. What I Have to Give Young Idealists • Free time • Volunteers • Evangelists • Advocacy • Technically savvy • Social natives Free time Disposable income 20 30 40 50 60 70 Age© Razoo Global Corporation 2013. All rights reserved. 3
    4. 4. What I Have to Give Young Idealists Busy with Kids • Free time • Time poor • Volunteers • Focused giving – • Evangelists school, PTA • Technically • Comfortable online savvy but need easy and • Social natives quick Free time • Focused on investing in the future Disposable income 20 30 40 50 60 70 Age© Razoo Global Corporation 2013. All rights reserved. 4
    5. 5. What I Have to Give Young Idealists Busy with Kids Willing to Help • Free time • Time poor • Growing time and • Volunteers • Focused giving – disposable income • Evangelists school, PTA • Increasingly comfortable • Technically • Comfortable online online but not early savvy but need easy and adopters • Social natives quick • Repeat donors Free time • Focused on investing in the future Disposable income 20 30 40 50 60 70 Age© Razoo Global Corporation 2013. All rights reserved. 5
    6. 6. Phases of Engagement Donating (money) Sharing Ignorance Awareness Action (influence) Fundraising (time)© Razoo Global Corporation 2013. All rights reserved. 6
    7. 7. Phases of Engagement Donating (money) Sharing Action (influence) IMPACT Fundraising (time)© Razoo Global Corporation 2013. All rights reserved. 7
    8. 8. Visualizing Problems & Impact Visualizing large numbers and big problems is hard. Leading to… – Helplessness • “nothing I can do will make a difference” • “the problem is too big” – Inaction – Apathy© Razoo Global Corporation 2013. All rights reserved. 8
    9. 9. 22,900,000 PEOPLE LIVING WITH HIV/AIDS IN SUB-SAHARAN AFRICA© Razoo Global Corporation 2013. All rights reserved. 9
    10. 10. 22,900,000 PEOPLE LIVING WITH HIV/AIDS IN SUB-SAHARAN AFRICA 22,785,000 POPULATION OF AUSTRALIA© Razoo Global Corporation 2013. All rights reserved. 10
    11. 11. © Razoo Global Corporation 2013. All rights reserved. 11

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