Interoperability and ecosystems: Assembling the industrial metaverse
Interflow
1. A Presentation on Interflow
Presented By
Nayab Ali Raza
Syed Mohammad Raza
Hammad Raja
Asad Raja
Jawad Hassan Butt
2. What is an Advertising Agency?
• An Ad Agency is a service business
• It creates, plans and handles ads & other
forms of promotion for client independently.
• It handles overall client’s marketing &
Branding strategies and Sales promo
• Ad agency aids the selling the client's products
or services.
3. Interflow
• With offices in Karachi, Lahore and Islamabad
• It has 300 professionals to the industry.
• Mass effectiveness of electronic, print and out
of home media to the intimacy of new media.
4. Interflow’s Profile
• Interflow has built and re-built brands
• Raised the bar on solution delivery and
brought the spirit of custodianship to life over
and over again.
• Over the years, Interflow has been intimately
associated with successful brands such as
Pepsi, Ufone, Citibank, HBL, Unilever, PTC, Nes
tle etc.
5. Interflow’s History
• On July 1, 1983, Taher A. Khan’s determination
to change the way advertising services were
being delivered, gave birth to Interflow
Communications.
• For almost three decades, Pakistan’s pioneer
of marketing communication services
• Within 5 years became Pakistan’s one of the
largest, most innovative advertising agencies
7. Interflow’s Portfolio
• Electronic
It is Above the Line (ATL) Advertising. For Instance
Television and Radio
• Print
It is Above the Line (ATL) Advertising like
Newspaper
• Outdoor
It is Below The Line (BTL) Advertising link
hoarding and pamphlets that happens outdoor
8. Electronic Media
• This is A Ufone Ad, Created by Interflow.
• Ufone has been Interflow’s Valuable Client for
almost a decade.
11. Interflow’s Organizational Structure
Mr. Taher A. Khan
CHAIRMAN
CEO
Regional Resident Regional
Head - Head - Head
Karachi Islamabad - Lahore
Director Finance
Director
Creativity
Director
Operations
Director HR
Director Event
Management
Director
Markeing
15. Interflow’s Group Electronic TV
• TV One – Entertainment
• News One – New, Current Affairs
• WasebTV – Saraiki Channel
16. Interflow’s Awards and Achievements
• Media Recognition - Pakistan Television Network (PTV) 1988-89
Indian Abby Awards
• Pakistan Advertising Association (PAA) Advertising Excellence
Awards ‘91
• A Tribute to Creativity 2001 – 2002
• 18th Pakistan Advertising Association (PAA) Awards 2004
• Indian Abby Awards - ABBY 2007
• Aurora – Eurus Awards, March 17, 2007
• 16th All Pakistan Newspapers Society (APNS) Awards 1999 - 2000
• Social Marketing & Community Service
• Best Single Mass Medium Advertising
• Pepsi Co Award (held in NYC with worldwide participation)