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Video, the key to insight activation

Snapchat & Facebook set the trend, so market research should not lag behind! Video is the way forward for consumer research and key to bringing insights into the heart of the organization. That’s why videos are at the core of our insight activation program. It gives us new ways to bring the consumer closer to home, immerse the marketer (and other stakeholders) in the lives of the consumer AND open up new opportunities for both CMI team and marketers. In this presentation, we will discuss various examples of how we use video in the activation of consumer research (video dairies, stories, confessions…) and which impact this had on the companies involved.

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Video,	the	key	to	insight	ac1va1on	
Jilke	Ramon,	InSites	Consul1ng	
The Future of
Video
	
	 1
By Jilke Ramon
Insight Activation Manager -
InSites Consulting
Video, the key to
insight activation
Video,	the	key	to	insight	ac1va1on	
Jilke	Ramon,	InSites	Consul1ng	
The Future of
Video
	
	
VIDEO IS
ON THE rise!
Video,	the	key	to	insight	ac1va1on	
Jilke	Ramon,	InSites	Consul1ng	
The Future of
Video
	
	
THE king OF
ALL MEDIA !
Video,	the	key	to	insight	ac1va1on	
Jilke	Ramon,	InSites	Consul1ng	
The Future of
Video
	
	
EXCEPT IN
market research…
Video,	the	key	to	insight	ac1va1on	
Jilke	Ramon,	InSites	Consul1ng	
The Future of
Video
	
	
INSIGHT GENERATION
Video,	the	key	to	insight	ac1va1on	
Jilke	Ramon,	InSites	Consul1ng	
The Future of
Video
	
	
WHY DO WE love IT?
PERSONAL CONTEXTUAL EMOTIONAL

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Video, the key to insight activation