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Video, the key to insight activation

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Snapchat & Facebook set the trend, so market research should not lag behind! Video is the way forward for consumer research and key to bringing insights into the heart of the organization. That’s why videos are at the core of our insight activation program. It gives us new ways to bring the consumer closer to home, immerse the marketer (and other stakeholders) in the lives of the consumer AND open up new opportunities for both CMI team and marketers. In this presentation, we will discuss various examples of how we use video in the activation of consumer research (video dairies, stories, confessions…) and which impact this had on the companies involved.

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Video, the key to insight activation

  1. 1. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video 1 By Jilke Ramon Insight Activation Manager - InSites Consulting Video, the key to insight activation
  2. 2. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video VIDEO IS ON THE rise!
  3. 3. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video THE king OF ALL MEDIA !
  4. 4. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video EXCEPT IN market research…
  5. 5. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video INSIGHT GENERATION
  6. 6. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video WHY DO WE love IT? PERSONAL CONTEXTUAL EMOTIONAL
  7. 7. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video INSIGHT ACTIVATION
  8. 8. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video Memory x Empathy = Impact INSIGHT ACTIVATION
  9. 9. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video
  10. 10. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video
  11. 11. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video
  12. 12. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video
  13. 13. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video
  14. 14. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video
  15. 15. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video TIPS & TRICKS: USING VIDEO FOR insight activation 1.  Mix online & offline activation 2.  Find the right platform to share on; content only for employees 3.  Add context to the video 4.  Create a content calendar 5.  For content creation: fun & light challenges
  16. 16. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video 16 Thank You! T. +32 9 269 15 28 Jilke.Ramon@insites-consul1ng.com www.linkedin.com/in/jilkeramon
  17. 17. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video Q& A Jilke Ramon InSites Consul1ng Ray Poynter The Future Place
  18. 18. Video, the key to insight ac1va1on Jilke Ramon, InSites Consul1ng The Future of Video Pla1num Communica1on Silver Gold NewMR 2018 Sponsors

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