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(Wo)man vs Machine; from competition to collaboration

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It is a truth universally acknowledged that client budgets and timelines are shrinking whilst the need for quality remains the same. When quantitative processes are taking advantage of AI and automation, is this solution even a possibility for qualitative research given its human-centric nature? If so, what are the trade-offs? Based on the results of a head-to-head competition judged by Danone, comparing machine analysis, human analysis and a mix of the two, this session offers practical insights for qualitative researchers wanting to learn if, how and when to automate.

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(Wo)man vs Machine; from competition to collaboration

  1. 1. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation (Wo)man vs machine From compe22on to collabora2on Janneke van den Bent SKIM
  2. 2. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  3. 3. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  4. 4. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  5. 5. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  6. 6. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  7. 7. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  8. 8. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  9. 9. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  10. 10. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  11. 11. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  12. 12. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  13. 13. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  14. 14. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  15. 15. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  16. 16. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  17. 17. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  18. 18. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  19. 19. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  20. 20. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation
  21. 21. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation Thank You! Janneke van den Bent j.vandenbent@skimgroup.com +31 10 282 3554 SKIM
  22. 22. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation Q & A Janneke van den Bent SKIM Ray Poynter NewMR
  23. 23. (Wo)men vs Machine – from compe44on to collabora4on Janneke van den Bent, SKIM The Future of AI & Automation NewMR 2018 Sponsors Communica4on Silver Gold

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