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Pink Jellyfish

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Pink Jellyfish

  1. 1. PINK JELLYFISH PINK JELLYFISH FIND THE PERFECT WAVE Annie Bryan Michael Rayan Taylor
  2. 2. PINK JELLYFISH From the mouths of surfers “…wave forecasting is still an art that requires a great amount of experience.” — NOAA Costal Wave Specialist “Don't rely 100% on any surf forecasting… many times I've gone out & would have kicked myself if I hadn't because of an inaccurate surf forecast.” — Surfer “Our model has taken much of the guess work out of surfing… there is however, nothing that could replace exploring & stumbling into great conditions. — Surfline Forecaster
  3. 3. PINK JELLYFISH Reasons for forecast shortcomings Disconnect between regional forecast & surf spots Multitude of factors make a surf spot tick Fail to account for human component
  4. 4. PINK JELLYFISH True cost to surfers % SPENT COMMUTING 20min TRAVEL TIME BETWEEN SURF SPOTS 40% # OF SPOTS CHECKED 3-5 OPPORTUNITY COST = $62
  5. 5. PINK JELLYFISH Social Feedback Bringing validation to surf conditions PHASE 2 PHASE 1 Prediction Track & Log
  6. 6. PINK JELLYFISH
  7. 7. PINK JELLYFISH How Pink Jellyfish differs App Surf Forecast Tracks Favorite Spots Track & Log Conditions Crowd Reporting User Verified Surf Conditions Coasting SurfLine Surf Report Magic Seaweed Pink Jellyfish
  8. 8. PINK JELLYFISH Market size Country # of Surfers Total Money Spent (USD) United States 2.5 Million $2,000 Million Australia 500 Thousand $400 Million New Zealand 30 Thousand $15 Million South Africa 100 Thousand $15 Million
  9. 9. PINK JELLYFISH Target user Data gathered from digital survey distributed over the past 36hrs ● reddit.com/r/surfing ● surfing-waves.com ● Facebook, Twitter, etc.
  10. 10. PINK JELLYFISH Launch & go to market strategy Go to Market Strategy Marketing Strategy • Press Kit Launch Across Surfing Blogs • Social Marketing Campaign • Remarketing Over 60 people signed up on our splash page in about 24 hours Surfing is an Enthusiast Market Investment and Financials Initial investment of $250,000 • Development, design, marketing, and working capital # of paying users over 3 years ~320K Total revenue over 3 years ~ $3.8MM ROIC over three years 5.5x
  11. 11. PINK JELLYFISH Revenue model Leverage user location data to market offers from local businesses LOCAL PARTNERSHIPSFREEMIUM SUBSCRIPTION Free Premium $0 $2/Mth or $12/Yr
  12. 12. PINK JELLYFISH Premium Free Short-term Forecast 2 day standard forecast Long-term Forecast 7 day long-term forecast Live Broadcasting Share you session data with friends on facebook, twitter, and the web Track & Log Conditions Record all surf & weather conditions + user reviews Crowd Reporting See # of currently & recently user at spot Advanced Reports Freemium: Premium vs. Basic
  13. 13. PINK JELLYFISH Product expansion roadmap Initial Market • Launch Pink Jellyfish • Surfers Adjacent Markets • Reuse existing data feeds • Sailing, Kite Boarding, Windsurfing Other Markets • Develop additional data feeds • Nature Photography, Skiing, Snowboading, Rock Climbing, Fishing, Birding, Whale Watching
  14. 14. PINK JELLYFISH Thank You.

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