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Video doesn’t lie…

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Video doesn’t lie…

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Today’s digital consumers have opened the doors into their personal lives by posting videos of themselves on social media, sending videos via mobile, and even submitting videos to market research companies! The great news is that these recordings are high-quality, in-the-moment and completely behavioral-based.
Ipsos and Big Sofa are working together to leverage video to delve deeper into real consumer motivations and actions. Big Sofa’s platform quantifies video feedback through metrics such as duration, sequence, frequency and adjacencies – while also providing rich qualitative feedback.

Focusing on two use cases highlighting product usage over time and in-the-moment shopper behaviours, Ipsos and Big Sofa will discuss how video data is used on different types of studies to gather insights that researchers never imagined possible.

Today’s digital consumers have opened the doors into their personal lives by posting videos of themselves on social media, sending videos via mobile, and even submitting videos to market research companies! The great news is that these recordings are high-quality, in-the-moment and completely behavioral-based.
Ipsos and Big Sofa are working together to leverage video to delve deeper into real consumer motivations and actions. Big Sofa’s platform quantifies video feedback through metrics such as duration, sequence, frequency and adjacencies – while also providing rich qualitative feedback.

Focusing on two use cases highlighting product usage over time and in-the-moment shopper behaviours, Ipsos and Big Sofa will discuss how video data is used on different types of studies to gather insights that researchers never imagined possible.

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Video doesn’t lie…

  1. 1. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video VIDEO DOESN’T LIE Virginia Weil Michele Salomon
  2. 2. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video Video powers 21st century culture 300 hours of video are uploaded to YouTube every minute 17 billion video calls on Facebook Messenger in 2017 80% of the Internet will be video by 2021
  3. 3. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video 3 “ ” 3 Video Doesn’t Lie Ipsos and Big Sofa The Future of Video “Ipsos is investing in technology which we believe has the potential to revolutionize consumer market research and to disrupt other sectors where codification, discovery, learning and meaning are transformed through visual data.”
  4. 4. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video WHY VIDEO?
  5. 5. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video
  6. 6. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video REAL PEOPLE “So my favourite beverage is coffee. I just really love it. And I usually drink three cups a day. Not more, because my heart kinda can’t handle the caffeine, after three coffees, which is like a lot …” GIVING REAL RESPONSES
  7. 7. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video See what’s really going on, rather than relying on self reported behaviours REAL BEHAVIOUR
  8. 8. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video REAL DATA Drying done later Good lather No rubber gloves Running tap Lots of rinsing Uses sponge No pre-soaking Cutlery done last Washing took 5 mins Time: 17:45 Heavy dishes done first No plug in sink
  9. 9. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video THE VIDEO REVOLUTION Technology for the future of customer understanding
  10. 10. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video
  11. 11. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video Combine video with POS, sensors, locaBon, and more
  12. 12. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video Video captured from any device, language or format Capture Dialogue transcribed, translated & tagged Classify Analysis presented on interacBve dashboard Analyse Frameworks turn raw video into structured data Structure Turn raw video into client deliverables
  13. 13. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video
  14. 14. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video LOW FRICTION à AUTHENTIC BEHAVIOR
  15. 15. CASE STUDY #1: NEW PRODUCT INNOVATION Oral Care Category Business Questions •  How do consumers like the new product? •  What was their experience using it? •  What improvements need to be made? Methodology: Survey + Mobile Diary 50 respondents in each of two cells Video Doesn’t Lie Ipsos and Big Sofa The Future of Video
  16. 16. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video CASE STUDY #1: NEW PRODUCT INNOVATION Oral Care Category Benefits •  Learn things not possible to have learned from questions •  Get human stories beyond the data •  Understand and illustrate ‘the why’ •  In-moment and reflective •  6x the amount of language
  17. 17. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video CASE STUDY #2: IN-STORE BEHAVIOUR ANALYSIS Business Question How do consumers react to new products on the shelf? Methodology: Wearable cameras and reflective self-filmed mobile diaries 100 respondents 500 minutes
  18. 18. BENEFITS: Video Doesn’t Lie Ipsos and Big Sofa The Future of Video CASE STUDY #2: IN-STORE BEHAVIOUR ANALYSIS Benefits •  AI/human analysis of natural behavior at scale •  What’s happening beyond heatmaps •  See pain points and opportunities
  19. 19. Online Dashboards Data Tables Film Outputs Continued Value via Video Databases Video delivers… Video Doesn’t Lie Ipsos and Big Sofa The Future of Video
  20. 20. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video Thank You!
  21. 21. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video Q & A Ray Poynter The Future Place Virginia Weil Ipsos Michele Salomon Big Sofa Tech
  22. 22. Video Doesn’t Lie Ipsos and Big Sofa The Future of Video PlaBnum CommunicaBon Silver Gold NewMR 2018 Sponsors

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