MEDIAKIT




BLEND HEADQUARTERS           POST ADDRESS             BLEND NYC, USA
 Prins Hendrikkade 142        Postbus 59...
BLEND
Started in 2004, BLEND quickly established itself as the market leader in
the Dutch alternative lifestyle media. The...
PAPER                               MAGAZINE                            BLEND.NL                            NEW TALENT
   ...
BLEND MAGAZINE                                          BLEND PAPER
                                                      ...
BLEND MAGAZINE
The magazine is aiming at the young creative professional. It’s the
magazine that you don’t throw away but ...
BLEND PAPER
BLEND chose for a paper to make the magazine more accessible.
It’s relatively low price (2,50 Euro) made it po...
BLEND BRAND VALUES




                                           INNOVATIVE
               INSPIRING
                    ...
NEW TALENT NIGHTand creating a
Since connecting is one of BLEND’s brand values
platform is in the mission, BLEND created t...
POSITIONING
BLEND is a credible and niche magazine that focusses on the good
                                             ...
BLEND Mediakit 2010
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BLEND Mediakit 2010

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BLEND Mediakit 2010

  1. 1. MEDIAKIT BLEND HEADQUARTERS POST ADDRESS BLEND NYC, USA Prins Hendrikkade 142 Postbus 59680 103 Broadway, Ground Floor 1011 AT Amsterdam, NL 1040 LD Amsterdam, NL 11211 Brooklyn, NY, USA t +31 (0)20 751 27 30 t +1 347 589 9284 f +31 (0)20 751 27 31 BLEND.nl
  2. 2. BLEND Started in 2004, BLEND quickly established itself as the market leader in the Dutch alternative lifestyle media. The magazine’s points of reference are fashion, music, art, culture, media and people. The mission of BLEND is to create a platform for creative talent, while inspiring young professionals who work in the creative industry. This highly critical target group, known to be very di cult to communicate with, is getting more and more important for brands aiming to get or consolidate an authentic, strong image. BLEND publishes 2 print titles; the BLEND Paper, distributed in the Benelux with a circulation of 40.000 copies and BLEND Magazine, distributed worldwide with a circulation of 50.000 copies.
  3. 3. PAPER MAGAZINE BLEND.NL NEW TALENT NIGHT BRAND ACTIVATIONS BLEND chose for a paper The magazine is aiming at the In this online era it’s essential BLEND created the New BLEND regularly creates and to make the magazine more young creative professional. It’s to consider the internet as Talent Night in collaboration produces brand activations for accessible. It’s relatively low the magazine that you don’t an extended tool instead with Streetlab, a platform for aspiring brands. price (2,50 Euro) made it throw away but look back at of a competitor. BLEND.nl young creatives. This is a bi- possible to raise the circulation every now and then, realizing therefore will be an extension monthly event where young in order to create a bigger reach the talent you read about 3 of the BLEND Paper & talented creatives can speed within the ever growing group years ago turned out to be a Magazine. date with established masters of young creatives. very big name. in the creative industry.
  4. 4. BLEND MAGAZINE BLEND PAPER SOME KEY ELEMENTS technical, sophisticated, sexy with a high fashion feel PHOTOGRAPHY fresh, young, edgy and colourful in-depth, extended interviews TEXT on point but not too bulky texts sophisticated lay out DESIGN sophisticated lay out that looks a bit younger due to an extra layer of design (E.g. illustrations) established artists are covered in a non-traditional way MUSIC tomorrow’s big names combined with young established credible artists high fashion and couture, combined with topline street fashion FASHION overall fashion feeling: somewhere in between sophisticated street fashion and entrance level high fashion in-depth features on established, ‘traditional’ modern artists ART/CULTURE young artists, new developments in art (e.g. digital art, street art) (e.g. installation art) unique and credible advertorials that fit into the strategic vision COMMERCIAL unique and credible advertorials that fit into the strategic vision of the Magazine CONTENT of the Paper READERS PROFILE 25-35 state of mind 18-28 state of mind male/female ratio: 40/60 male/female ratio: 40/60 working creatives studying or just started working in the creative industry owns a Macbook PRO owns a MacBook is dating/ living together with his or her partner is having a relationship/ is dating is downloading from iTunes is downloading illegally is all up in the restaurants is all up in the club buys Marc Jacobs buys Marc by Marc Jacobs is working is studying and orientating on working life visits Paris Fashion Week visits Amsterdam Fashion Week loves authentic products and strong brands loves authentic products and strong brands likes fashion, music, art, culture, media, people likes fashion, music, art, culture, media, people
  5. 5. BLEND MAGAZINE The magazine is aiming at the young creative professional. It’s the magazine that you don’t throw away but look back at every now and then, realizing the talent you read about 3 years ago turned out to be a very big name. BLEND Magazine is a quarterly, printed on 300 pages. The Magazine is 230 × 330 mm, uses di erent types of paper and is distributed worldwide (with a strong Benelux focus) in a circulation of 50.000 copies.
  6. 6. BLEND PAPER BLEND chose for a paper to make the magazine more accessible. It’s relatively low price (2,50 Euro) made it possible to raise the circulation in order to create a bigger reach within the ever growing group of young creatives. The BLEND Paper has a bi-monthly frequence, is printed on 80 pages A3 paper, with a circulation of 40.000 copies. The Paper is distributed in the Benelux.
  7. 7. BLEND BRAND VALUES INNOVATIVE INSPIRING ASPIRING OUTSPOKEN ON POINT CONNECTING IN-DEPTH LEADING SEX(Y) HUMOROUS UNIQUE
  8. 8. NEW TALENT NIGHTand creating a Since connecting is one of BLEND’s brand values platform is in the mission, BLEND created the New Talent Night in collaboration with Streetlab, a platform for young creatives. This is a bi-monthly event where young talented creatives can speed date with established masters in the creative industry, such as Erwin Olaf (photographer), Erik Kessels (founder of KesselsKramer) and Daryl van Wouw (fashion designer). Great things can happen after joining the New Talent Night. Take Mylou Oord, a young photographer who got her own exposition at the reknown FOAM Photography Museum after talking to it’s curator during the event.
  9. 9. POSITIONING BLEND is a credible and niche magazine that focusses on the good BLEND BRAND ACTIVATIONS Harsh economic times can also be very interesting. Brands keep an things in life in the areas of fashion, music, art, culture, media and eye at their expenses more carefully and look for creative solutions people. BLEND aims on the Benelux and international market. for their marketing. BLEND regularly creates and produces brand activations for aspiring brands, like: But what cards is BLEND Magazine bringing to the international table? WRANGLER REEBOK QDAY AMNESTY The magazine is about the right mix between upcoming and established things and people. BLEND defines this as ‘upperground’. BLEND is renown for its unique and di erent way of producing The BLEND pillars fashion, music, art, culture, media and people advertorials. Here are some examples of our activations: ensure a diversity in content. This di erentiates BLEND from most niche and credible magazines on the international market, who tend to focus on fashion only. Apart from that, BLEND aims to be the voice of the Dutch influence in the global creative industry (think of people like Viktor & Rolf, Rem Koolhaas, Inez van Lamsweerde & Vinoodh Matadin). Openly claiming the Dutch heritage, BLEND is about spotting the next Viktor, Rolf & Rem Koolhaas, both by the magazine itself as the established creatives. BLEND.Nthe new BLEND.nl will be launched. In this online era In April 2010 L PRINT MEDIA X ONLINE MEDIA it’s essential to consider the internet as an extended tool instead of a We’re living in an interesting time. The development of online competitor. Therefore BLEND.nl will be an extension of the BLEND media changed the whole media landscape. Some people even think Paper & Magazine. The site contains two columns. One for a regular that print media is outdated. blog, the other for content that links directly to the magazine (E.g. backstage films at shoots and other video content linked to magazine BLEND disagrees on that. Compare it to the following question: content). Starting April 2010, the site will entirely be in English. BLEND.nl has great bannering positions. For rates and info, please check the ratecard. DID PEOPLE STOP PAINTING WHEN THE ERA OF PHOTOGRAPHY STARTED? DISTRIBUTION copies distribution sales points THE ANSWER IS NO. Paper 40.000 Benelux 5.618 points, AKO, Bruna IT ONLY MADE PAINTINGS MORE INTERESTING AND VALUABLE. Magazine 50.000 Global Pineapple Media BLEND distributors network BLEND Magazine is distributed worldwide, through our own network & a selected list of quality stores.

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