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Visualising voices, representing self.

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We used creative visual techniques of animating words/text, and photostories to sit over the voices of our research participants who had experienced homelessness. The aim of the research was to understand how people who have experienced homelessness describe themselves. We thought it important to let them speak for themselves and to choose to visualise their spaces and worlds through their own photos. We omitted any faces of participants to allow a anonymity and to move beyond visual stereotypes of individuals.

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Visualising voices, representing self.

  1. 1. Visualising voices, represen1ng self Dr Heidi Hadbrouck, Kantar Public The Future of Storytelling and Visualisation Visualising voices, represen1ng self. and housing charity Heidi Hasbrouck, Associate Director and Visual Methods Lead A research project for a homelessness
  2. 2. Visualising voices, represen1ng self Dr Heidi Hadbrouck, Kantar Public The Future of Storytelling and Visualisation Shelter campaigns to end bad housing and homelessness. Shelter and other poverty chari1es use language and terminology which can be commonly understood but has not been historically validated by the audiences who are being discussed. Recognising the importance of represen1ng the people they advocate for and support in a way that both reflects and respects their experiences and posi1ons, Shelter commissioned Kantar Public to conduct qualita1ve research with people that are or have experienced homelessness and housing issues in the UK.
  3. 3. Visualising voices, represen1ng self Dr Heidi Hadbrouck, Kantar Public The Future of Storytelling and Visualisation Methodology Le$ng the par,cipants represent themselves without exploi,ng their image Your Photo Face to face interviews (both paired and individual) 46 people across England and Scotland Both images and audio recordings used to make final presenta1on film Audio recorded interviews Pre-task – take three photos: =  Something that made you smile today =  Something that frustrated you today =  The space you slept last night
  4. 4. Visualising voices, represen1ng self Dr Heidi Hadbrouck, Kantar Public The Future of Storytelling and Visualisation Outputs A project bound-up in representa,on needs to reflect the same considera,ons for methodology and outputs The Ethics of representa1on led our methodology for collec1on of data and our outputs. =  Avoiding images of people (unless they included them) =  To focus on words =  Both tes1ng Shelter’s language and grounding the discussion in varying experiences =  Thema1c analysis =  Somewhere between a podcast, a presenta1on, and a film
  5. 5. Visualising voices, represen1ng self Dr Heidi Hadbrouck, Kantar Public The Future of Storytelling and Visualisation Outputs The podcas,sh, presenta,ony, filmish output
  6. 6. Visualising voices, represen1ng self Dr Heidi Hadbrouck, Kantar Public The Future of Storytelling and Visualisation =  Disseminated internally to inform future communications strategies =  Presented to consortium of housing and poverty charities to support in informing communications more broadly across the sector =  Supported in presenting Shelter as leading voice and ethically sound within their sector Implica1ons A visual output allows for longevity of the findings
  7. 7. Visualising voices, represen1ng self Dr Heidi Hadbrouck, Kantar Public The Future of Storytelling and Visualisation Thank You! Dr Heidi Hasbrouck (Associate Director) Heidi.Hasbrouck@kantarpublic.com Your Photo Showreel: hJps://vimeo.com/287236017 Password: KPshowreel2018
  8. 8. Visualising voices, represen1ng self Dr Heidi Hadbrouck, Kantar Public The Future of Storytelling and Visualisation Q & A Ray Poynter NewMR Dr Heidi Hasbrouck Kantar Public
  9. 9. Visualising voices, represen1ng self Dr Heidi Hadbrouck, Kantar Public The Future of Storytelling and Visualisation NewMR 2018 Sponsors Communica1on Silver Gold

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