BLEND HEADQUARTERS POST ADDRESS BLEND NYC, USA
Prins Hendrikkade 142 Postbus 59680 103 Broadway, Ground Floor
1011 AT Amsterdam, NL 1040 LD Amsterdam, NL 11211 Brooklyn, NY, USA
t +31 (0)20 751 27 30 t +1 347 589 9284
f +31 (0)20 751 27 31 BLEND.nl
Started in 2004, BLEND quickly established itself as the market leader in
the Dutch alternative lifestyle media. The magazine’s points of reference
are fashion, music, art, culture, media and people. The mission of BLEND is
to create a platform for creative talent, while inspiring young professionals
who work in the creative industry. This highly critical target group, known to
be very di cult to communicate with, is getting more and more important
for brands aiming to get or consolidate an authentic, strong image.
BLEND publishes 2 print titles; the BLEND Paper, distributed in the Benelux
with a circulation of 40.000 copies and BLEND Magazine, distributed
worldwide with a circulation of 50.000 copies.
PAPER MAGAZINE BLEND.NL NEW TALENT
BLEND chose for a paper The magazine is aiming at the In this online era it’s essential BLEND created the New BLEND regularly creates and
to make the magazine more young creative professional. It’s to consider the internet as Talent Night in collaboration produces brand activations for
accessible. It’s relatively low the magazine that you don’t an extended tool instead with Streetlab, a platform for aspiring brands.
price (2,50 Euro) made it throw away but look back at of a competitor. BLEND.nl young creatives. This is a bi-
possible to raise the circulation every now and then, realizing therefore will be an extension monthly event where young
in order to create a bigger reach the talent you read about 3 of the BLEND Paper & talented creatives can speed
within the ever growing group years ago turned out to be a Magazine. date with established masters
of young creatives. very big name.
in the creative industry.
BLEND MAGAZINE BLEND PAPER
SOME KEY ELEMENTS
technical, sophisticated, sexy with a high fashion feel PHOTOGRAPHY fresh, young, edgy and colourful
in-depth, extended interviews TEXT on point but not too bulky texts
sophisticated lay out DESIGN sophisticated lay out that looks a bit younger due to an extra layer
of design (E.g. illustrations)
established artists are covered in a non-traditional way MUSIC tomorrow’s big names combined with young established credible
high fashion and couture, combined with topline street fashion FASHION overall fashion feeling: somewhere in between sophisticated
street fashion and entrance level high fashion
in-depth features on established, ‘traditional’ modern artists ART/CULTURE young artists, new developments in art (e.g. digital art, street art)
(e.g. installation art)
unique and credible advertorials that ﬁt into the strategic vision COMMERCIAL unique and credible advertorials that ﬁt into the strategic vision
of the Magazine CONTENT of the Paper
25-35 state of mind 18-28 state of mind
male/female ratio: 40/60 male/female ratio: 40/60
working creatives studying or just started working in the creative industry
owns a Macbook PRO owns a MacBook
is dating/ living together with his or her partner is having a relationship/ is dating
is downloading from iTunes is downloading illegally
is all up in the restaurants is all up in the club
buys Marc Jacobs buys Marc by Marc Jacobs
is working is studying and orientating on working life
visits Paris Fashion Week visits Amsterdam Fashion Week
loves authentic products and strong brands loves authentic products and strong brands
likes fashion, music, art, culture, media, people likes fashion, music, art, culture, media, people
The magazine is aiming at the young creative professional. It’s the
magazine that you don’t throw away but look back at every now and
then, realizing the talent you read about 3 years ago turned out to be
a very big name.
BLEND Magazine is a quarterly, printed on 300 pages. The
Magazine is 230 × 330 mm, uses di erent types of paper and is
distributed worldwide (with a strong Benelux focus) in a circulation
of 50.000 copies.
BLEND chose for a paper to make the magazine more accessible.
It’s relatively low price (2,50 Euro) made it possible to raise the
circulation in order to create a bigger reach within the ever growing
group of young creatives.
The BLEND Paper has a bi-monthly frequence, is printed on 80
pages A3 paper, with a circulation of 40.000 copies. The Paper is
distributed in the Benelux.
BLEND BRAND VALUES
NEW TALENT NIGHTand creating a
Since connecting is one of BLEND’s brand values
platform is in the mission, BLEND created the New Talent Night in
collaboration with Streetlab, a platform for young creatives. This is
a bi-monthly event where young talented creatives can speed date
with established masters in the creative industry, such as Erwin Olaf
(photographer), Erik Kessels (founder of KesselsKramer) and Daryl
van Wouw (fashion designer). Great things can happen after joining
the New Talent Night. Take Mylou Oord, a young photographer
who got her own exposition at the reknown FOAM Photography
Museum after talking to it’s curator during the event.
BLEND is a credible and niche magazine that focusses on the good
BLEND BRAND ACTIVATIONS
Harsh economic times can also be very interesting. Brands keep an
things in life in the areas of fashion, music, art, culture, media and eye at their expenses more carefully and look for creative solutions
people. BLEND aims on the Benelux and international market. for their marketing. BLEND regularly creates and produces brand
activations for aspiring brands, like:
But what cards is BLEND Magazine bringing to the international
table? WRANGLER REEBOK QDAY AMNESTY
The magazine is about the right mix between upcoming and
established things and people. BLEND deﬁnes this as ‘upperground’. BLEND is renown for its unique and di erent way of producing
The BLEND pillars fashion, music, art, culture, media and people advertorials. Here are some examples of our activations:
ensure a diversity in content. This di erentiates BLEND from most
niche and credible magazines on the international market, who tend
to focus on fashion only.
Apart from that, BLEND aims to be the voice of the Dutch inﬂuence
in the global creative industry (think of people like Viktor & Rolf,
Rem Koolhaas, Inez van Lamsweerde & Vinoodh Matadin). Openly
claiming the Dutch heritage, BLEND is about spotting the next
Viktor, Rolf & Rem Koolhaas, both by the magazine itself as the
BLEND.Nthe new BLEND.nl will be launched. In this online era
In April 2010
L PRINT MEDIA X ONLINE MEDIA
it’s essential to consider the internet as an extended tool instead of a We’re living in an interesting time. The development of online
competitor. Therefore BLEND.nl will be an extension of the BLEND media changed the whole media landscape. Some people even think
Paper & Magazine. The site contains two columns. One for a regular that print media is outdated.
blog, the other for content that links directly to the magazine (E.g.
backstage ﬁlms at shoots and other video content linked to magazine BLEND disagrees on that. Compare it to the following question:
content). Starting April 2010, the site will entirely be in English.
BLEND.nl has great bannering positions. For rates and info, please
check the ratecard.
DID PEOPLE STOP PAINTING WHEN
THE ERA OF PHOTOGRAPHY STARTED?
copies distribution sales points THE ANSWER IS NO.
Paper 40.000 Benelux 5.618 points, AKO, Bruna
IT ONLY MADE PAINTINGS MORE
INTERESTING AND VALUABLE.
Magazine 50.000 Global Pineapple Media
BLEND distributors network
BLEND Magazine is distributed worldwide, through our own network & a selected list of quality stores.