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Influence landscape beta_v1


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Influence landscape beta_v1

  1. 1. The Influence Landscape Beta v1 Democratization of media Social media aggregation Driving forces Mass media fragmentation Peer trust Everyone Celebrities Influencers Analysts Experts Decline of advertising impact Journalists Bloggers/Twitterers TV Radio Print Social media Blogs Social networks Impact on how people think, behave, and spend Influence aggregators Influence mechanisms Personal interaction Email INFLUENCE Mass media Network density Meet Phone Transmission ratios Cascade windows Influence networks Influence agents Published by Advanced Human Technologies under a Creative Commons Attribution-ShareAlike 2.5 License